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All Journal Journal of Tourism Sustainability International Journal of Economics and Management
Sipayung, Lydia De Vega
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Instagram Utilization in Promoting Ecotourism in Pari Village, Pantai Cermin District, Serdang Bedagai Regency Tina, Tina; Sipayung, Lydia De Vega; Donargo, Sepdwiyana
International Journal of Economics and Management Vol. 2 No. 02 (2024): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v2i02.40

Abstract

The tourist village of Pari, Pantai Cermin District, Serdang Bedagai Regency has ecotourism in the form of a typical pandan coconut nursery and the unique aroma of pandan. This research aims to utilize Instagram knowledge as a promotional medium in Pari Village Ecotourism, Serdang Bedagai Regency. In connection with this objective, a problem formulation can be put forward, namely how to use the Pari village ecotourism social media Instagram as a promotional medium. The research methodology used by the author in this research is descriptive with a qualitative approach. The data collection techniques used were observation, interviews, literature study, and documentation. From the results of this research, it can be concluded that the Pari Village ecotourism manager has used Instagram as a promotional medium in promoting Pari Village ecotourism. With the Instagram accounts @desawisatapari, and @hambalee_01, tourists are greatly helped in finding information. However, the obstacle experienced by Pari Village ecotourism managers is the lack of human resources in managing Pari Tourism Village Instagram. So the Pari tourism village Instagram is still not effective in promoting Pari village ecotourism in the form of pandan coconut nurseries because it is not by the promotional media indicators
Tibrena Tourism Attraction as an Alternative Destination in Sibolangit District Deli Serdang Regency Tambunan, Ellyta Effrida; Sipayung, Lydia De Vega
Journal of Tourism Sustainability Vol. 3 No. 2 (2023): Volume 3 Number 2 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i2.78

Abstract

The artificial tourist attraction is a tourist destination that is quite popular today, artificial tourist attraction is a man-made tourist attraction that is interesting to visit. The artificial attractions found in Tibrena Sibolangit include a floating restaurant above a fish pond, a camping ground, lodging, and a large field. Therefore, researchers are interested in knowing more about the attractiveness of tourism made by Tibrena. Like Something To Do, Something To See, Something To Buy, Something To Arrive, Something To Stay. And knowing whether Tibrena in Sibolangit can be said to be artificial tourism. This research was conducted using qualitative methods and data collection techniques used in this study were observation, interviews, questionnaires, documentation, and a combination of the four. The samples in this study were tourists and managers of Tibrena Sibolangit. Questionnaires were distributed to tourists who had visited Tibrena Sibolangit and observations and interviews were carried out directly with the manager. Based on the results of this study, the tourist attraction owned by Tibrena Sibolangit is an artificial tourist attraction. Therefore, the researcher hopes that through this research it can be used as evaluation material to increase the tourist attractiveness that is owned.
Co-Authors Donargo, Sepdwiyana Tambunan, Ellyta Effrida Tina, Tina