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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Economics and Management
Donargo, Sepdwiyana
Unknown Affiliation
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Instagram Utilization in Promoting Ecotourism in Pari Village, Pantai Cermin District, Serdang Bedagai Regency Tina, Tina; Sipayung, Lydia De Vega; Donargo, Sepdwiyana
International Journal of Economics and Management Vol. 2 No. 02 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i02.40

Abstract

The tourist village of Pari, Pantai Cermin District, Serdang Bedagai Regency has ecotourism in the form of a typical pandan coconut nursery and the unique aroma of pandan. This research aims to utilize Instagram knowledge as a promotional medium in Pari Village Ecotourism, Serdang Bedagai Regency. In connection with this objective, a problem formulation can be put forward, namely how to use the Pari village ecotourism social media Instagram as a promotional medium. The research methodology used by the author in this research is descriptive with a qualitative approach. The data collection techniques used were observation, interviews, literature study, and documentation. From the results of this research, it can be concluded that the Pari Village ecotourism manager has used Instagram as a promotional medium in promoting Pari Village ecotourism. With the Instagram accounts @desawisatapari, and @hambalee_01, tourists are greatly helped in finding information. However, the obstacle experienced by Pari Village ecotourism managers is the lack of human resources in managing Pari Tourism Village Instagram. So the Pari tourism village Instagram is still not effective in promoting Pari village ecotourism in the form of pandan coconut nurseries because it is not by the promotional media indicators
POTENSI WISATA ALAM AIR TERJUN EFRATA DI KABUPATEN SAMOSIR Donargo, Sepdwiyana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3495

Abstract

The purpose of this study was to identify the natural tourism potential of Efrata Waterfall in Samosir Regency. Reviewing the accessibility conditions, supporting infrastructure, and obstacles faced in its development as a tourist destination. The research method used is descriptive qualitative with data collection techniques through field observations, interviews with local communities, and documentation studies. The results of the study indicate that Efrata Waterfall has a high tourist attraction in the form of natural beauty that is still pristine, fast flowing water, and surrounding scenery that supports nature recreation activities such as trekking and photography. In terms of accessibility, the location can be reached by public and private vehicles, but the road conditions to the location are still inadequate. The facilities available are still limited, such as toilets, small shops, and simple places of worship. The obstacles faced are limited infrastructure, minimal promotion, lack of local community involvement, and the absence of integrated management. There needs to be an improvement in facilities and infrastructure, digital promotion strategies, and empowerment of local communities in managing the Efrata waterfall nature tourism in Samosir Regency.
Co-Authors Sipayung, Lydia De Vega Tina, Tina