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All Journal Aptisi Transactions on Technopreneurship (ATT) Startupreneur Business Digital (SABDA Journal)
Devana, Viola Tashya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Digital Marketing as a Strategy to Improve Higher Education Promotion During the COVID-19 Pandemic Rawat, Bhupesh; Sunarya, Po Abas; Devana, Viola Tashya
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1434.742 KB) | DOI: 10.33050/sabda.v1i2.105

Abstract

In the realm of business, one of the most crucial components in establishing a company's success is promotion. As a result, producers will engage in various sorts of promotions, which will be costly. It's not only promotion from one individual to the next. Social media is now frequently employed as a digital marketing approach. Universities recruit students in the same way that businesses do. Promotions are run to boost the number of prospective students who apply to the college. The education sector in Indonesia will be virtually completely crippled by the year 2020. The government is urging the entire community to exercise physical distance in the middle of the COVID-19 outbreak, which is causing great concern among Indonesia's entire population. Universities all around Indonesia are having difficulty operating as a result of this. Almost all colleges have implemented work-from-home policies, which impede academic and non-academic activities and prevent new students from enrolling. The COVID-19 pandemic has resulted in a significant reduction in the number of potential students enrolling at universities. Universities have a hard time promoting and introducing themselves to the general population. Universities can use digital marketing media to promote higher education as one solution. The purpose of this study is to conceptually examine digital marketing strategies to Improve Higher Education Promotion. The research method used is descriptive research. The findings of this study indicate that social media materials play a major role.
Exploration of Islamic Religious Learning Innovation Technology with the iLearning Approach Haryani, Hendriyati; Astriyani, Erna; Devana, Viola Tashya
Aptisi Transactions On Technopreneurship (ATT) Vol 3 No 2 (2021): September
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v3i2.211

Abstract

The field of education has an important role for a country in producing high-quality young generations so that they can be responsible for advancing the country. This important role is in line with the function of education, which is to develop abilities and shape the character and civilization of a dignified nation in order to educate the nation's life. Seeing the importance of education for the nation's next generation, it is necessary to innovate quality learning methods from childhood education to education in lectures. In this study, it will focus on improving the quality of learning methods, especially in Islamic religious lessons with the approach ilearning -which has been intensively developed for several years. Researchers will explore learning application innovations with an assessment focus seen from the feasibility component of learning applications, with the resulting structure covering 4 factors: Parental control, contribution to development skill, efficiency and motivation. In this study, the assessment will be carried out by means of interviews in the form of a questionnaire to 100 data and the population calculation method, namely slovin, will be used in this study. The results of this study found an innovative learning application that meets the four assessment criteria. In this study, the dojo application has met 4 learning application assessment criteria by successfully occupying the first position in the four assessment categories. The assessment of parental control gets a percentage of 47%, the assessment of the role of skill development factors gets a percentage of 28%, the efficiency factor gets a percentage of 31% and the last assessment factor is the motivation factor where in the assessment of this factor the dojo application gets a percentage of 31%. Judging from this assessment, the dojo application can be stated as an application that is close to the learning application criteria in accordance with 4 (four) important factors in a learning application.
Co-Authors Astriyani, Erna Haryani, Hendriyati Po Abas Sunarya Rawat, Bhupesh