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All Journal Window of Health : Jurnal Kesehatan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship International Journal of Economics Development Research (IJEDR) Journal Research of Social Science, Economics, and Management IIJSE
Gorda, A.A.N. Oka Suryadinatha
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Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Nursing Public Health Social Sciences

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Antesenden Kepercayaan Pasien Dengan Mediasi Kepuasan Pasien: Rekfleksi Dari Good Governance Sudarmini, Ni Luh Putu; Gorda, A.A.N. Oka Suryadinatha; Subanda, I Nyoman
Window of Health : Jurnal Kesehatan Vol 5 No 01 (January 2022)
Publisher : Fakultas Kesehatan Masyarakat Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The public's need for health services such as hospitals or clinics continues to increase day by day. This is due to the maturity factor of people's thinking which is currently thinking critically about health services in general. This study aims to examine and develop the variables that underlie patient trust that comes from the quality of service and caring behavior of medical personnel by mediating patient satisfaction in the health services of the Klungkung Regency Government, Bali Province. This location was chosen because Klungkung Regency has a more innovative service unit program called PSC Kris which is in charge of picking up patients to be referred to government health service centers such as hospitals or health centers. This research design uses a descriptive quantitative approach using four main variables, namely Caring Behavior; Service Quality, Patient Satisfaction and Patient Trust. The research instrument used an open questionnaire with an interval scale of 1-10. The sample used in this study used a stratified random sampling technique with a total of 148 respondents. Data analysis in this study used the SEM method assisted by the Smart PLS 3.2 program. The results showed that the quality of service gave a positive and significant influence partially on patient trust, and had a positive and significant influence indirectly through patient satisfaction variables. While the rejection of the influence of caring behavior both passively and mediated by patient satisfaction. This is caused by medical personnel who still lack care in providing health services. The results of the study can be used by the Klungkung District Health Office to be able to evaluate and improve the caring behavior of medical personnel in providing health services to the community.
The Role of Celebrity Endorsement, Brand Image, Customer Review with Emotional Marketing as an Intervening for Noera's Purchase Decision Putri, Dewa Ayu Mutiara Pradnyamitha Sedana; Gorda, A.A.N. Oka Suryadinatha
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6056

Abstract

The purpose of this study was to determine the effect of Celebrity endorsement on Emotional Marketing, to determine the effect of Brand Image on Emotional Marketing, to determine the effect of Customer Review on Emotional Marketing, to determine the effect of Celebrity endorsement on Purchasing Decisions, to determine whether the effect of Brand Image on Purchasing Decisions, to determine whether the effect of Customer Review on Purchasing Decisions, to determine whether the effect of Emotional Marketing on Purchasing Decisions. The types of data used in this study are quantitative and qualitative. The results showed that the relationship between celebrity endorsement on emotional marketing was positive and significant. The relationship between brand image and emotional marketing is positive and significant. The relationship between customer reviews on emotional marketing is positive and significant. The relationship between celebrity endorsement and purchasing decisions is positive and significant. The relationship between brand image and purchasing decisions is positive and significant. The relationship between customer reviews on purchasing decisions is positive and significant. The relationship between emotional marketing on purchasing decisions is positive and significant.
Jepun” Competitive Strategy Analysis of The Koi Guest House Business for Sustainable Income Parwati, Ni Made Sri; Gorda, A.A.N. Oka Suryadinatha
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6665

Abstract

This study aims to analyze competitive strategies that support sustainable income for The Koi Guest House. The Koi Guest House utilizes several strategic advantages to support sustainable income in the Canggu, Bali accommodation market. Strategic location in the center of Canggu. The facilities offered are quite attractive with relatively affordable prices. Friendly staff service and attractive guest house design. However, The Koi Guest House faces several weaknesses, including competition with superior facilities that must be addressed to maintain service quality. On the other hand, opportunities such as positive reputation, technological advances, and effective promotions can be utilized to increase visibility. Threats from intense competition and increasingly tight promotional challenges require a strong differentiation strategy. The Koi Guest House adopts a differentiation strategy called JEPUN which integrates Balinese cultural elements and utilizes digital marketing. This study provides guidance for future researchers to explore aspects such as competitor analysis, digital marketing effectiveness, tourist preferences, technological innovation, and sustainability practices. By following this guide, it is hoped that the study can provide in-depth insights and relevant strategies to improve business competitiveness and success in the accommodation market in Bahasa Indonesia.
Analisis Proses Pengambilan Keputusan oleh Pemimpin dalam Menciptakan Komitmen Organisasi Suandika, I Gede Krisna Surya; Gorda, A.A.N. Oka Suryadinatha
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1681

