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All Journal Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Jurnal Pendidikan JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Visual Ideas Indonesian Journal of Advanced Research (IJAR) Jurnal Informatika Ekonomi Bisnis Mediator: Jurnal Komunikasi
Rinaldi, Mario
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Designing Motion Graphics for Social Media Content in Yeobo Toppoki Branding Rinaldi, Mario; Pertiwi, Annisa Bela; Budiman, Budiman; Farid, Rudy; Benyamin, Muhammad Firdaus
Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Vol 26, No 1 (2024): Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni
Publisher : LPPM Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/ekspresi.v26i1.4009

Abstract

In the current digital era, a brand requires various captivating ideas to convey a message to its audience. The rapid development of information presentation technology is evident with the presence of various media with their respective characteristics and advantages. Through promotional media, the public can receive clear information about products offered by a company or organization. With the increasing number of internet users, the exchange of information has become faster and easier, leading people to prefer communication through the internet as it facilitates communication without time, place, and distance constraints. This ease has led millions of people worldwide to interact using the internet, giving rise to the formation of social media sites. Alongside the evolution of information presentation, the use of motion graphics also provides its own allure as a promotional medium to the audience. Promotional media utilizing motion graphic techniques ensures that all presented information is quickly understood, as the information is conveyed visually and audibly. The creation of motion graphics has become an effective method for producing content for social media. The process of creating motion graphics for social media content involves collaboration among creative teams, graphic design, animation, and editing, making it the focus of research as a model for developing media applications. This design employs a qualitative descriptive research method with a SWOT approach to identify the main potentials to be highlighted. The objective of this design is to create a motion graphic capable of displaying information and attractive potentials for the Yeobo Toppoki brand so that the audience becomes familiar with the packaging and various variants of the brand.
Implementasi Kegiatan Magang Internship di Fakultas Desain Komunikasi Visual Universitas Widyatama Pertiwi, Annisa Bela; Budiman, Budiman; Rinaldi, Mario
Jurnal Pendidikan Vol 12 No 2 (2024): Jurnal Pendidikan
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/pendidikan.v12i2.5066

Abstract

Penelitian ini bertujuan untuk menjelaskan implementasi kegiatan magang yang berlangsung di Fakultas Desain Komunikasi Visual (FDKV) Universitas Widyatama pada semester Ganjil tahun akademik 2022-2023 dan 2023-2024. Metode yang digunakan pada penelitian ini adalah deskriptif kualitatif yaitu, data yang diperoleh merupakan pengembangan teori & mendeskripsikan teori. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan studi dokumentasi, dengan teknik analisis data yang mencakup tiga kegiatan, yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil menunjukan bahwa jenis magang yang diterapkan oleh FDKV Universitas Widyatama diantaranya adalah program magang IDUKA, Teaching Industry, dan matakuliah Kerja Profesi. Adapun pelaksanaan magang menggunakan skema 4-1-1 dan 6-1-1 sesuai ketentuan yang ditetapkan Direktorat Jenderal Pendidikan Vokasi Kementerian Pendidikan dan Kebudayaan, dengan pelaksanaan magang pada semester 5 untuk program D3 dan semester 7 untuk program D4. Berdasarkan pelaksanaan program tersebut, telah terjalin kerjasama dengan mitra magang dan integrasi kurikulum dengan kebutuhan industri membentuk sinergi positif. Program magang di FDKV Universitas Widyatama secara signifikan telah memberikan kontribusi positif terhadap pembekalan mahasiswa, menawarkan keterampilan praktis dan wawasan mendalam tentang dunia industri.
Perancangan Ilustrasi Kalender PT Unilab Perdana Dengan Tema New Normal Rinaldi, Mario; Persada Supandi, Fajar
Jurnal Visual Ideas Vol. 3 No. 1 (2023): Visual Ideas
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/visualideas.vol3.iss1.2023.1108

Abstract

Pandemi Covid-19 memunculkan paradigma baru di berbagai sektor kehidupan. Di masa ini, berbagai aktivitas dibatasi untuk meminimalisir penyebaran virus tersebut. Maka, munculah istilah untuk selalu menjaga protokol kesehatan. Sebagai perusahaanyang bergerak di bidang kesehatan, PT. Unilab Perdana turut memberikan kontribusi untuk mensosialisasikan program pemerintah tersebut. Salah satunya dengan cara pembuatan kalender yang bertemakan new normal; berkaitan dengan menjaga protokolkesehatan. Kalender tersebut berangka tahun 2021. Berbeda dengan kalender yang lain, dikarenakan ada tujuan penyampaian informasi terkait protokol kesehatan, desain dari kalender tersebut patut untuk diperhitungkan segala unsurnya. Ilustrasi menjadi bahasa yang dipilih oleh desainer dalam menyampaikan informasi tersebut. Tidak sekadar ilustrasi, informasi yang akan disematkan membutuhkan perancangan yang tepat. Tulisan ini bertujuan mengungkap proses perancangan tersebut. Untuk menelisiknyalebih dalam digunakan metode deskriptif analisis. Kalender PT. Unilab Perdana menjadi objek kajian tulisan ini. Analisis visual diperkuat dengan data-data yang dikumpulkan melalui kegiatan observasi, studi kepustakaan, dan wawancara. Seluruh datadiakumulasi dan ditarik menjadi kesimpulan proses kerja kreatif dalam perancangan kalender PT. Unilab Perdana.
Evaluation of Sector 6 Citarum Harum's Social Media for Waste Management Pertiwi, Annisa Bela; Farid, Rudy; Budiman; Benyamin, M Firdaus; Rinaldi, Mario
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.3584

