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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Hadi, Reza Khairul
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Dealer Yamaha PT Putera Persada Cabang Rangkasbitung Sofi, Muhamad; Hadi, Reza Khairul
Jurnal Ilmiah PERKUSI Vol. 4 No. 3 (2024): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v4i3.41581

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Daeler Yamaha PT Putera Persada Cabang Rangkasbitung. Metodologi penelitian yang digunakan menggunakan metode Asosiatif. Populasi dalam penelitian ini adalah seluruh pembeli di Daeler Yamaha PT Putera Persada dengan jumlah sampel sebanyak 133 orang responden. Metode analisis data menggunakan uji regresi linier sederhana, regresi linier berganda, koefisien korelasi, koefisien determinasi, uji t parsial dan uji F simultan. Hasil penelitian menunjukkan bahwa: Terdapat pengaruh promosi terhadap keputusan pembelian pada Daeler Yamaha PT Putera Persada dimana diperoleh nilai thitung > ttabel (9,344 > 1,978) dan sig < 0,05 (0,000 < 0,05). Terdapat pengaruh kualitas pelayanan terhadap keputusan pembelian pada Daeler Yamaha PT Putera Persada dimana diperoleh nilai thitung > ttabel (11,288 > 1,978) dan sig < 0,05 (0,000 < 0,05). Terdapat pengaruh promosi dan kualitas pelayanan secara simultan terhadap keputusan pembelian pada Daeler Yamaha PT Putera Persada dimana diperoleh nilai Fhitung > Ftabel (96,961 > 3,07) dan sig < 0,05 (0,000 < 0,05).
Pengaruh Displin Kerja, Keselamatan dan Kesehatan Kerja terhadap Produktivitas Karyawan PT Santoso Teknindo di Tangerang Sulaeman, Asep; Rahayu, Yustina Dwi; Hadi, Reza Khairul; Komarudin, Komarudin
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 2 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i2.1057

Abstract

This research aims to examine the impact of work discipline, occupational safety, and health on employee productivity at PT Santoso Teknindo. The research method employed is a quantitative approach, using several tests including data instrument testing, classical assumption testing, correlation coefficient analysis, coefficient of determination analysis, simple linear regression, multiple linear regression, t-test (partial test), and f-test (simultaneous test). The objective is to determine whether there is a relationship between work discipline, safety, health, and employee productivity at PT Santoso Teknindo. The results indicate that work discipline positively affects productivity, with a significant statistical value. Similarly, occupational safety also positively influences employee productivity. This suggests that both work discipline and occupational safety have a significant and positive effect on employee productivity when analyzed individually. Furthermore, when examined together, both work discipline and safety & health significantly influence productivity, confirming a strong simultaneous effect. The implications of these findings suggest that improving work discipline and enhancing occupational safety and health can significantly boost employee productivity. Organizations, particularly PT Santoso Teknindo, may consider prioritizing these areas to foster a productive work environment. Implementing policies that support these factors could lead to higher efficiency and performance, ultimately contributing to the overall success of the company.
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PT. AIRMAS PERKASA Hadi, Reza Khairul; Sulaeman, Asep; Komarudin, Komarudin
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 2 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i2.849

Abstract

The quality of products on consumer satisfaction at PT. Airmas Perkasa is good both partially and simultaneously. The method used is quantitative. The population consists of consumers who purchase IT & Electronics products, with a sample collection technique using the Slovin formula, resulting in a sample of 98 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficient analysis, determination coefficient analysis, and hypothesis testing. The results of this study show that service quality partially influences positively and significantly on consumer satisfaction with a determination coefficient value of 80.6%, as evidenced by the hypothesis test results where the t-value > t-table (19.961 > 1.985). Product quality partially influences positively and significantly on consumer satisfaction with a determination coefficient value of 83.9%, as evidenced by the hypothesis test results where the t-value > t-table (22.361 > 1.985). Service quality and product quality simultaneously have a positive and significant influence on consumer satisfaction with the regression equation Y = 4.289 + 0.263X1 + 0.494X2. The determination coefficient value is 85.9%, as evidenced by the hypothesis test results where the F-value > F-table (289.216 > 3.091). Therefore, H0 is rejected, and H3 is accepted. This means that service quality and product quality have a positive and significant simultaneous influence on consumer satisfaction.
Analisis Strategi Pemasaran oleh Koperasi dalam Menarik Minat Beli Konsumen terhadap Produk Hasil UMKM Hadi, Reza Khairul; Wulansari, Retno; Sunanto, Sunanto
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1720

Abstract

In the current era of competitive markets and growing student entrepreneurship, cooperatives (Koperasi) play an important role in supporting student innovation and promoting their products to a wider audience. However, the marketing strategies implemented by Koperasi Universitas Pamulang have not been fully evaluated in terms of their effectiveness in attracting consumer buying interest. This study aims to identify the extent of marketing strategies applied by the Koperasi and to analyze appropriate strategies to enhance consumer interest in products made by Universitas Pamulang students. This research employs a qualitative descriptive approach, which aims to describe and interpret real-life phenomena as they occur. The research method used is descriptive qualitative, with the object of research being the marketing strategies of Koperasi Universitas Pamulang. The subjects consist of 40 respondents, including 10 lecturers and 30 students who are members or consumers of the Koperasi. The data were collected through interviews, observations, recordings, and photographs, all reflecting actual field conditions. Data were analyzed using a qualitative descriptive analysis method, involving data reduction, data presentation, and conclusion drawing. The results show that improvements are needed in four dimensions: product quality, competitive pricing, store convenience, and promotion through affordable media such as banners and brochures to increase awareness and purchasing interest in student-made products.
Sustainability Management in Gojek's Marketing Strategy: Impact on Brand Image and Customer Loyalty Pasaribu, Veta Lidya Delimah; Hadi, Reza Khairul; Wihartika, Doni; Gursida, Hari
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v5i1.16138

Abstract

Sustainability has become an important issue in the modern business world. Companies are required not only to pursue economic profits but also to pay attention to social and environmental aspects. This study aims to analyze the implementation of sustainability management in Gojek's marketing strategy and its impact on brand image and customer loyalty. The research uses a qualitative descriptive method with a literature study approach. The analysis results show that Gojek has successfully integrated the Triple Bottom Line principles into marketing activities through environmentally friendly programs, driver partner empowerment, and sustainability communication. These initiatives have proven to strengthen the company's positive image and increase customer loyalty. However, challenges remain, especially in terms of implementation costs and the still low consumer awareness.
Co-Authors Asep Sulaeman, Asep Hari Gursida Komarudin Komarudin Pasaribu, Veta Lidya Delimah Rahayu, Yustina Dwi Retno Wulansari Sofi, Muhamad Sunanto Sunanto Wihartika, Doni