Abstract

The purpose of this research is to analyze the way leaders make decisions to implement an organization's commitment. The research method used is a qualitative research method and a social construction phenomenology approach which interpretatively aims to determine the implementation of a leadership decision in an organization. The research location was at BPR Pusaka examining six informants consisting of employees and leaders. Data collection techniques were carried out using interviews, observation, and documentation at the research location. Data analysis uses triangulation of sources, techniques, and time. The results of this research found that in determining policies, the role of leaders is very necessary in designing structured Terms of Reference to achieve good results to achieve the goals of an organization. The application of fair and effective leadership and decision-making is very necessary so as not to give rise to a tendency to overthink or worry which can lead to poor communication.
From Reach to Active Consumers: Effective Social Media Marketing Strategies at Popsio.id Karisma Putri, Putu Diana; Gorda, A.A.N. Oka Suryadinatha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8488

Abstract

This study explores the effectiveness of social media strategies, specifically TikTok Live Shopping, in converting reach into active and loyal consumers at Popsio.id, a local fashion brand from Bali specializing in women's bags. The research employs a qualitative case study approach, combining in-depth interviews with brand owners, social media managers, TikTok observers, and consumers, as well as observation and documentation of Popsio.id's digital activities. The study highlights how Popsio.id leverages Instagram as a visual catalog, Shopee as a primary marketplace, and TikTok for interactive engagement and real-time sales. The findings reveal that consistent and entertaining content, particularly during TikTok live sessions, significantly influences consumer engagement and purchasing decisions. Furthermore, soft-selling techniques and trend-sensitive content contribute to avoiding consumer resistance and increasing brand visibility. Despite successfully expanding its reach, Popsio.id still faces challenges in building long-term customer loyalty and ensuring product expectations align with online content. This research contributes to digital marketing theory by applying the hierarchy of effects model and suggesting practical strategies for local brands seeking to increase customer conversion through interactive social platforms. These insights can serve as a reference for other MSMEs aiming to optimize social media as a sales and branding channel.
The Moderating Role Of Employee Engagement On The Influence Of Work Life Balance On Organizational Citizenship Behavior Through Burnout Dwicahyani, Made Yurika Oka; Gorda, A.A.N. Oka Suryadinatha
Journal Research of Social Science, Economics, and Management Vol. 3 No. 04 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i04.573

Abstract

Employees can experience developments that can advance the company, so companies must pay attention to the behavior of employees who work in the company. As many as 62% of millennial workers in Indonesia, they are considering and planning to leave their company. This is certainly not desired by companies where the millennial generation works. Based on field observations, researchers found that there is a problem of lack of employee OCB behavior. This is indicated by company turnover data for the last year. In this research, data will be collected based on quantitative methods. Questionnaires were distributed to 53 GlobalXtreme millennial generation employees using a saturated sampling technique. Partial Least Square (PLS) software will be used for the SEM analysis of this study model. According to the findings, OCB is significantly affected by work-life balance. Involvement has been shown to strengthen the connection between work-life balance and organisational citizenship behaviour. As burnout has a detrimental effect on organisational citizenship behaviour (OCB), work-life imbalance has the same effect. Work-life balance affects OCB via a mediating factor called burnout.
Co-Authors Darmini, Ni Ketut Siya Dwicahyani, Made Yurika Oka I Nyoman Subanda Karisma Putri, Putu Diana Parwati, Ni Made Sri Putri, Dewa Ayu Mutiara Pradnyamitha Sedana Suandika, I Gede Krisna Surya Sudarmini, Ni Luh Putu