Abstract

The study aims to analyze the utilization of information media platforms by the Citarum Harum Task Force Sector 6 in waste management endeavors within the Baleendah District, Bandung Regency. The platforms under scrutiny include Instagram (@guardian_sektor6), YouTube (guardian_citarum), and TikTok (guardian_citarum). Employing a qualitative approach, the study integrates interviews, direct observations, and document analysis. Findings underscore the imperative of developing an official website to enhance information dissemination and organization. Notably, while the Instagram account @guardian_sektor6 demonstrates consistent posting and visually appealing content, shortcomings include inconsistent hashtag usage and limited content diversity. Similarly, the YouTube channel guardian_citarum maintains posting consistency but lacks optimization in SEO utilization and incomplete video descriptions. Meanwhile, TikTok account guardian_citarum, though active and visually engaging, underutilizes features such as hashtags and User-Generated Content. Consequently, the research output comprises a wireframe layout design for the official website of the Citarum Harum Task Force Sector 6. It is envisaged that this wireframe design will amplify the effectiveness of information delivery and waste management socialization efforts in the areas overseen by the Citarum Harum Task Force Sector 6.
Perancangan Brand Identity Bandung Communication and Community (Bdgcom_Unity) Rinaldi, Mario; Pertiwi, Annisa Bela; Satyadharma, I Gede Nyoman Wisnu
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.749

Abstract

Brand identity is an important aspect in the world of business and marketing. A strong brand identity can help a company differentiate itself from competitors, create an emotional connection with customers, and influence their perception of the products or services offered. In the current era of globalization and digitalization, brand identity is becoming increasingly relevant to gain customer attention and loyalty. This research was conducted to explain; (1) Providing a strong brand identity can provide a significant competitive advantage. Companies with a cohesive and positive brand identity tend to be more successful in retaining customers, attracting new customers, and maintaining their market share. (2) Knowing brand identity can help understand the relationship between strong brand identity and customer loyalty. Customers who feel emotionally connected to a brand are more likely to remain loyal and contribute to a company's long-term revenue; (3) knowing brand identity can also play an important role in company growth. With a strong brand, companies can more easily expand their products or services into new markets and attract investors or potential business partners. Data collection techniques focus on initial surveys, determining the problem formulation, determining research methods, processing and analyzing data, and creating a final report. The results of research on brand identity design for a company include visual communications such as logos, colors and graphic designs, as well as brand narratives in marketing messages, all of which contribute to brand identity. It is hoped that the findings of this research can provide recommendations that logos are very important in building a brand's identity.
Visual Identity Design in Events: A Strategic Approach to Improve Image and Attractiveness at the Bandung Shocking Sale Festival Event Rinaldi, Mario; Satyadharma, I Gede Nyoman Wisnu
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15390

Abstract

Visual identity is one of the essential aspects of a branding strategy, which includes elements such as logos, color palettes, typography, and other design elements that shape the public's perception of a product or event. This design aims to explore the role of visual identity in improving the image as well as being the main attraction of an activity. In the context of the Bandung Shocking Sale Festival, the design of the right visual identity is expected to be able to attract more visitors while strengthening the position and identity of the event in the city of Bandung. As the number of similar events increases, a clear differentiation effort is needed so that the Bandung Shocking Sale Festival can compete and have a unique value in the eyes of the public. This study uses a descriptive qualitative method with data collection techniques in the form of interviews, observations, and documentation, and is complemented by literature studies and tracing of other literature sources to obtain secondary data. The final design results are in the form of soft logo files, logo design derivatives, and the application of visual identity in various promotional media that are relevant to the needs of the event.
Development Of Organic Rice Labels and Packaging in Cikurubuk Village to Improve Product Image: Pengembangan Label dan Kemasan Beras Organik di Desa Cikurubuk Untuk Meningkatkan Citra Produk Bela Pertiwi, Annisa; Budiman, Budiman; Hadijah, Ijah; Rinaldi, Mario; Farid, Rudy; Firdaus Benyamin, Muhammad
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i1.1381

Abstract

Consumers who care about health and the environment are increasingly liking food products such as organic rice. Product image that can be influenced by label and packaging design is one of the factors that can affect consumers. The purpose of this study is to find out the most effective label and packaging design elements to attract consumers' attention to organic rice in Cikurubuk Village, to find out the influence of label and packaging design on the image of organic rice products from Cikurubuk Village in the eyes of consumers, and to find out that the design of organic rice labels and packaging can increase buying interest and product competitiveness in the local and regional markets. The results show that label and packaging designs that emphasize natural quality, health, and sustainability can improve the image of the product and encourage consumers to buy the product. It is hoped that this research will help organic rice producers develop better marketing strategies through label and packaging design.
Co-Authors Annisa Bela Pertiwi, Annisa Bela Bela Pertiwi, Annisa Benyamin, M Firdaus Benyamin, Muhammad Firdaus Budiman Budiman Budiman Farid, Rudy Firdaus Benyamin, Muhammad Ijah Hadijah, Ijah Persada Supandi, Fajar Satyadharma, I Gede Nyoman Wisnu