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All Journal Jurnal Statistika dan Komputasi (STATKOM) PAPUMA: Journal of Comunnity Services
Khoirunnisa, Wilda
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : PAPUMA: Journal of Comunnity Services

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PENGUATAN MANAJEMEN USAHA DAN STRATEGI PEMASARAN UMKM MELALUI KKN UMD UNEJ DI DESA KLAMPOKAN, PANJI, SITUBONDO Rosyady, Muhammad Ghufron Rosyady; Khoirunnisa, Wilda; Unerly, Ashon Alrossy; Gena, Muhammad Sami Makarim; Rizkika, Aghnia Rahma; Mauriza, Risya; Mukaromah, Awalia Malikhatul; Nuraini, Alifia Siti; Wardhana, Ega; Putera, Dimas Fajar; Cahyani, Fariska Aulia Gita; Wicaksono, Satrio; Ilhami, Mochamad Akhsin
PAPUMA: Journal of Community Services Vol. 2 No. 01 (2024): April 2024
Publisher : Program Studi Agronomi Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/papuma.v2i01.785

Abstract

UNEJ UMD KKN is the theme in the implementation of KKN 2023. The implementation of KKN UMD focuses on one project, where this project supports the Sustainable Development Goals (SDGs) of the Village. The selection of work programs in Klampokan Village, Panji, Situbondo is the assistance and development of MSMEs. Micro, Small and Medium Enterprises (MSMEs) are productive businesses in the form of individual business entities that can develop and be consistent in the national economy. It is important for an entrepreneur to produce decent and quality products to be sold in the public market. Strengthening business management supports an entrepreneur in the process of advancing their business products. An entrepreneur must also have the ability to expand the products produced, commonly known as marketing strategies. The existence of a creative and innovative marketing strategy is an effort to achieve goals in expanding market reach. This research was conducted in Klampokan Situbondo Village to improve the quality of competitiveness so as to expand market reach and the economy of this village can develop sustainably and have a positive impact on community welfare and local economic development.
Co-Authors Cahyani, Fariska Aulia Gita Gena, Muhammad Sami Makarim I Made Tirta Ilhami, Mochamad Akhsin Mauriza, Risya Mohamad Fatekurohman Mukaromah, Awalia Malikhatul Nuraini, Alifia Siti Putera, Dimas Fajar Rizkika, Aghnia Rahma Rosyady, Muhammad Ghufron Satrio Wicaksono Unerly, Ashon Alrossy Wardhana, Ega