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All Journal YUME : Journal of Management Darmabakti Cendekia: Journal of Community Service and Engagements Journal of Information Systems and Informatics Indonesian Journal of Business, Accounting and Management
wiguna, Ratu aghnia raffaidy
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Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Public Health Social Sciences

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INNOVATIVE BRANDING SUPPORT FOR ORGANIC-FERTILIZER MSME: EXPLORING KARANGWARU SRAGEN'S LOCAL POTENTIAL: DUKUNGAN BRANDING INOVATIF UNTUK UMKM PUPUK ORGANIK: MENJELAJAHI POTENSI LOKAL KARANGWARU SRAGEN Putri, Ika Swasti; Wijaya, Nur Rizki; Widiastutik, Rika Nur; Wiguna, Ratu Aghnia Raffaidy
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 7 No. 2 (2025): DECEMBER 2025
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V7.I2.2025.173-181

Abstract

Background: Organic-fertilizer MSMEs in Karangwaru, Sragen, have clear growth prospects but remain competitively fragile due to weak branding, rudimentary packaging, and limited use of digital channels. Unlike the well-studied output side (FMCG/post-harvest), input-side branding for farm supplies is under-addressed, thus constraining market access. Objective: This community service program aims to build branding capability through coherent visual identity systems, market-ready packaging with compliant labels, trademark preparation, and actionable digital marketing routines. Method: A participatory design anchored in baseline diagnostics, intensive workshops, and three months of mentored implementation. Activities blended experiential learning (logo/packaging co-creation and supplier briefs), practice with social media and e-commerce, and clinic-style coaching to institutionalize internal branding routines. Results: Capability and performance improved. Leads +75%; conversion 2%—3.5%; retention 60%—78%; brand awareness +40%. Triangulated qualitative evidence (owners/retail partners, field notes, shelf audits) indicates better market positioning—stronger on-shelf salience, more buyer inquiries, and heightened perceived quality due to clearer, compliant information architecture. Conclusion: Emphasizing packaging and capability building yielded measurable market benefits for rural input-side MSMEs and laid a more stable foundation for sustained competitiveness.
Enhancing the Timeliness of Local Government Financial Reporting: An Agency Theory and Compliance Theory Perspective Wijaya, Nur Rizki; Putri, Ika Swasti; Wiguna, Ratu Aghnia Raffaidy; Widiastutik, Rika Nur
Indonesian Journal of Business, Accounting and Management Vol. 8 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/ijbam.v8i2.190

Abstract

The Local Government Financial Report (LKPD) is a key component of public financial governance because promoting transparency and accountability in local government. However, delays in LKPD submissions remain a persistent issue. It indicates weaknesses in administrative discipline and technical capacity. This study examines the impact of audit findings, audit opinions, and regional size on the timeliness of LKPD submission by provincial governments in Indonesia from 2019 to 2023. Using a sample of 170 provincial governments, the research applies multiple linear regression analysis in SPSS to assess the relationship between these factors and timeliness. The findings show that favourable audit opinions positively affect timeliness, while audit findings and regional size are negatively associated with timely submissions. Larger regions and those with significant audit findings tend to experience delays in their submissions. The study underscores the importance of favourable audit opinions and highlights the role of structural and technical challenges in causing delays. Agency Theory and Compliance Theory provide frameworks for understanding these dynamics, focusing on external pressures and internal compliance systems. The study concludes by offering recommendations to address persistent delays in LKPD submissions
Analisis Text Clustering Masyarakat Di Twitter Mengenai Omnibus Law Menggunakan Orange Data Mining wiguna, Ratu aghnia raffaidy; Rifai, Andri Irfan
Journal of Information System and Informatics Vol 3 No 1 (2021): Journal of Information Systems and Informatics
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/journalisi.v3i1.78

Abstract

Sosial media dengan platform twitter menjadi hal menarik untuk diteliti. Trending topik tersebut menghasilkan komentar masyarakat Indonesia yang mengandung opini berupa emosi. Penelitian ini mencoba menganalisis opini di twitter dengan metode analisis vader yang menghasilkan tweet profiler kemudian visualisasi distribution. Penelitian ini menggunakan tools orange data mining dengan mengaplikasikan Prepocess text yang meliputi transformation, tokenization, normalization, dan filtering yang bertujuan agar text bisa dianalisis. Kesimpulan dari penelitian ini yaitu respon masyarakat terhadap UU Cipta Kerja Omnibus Law mendapat 6 respon dan yang paling tertinggi responnya adalah masyarakat merasa surprise.
Determinasi Niat Menggunakan Buy Now, Pay Later (BNPL) di Kalangan Mahasiswa: Peran Sikap, Persepsi Risiko, dan Literasi Keuangan Wiguna, Ratu Aghnia Raffaidy; Rika Nur Widiastutik, Bayu Rama Laksono, Nur Rizki Wijaya, Ika Swasti Putri,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11379

Abstract

Penelitian ini mengkaji faktor-faktor yang memengaruhi niat mahasiswa menggunakan Buy Now, Pay Later (BNPL) dengan menempatkan literasi keuangan dan persepsi risiko sebagai determinan, serta sikap sebagai variabel mediasi. Studi menggunakan pendekatan kuantitatif melalui survei pada 138 mahasiswa yang diperoleh dengan convenience sampling. Instrumen diukur menggunakan skala Likert 1–5 untuk konstruk literasi keuangan, persepsi risiko, sikap terhadap BNPL, dan niat penggunaan. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan evaluasi model pengukuran (loading, reliabilitas, AVE) dan model struktural melalui bootstrapping. Hasil menunjukkan persepsi risiko berpengaruh negatif signifikan terhadap sikap (β = −0,379; p < 0,001) dan niat (β = −0,134; p = 0,020). Sikap menjadi prediktor terkuat niat (β = 0,721; p < 0,001) serta memediasi secara parsial pengaruh persepsi risiko terhadap niat (β tidak langsung = −0,273; p < 0,001). Literasi keuangan tidak berpengaruh signifikan terhadap sikap, namun menekan niat secara langsung (β = −0,167; p = 0,002). Model menjelaskan 68,2% variasi niat (R² = 0,682).Kata Kunci: buy now, pay later; literasi keuangan; persepsi risiko; sikap; niat penggunaan
Co-Authors Andri Irfan Rifai Ika Swasti Putri Rika Nur Widiastutik, Bayu Rama Laksono, Nur Rizki Wijaya, Ika Swasti Putri, Widiastutik, Rika Nur Wijaya, Nur Rizki