Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal International Journal of Multidisciplinary: Applied Business and Education Research
Brar, Vinaydeep
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Covid-19 Pandemic And Its Likely Effect On Economic Development: An Opinion Survey of Professionals Kumar, Atul; Gawande, Amol; Brar, Vinaydeep
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 2 No. 5 (2021): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.02.05.03

Abstract

The air is full of pessimism. The impact of Covid-19 has been anticipated as more awful than the Great Depression of 1930. Consistently analysts and agency reports are plunging into new bottoms of a tumbledown in economic activities. Indian economy, however, has a somewhat slightly different story to tell at this hour of crisis. The silver lining for the Indian economy originates from a lofty fall in crude oil costs from around $70 per barrel to a record multi-year low of $22 per barrel. They have ascended to levels of around $40 per barrel over the most recent months. This benefit increases can somewhat balance the immediate misfortunes due to Covid-19. Simultaneously, dreams like a $5 trillion economy no longer look even a distant chance. This article checks out the possible effect of Covid-19 on Indian economic development through a survey of 400 professionals the nation over.
Issues impacting Sales Promotion in International Marketing Jadhav, Smita; Kumar, Atul; Brar, Vinaydeep
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 6 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.06.18

Abstract

Sales promotion in international marketing is somewhat different from domestic markets for a few reasons. Adequate information may not be available with the exporter to make sales promotion decisions. At the same time, customers from the foreign markets may not know the exporter and his products well. Further, the exporter might face resource constraints while executing sales promotion plans in the international markets. Thus, sales promotion in global marketing is a different ball game and requires an understanding of issues that impact the sales promotion plans in the international markets. In this paper, we enlist some such areas which need to be considered by exporters while working out their sales promotion strategies for the export markets. This has been done by way of a survey of 120 exporters. Ten critical factors have been identified that have a bearing on the sales promotion efforts of international marketing.
Problems in Evaluating the Effectiveness of Sales Promotion Activities Brar, Vinaydeep; Kumar, Atul; Ramgade, Atul
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 7 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.07.02

Abstract

Organisations spend substantial amounts on sales promotion of goods and services. They ought to know the effectiveness of the sales promotion activities. To evaluate this effectiveness, different metrics are used. These include profits, return on investment, sales volume, pull-forward, halo, cannibalisation, engagement of old customers, customer satisfaction, and others. Easier said than done, evaluating the effectiveness of sales promotion activities can be a complicated task in practice, especially if there are multiple products involved. Allocation of revenue and costs over products and periods can be complex. There might be expected costs, and the division of such expenses can pose problems. A suitable basis needs to be developed for the allocation. In this paper, we present the practical difficulties involved in evaluating the effectiveness of sales promotion activities based on a survey of 110 marketing managers working in large MNCs from Pune. Findings suggest that multiple issues crop up in the actual evaluation, and at times, some approximation goes into the exercise of assessment.
Co-Authors Gawande, Amol Jadhav, Smita Kumar, Atul Ramgade, Atul