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Mustika, I Nyoman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENINGKATAN PROMOTIONAL MIX MENUJU PENCAPAIAN TARGET JUMLAH PENJUALAN PADA AUGI SPORT CENTRE Mustika, I Nyoman; Novi Eryanti, Ni Ketut
Jurnal Dharma Jnana Vol. 1 No. 1 (2021): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (109.745 KB)

Abstract

Promosi merupakan salah satu cara untuk menarik pelanggan untuk membeli barang atau item yang yang akan dijual oleh pelaku usaha, baik itu perseorangan maupun usaha berskala besar. Dalam usaha mempengaruhi pasar untuk melakukan keputusan pembelian, kegiatan-kegiatan promosi (Promotion Mix) adalah kombinasi strategi yang lebih baik dan seluruhnya direncanakan untuk mencapai tujuan penjualan. Dalam hal ini, Augi Sport Centre kurang memaksimalkan promosinya, mereka hanya melakukan beberapa item kecil saja. Guna mencapai target jumlah penjualan yang ditentukan, tentunya promosi dalam hal ini harus lebih ditingkatkan dan dimaksimalkan. Dengan menggunakan metode pelatihan mengenai penerapan promotional mix diharapkan dapat membantu perusahaan dalam meningkatkan target jumlah penjualannya.
Pengaruh Human Relation, Kecerdasan Emosional Dan Lingkungan Kerja Terhadap Kinerja Karyawan LPD Desa Adat Kerobokan Suryadnya Diputra, I Komang; Mustika, I Nyoman
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Human resources contained in a company is one of the most valuable assets owned by an organization, because humans are the only resource that can drive other resources. So it is necessary to do the management or development that aims to create productive human beings. This study aims to determine and analyze the influence of human relations, emotional intelligence and work environment on the performance of LPD employees in Kerobokan Traditional Village, Badung. The population in this study were all employees of the LPD in the Kerobokan Traditional Village, Badung. Sampling in this study using the census sampling method, obtained 56 respondents. The analytical method used is multiple linear regression analysis, descriptive statistical analysis, research instrument test, classical assumption test, determination analysis and t test.The results of the study show that human relations, emotional intelligence and work environment have a positive and significant effect on employee performance at the Kerobokan Traditional Village LPD, which means that the better the human relations, emotional intelligence and work environment, the higher the employee's performance. The leadership of the LPD in the Kerobokan Badung Traditional Village should improve work quality, such as establishing good communication among fellow employees, controlling employee awareness of their own emotions about moods and thoughts and improving a conducive work environment to increase employee work efficiency
Pengaruh Human Relation, Kecerdasan Emosional Dan Lingkungan Kerja Terhadap Kinerja Karyawan LPD Desa Adat Kerobokan Suryadnya Diputra, I Komang; Mustika, I Nyoman
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Human resources contained in a company is one of the most valuable assets owned by an organization, because humans are the only resource that can drive other resources. So it is necessary to do the management or development that aims to create productive human beings. This study aims to determine and analyze the influence of human relations, emotional intelligence and work environment on the performance of LPD employees in Kerobokan Traditional Village, Badung. The population in this study were all employees of the LPD in the Kerobokan Traditional Village, Badung. Sampling in this study using the census sampling method, obtained 56 respondents. The analytical method used is multiple linear regression analysis, descriptive statistical analysis, research instrument test, classical assumption test, determination analysis and t test.The results of the study show that human relations, emotional intelligence and work environment have a positive and significant effect on employee performance at the Kerobokan Traditional Village LPD, which means that the better the human relations, emotional intelligence and work environment, the higher the employee's performance. The leadership of the LPD in the Kerobokan Badung Traditional Village should improve work quality, such as establishing good communication among fellow employees, controlling employee awareness of their own emotions about moods and thoughts and improving a conducive work environment to increase employee work efficiency
Co-Authors I Komang Suryadnya Diputra Novi Eryanti, Ni Ketut