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All Journal Indonesian Journal of Advanced Research (IJAR) Jurnal Informatika Ekonomi Bisnis
Satyadharma, I Gede Nyoman Wisnu
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Perancangan Brand Identity Bandung Communication and Community (Bdgcom_Unity) Rinaldi, Mario; Pertiwi, Annisa Bela; Satyadharma, I Gede Nyoman Wisnu
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.749

Abstract

Brand identity is an important aspect in the world of business and marketing. A strong brand identity can help a company differentiate itself from competitors, create an emotional connection with customers, and influence their perception of the products or services offered. In the current era of globalization and digitalization, brand identity is becoming increasingly relevant to gain customer attention and loyalty. This research was conducted to explain; (1) Providing a strong brand identity can provide a significant competitive advantage. Companies with a cohesive and positive brand identity tend to be more successful in retaining customers, attracting new customers, and maintaining their market share. (2) Knowing brand identity can help understand the relationship between strong brand identity and customer loyalty. Customers who feel emotionally connected to a brand are more likely to remain loyal and contribute to a company's long-term revenue; (3) knowing brand identity can also play an important role in company growth. With a strong brand, companies can more easily expand their products or services into new markets and attract investors or potential business partners. Data collection techniques focus on initial surveys, determining the problem formulation, determining research methods, processing and analyzing data, and creating a final report. The results of research on brand identity design for a company include visual communications such as logos, colors and graphic designs, as well as brand narratives in marketing messages, all of which contribute to brand identity. It is hoped that the findings of this research can provide recommendations that logos are very important in building a brand's identity.
Visual Identity Design in Events: A Strategic Approach to Improve Image and Attractiveness at the Bandung Shocking Sale Festival Event Rinaldi, Mario; Satyadharma, I Gede Nyoman Wisnu
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15390

Abstract

Visual identity is one of the essential aspects of a branding strategy, which includes elements such as logos, color palettes, typography, and other design elements that shape the public's perception of a product or event. This design aims to explore the role of visual identity in improving the image as well as being the main attraction of an activity. In the context of the Bandung Shocking Sale Festival, the design of the right visual identity is expected to be able to attract more visitors while strengthening the position and identity of the event in the city of Bandung. As the number of similar events increases, a clear differentiation effort is needed so that the Bandung Shocking Sale Festival can compete and have a unique value in the eyes of the public. This study uses a descriptive qualitative method with data collection techniques in the form of interviews, observations, and documentation, and is complemented by literature studies and tracing of other literature sources to obtain secondary data. The final design results are in the form of soft logo files, logo design derivatives, and the application of visual identity in various promotional media that are relevant to the needs of the event.
Co-Authors Annisa Bela Pertiwi, Annisa Bela Rinaldi, Mario