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RANCANG BANGUN SISTEM E-MARKETING DALAM MENINGKATKAN PEMASARAN UMKM (USAHA MIKRO, KECIL DAN MENENGAH) DI KABUPATEN INDRAMAYU Yunita Sari, Dewi; Darsanto, Darsanto; Ismail, Isamail
Gema Wiralodra Vol 11 No 2 (2020): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gemawiralodra.v11i2.136

Abstract

Menurut Kepala Diskopdagin Kabupaten Indramayu Trisna Hendarin mengakui, pelaku UMKM (Usaha Mikro, Kecil dan Menengah) di Kabupaten Indramayu pemasarannya masih minim maka dilakukan pembuatan Rancang Bangun Sistem E-Marketing dalam Meningkatkan Pemasaran UMKM (Usaha Mikro, Kecil dan Menengah). Tujuan di adakan penelitian ini adalah untuk mengatasi masalah pemasaran yang dialami oleh industri rumahan dan memberikan kontribusi kepada kelompok UMKM (Usaha Mikro, Kecil dan Menengah) untuk menerapkan E-Marketing. Solusi yang kita tawarkan untuk mengatasi masalah pemasaran di Kabupaten Indramayu diantaranya adalah edukasi mengenai E-Marketing, permasalahan, pembuatan sistem E-marketing, penerapan E-Marketing, dan evaluasi. Hasil penelitian ini yaitu untuk rancang bangun sistem E-Marketing dalam dunia usaha dengan memperkenalkan dan memasarkan hasil produksi UMKM (Usaha Mikro, Kecil dan Menengah) secara luas di dalam lingkup kabupaten atau kota, maupun lingkup provinsi dan bahkan dalam lingkup nasional.
Problematika Sholat Berjamaah di Dusun Seglagah Desa Sempu Kecamatan Ngebel Ponorogo Andi Aprianto; Yunita Sari, Dewi
Social Science Academic SPECIAL ISSUE: Membangun Desa Melalui Pemberdayaan SDM
Publisher : Institut Agama Islam Sunan Giri Ponorogo

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Abstract

This study reveals that the Sempu community has low awareness of performing congregational prayers at the mosque. Although they realize that congregational prayers and the prosperity of the mosque are part of Islamic Development, in reality they do not do it. Therefore, to examine this, the author uses a PAR approach to reveal this. The formulation of the problem in this study focuses on two main aspects, namely how congregational prayers are implemented in Sempu Village, Ngebel District, Ponorogo Regency, and what obstacles the community faces in carrying them out. To answer this question, the author uses the theory of mentoring where the mentoring process involves a relationship between the mentor and the assisted party, where the mentor himself plays a role as a problem solver, encourages independence, and develops the potential of the assisted party. The research results show that the Seglagah Hamlet community still has a limited understanding of the procedures, virtues, and benefits of congregational prayer. Internal factors such as low individual awareness, laziness, and a lack of spiritual motivation are the dominant causes of community reluctance to attend the mosque. Furthermore, external factors such as busy work, environmental influences, and minimal social support also exacerbate this situation. Some people consider congregational prayer to take longer, so they prefer to pray alone at home. The lack of religious education and weak Islamic traditions in the surrounding community also contribute to low community participation. Thus, it can be concluded that internal and external factors influence each other in shaping community religious behavior. This study recommends efforts to increase religious awareness through religious education, spiritual guidance, and strengthening the role of religious leaders and Islamic institutions in society. These efforts are expected to foster motivation, broaden understanding, and encourage people to participate more actively in congregational prayers at mosques.
Nilai-nilai Islam pada Tradisi Selametan Masyarakat di Desa Sempu Suwandi, Sa’uud Taufiqurahman; Yunita Sari, Dewi
Social Science Academic SPECIAL ISSUE: Membangun Desa Melalui Pemberdayaan SDM
Publisher : Institut Agama Islam Sunan Giri Ponorogo

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Abstract

The tradition of selametan is one of the local wisdoms of the Javanese people that still survives to this day, including in Sempu Village, Ngebel District, Ponorogo. This study aims to explain the Islamic and cultural values contained in the selametan tradition and its role as a contextual medium for da'wah. Using the Asset-Based Community Development (ABCD) approach and qualitative methods through observation, interviews, and documentation, the study found that selametan not only functions as a ritual of prayer and gratitude, but also as an effective means of spreading Islamic teachings through culture. The symbols of offerings in selametan contain the philosophy of piety, self-awareness, and human relationships with God, nature, and each other. This tradition also strengthens ukhuwah (brotherhood), social solidarity, and maintains harmony within the community. Thus, selametan plays an important role in preserving Javanese culture while strengthening Islamic da'wah in the modern era.