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All Journal Syi'ar Iqtishadi Taqaddum : Community Service Journal Proceeding International Conference on Islamic Economics Community Services
Nurbaiti, Nurbaiti
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Instrumen Kebijakan Makroprudensial Terhadap Likuiditas Bank Umum Syariah Rahma, Aisiyah; Nurbaiti, Nurbaiti; Syahbudi, Muhammad
Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking Vol 7, No 1 (2023)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jiec.v7i1.19634

Abstract

ABSTRACT: This research is to determine the effect of macroprudential instruments on the liquidity of Islamic commercial banks. The instruments used were Minimum Statutory Reserves (MSR) and Sharia Macroprudential Liquidity Buffer (MLB Sharia) as instruments that experienced changes in value during the study period. Liquidity is calculated using the Sharia Macroprudential Intermediation Ratio (Sharia MIR) instrument. This research uses a quantitative approach with secondary data sources. The type of data uses panel data with eViews 9 data processing software. The research sample consisted of six Islamic commercial banks in Indonesia, namely Bank Muamalat, BCA Syariah, Bank Victoria Syariah, Bank Panin Dubai Syariah, BJB Syariah, and BTPN Syariah with the 2018-2021 period. The study used panel data regression analysis, namely the random effect model. The results state that the MSR variable has a negative and significant effect on liquidity, the MLB Sharia variable has a positive and significant effect on liquidity and simultaneously the MSR and MLB Sharia variables have a significant effect on Islamic commercial bank liquidity.Keywords: MSR; Sharia MLB; Liquidity; Sharia MIR
The Effect of Price Education on Changes in Perceptions and Purchasing Decisions of Bella Square Hijab for UINSU Students Harahap, Isnaini; Nurbaiti, Nurbaiti; Syahfitri, Rizky Ananda; Rangkuti, Sari Jamila
Taqaddum: Community Service Journal Vol 2, No 1 (2024): Taqaddum: Community Service Journal
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This article is about training about price education on the purchasing decisions of Bella Square hijabs among female students at the State Islamic University of North Sumatra (UINSU). Bella Square hijabs, known for their simple square design and affordable pricing, have seen a significant increase in sales from 2020 to 2021. The methodology involves Focus Group Discussions and coaching to understand how price and quality influence the purchasing interest of female students. Primary data was collected from 50 respondents who have purchased Bella Square hijabs. The results indicate that while the affordable price has attracted many buyers, it is crucial for the company to balance price and quality to maintain the product's market appeal. Understanding how price affects consumer value perception can assist producers in developing more effective marketing strategies, such as offering discounts, loyalty programs, and utilizing social media for promotion. Additionally, paying attention to the quality of materials and designs that align with current fashion trends is essential to capture the interest of female students. The findings of this article provide insights for producers to optimize marketing strategies and maintain consumer loyalty amid increasing competition.
Optimization of IMC on Ponpes Mazilah in Pesantren-Based Economic Empowerment with the Utilization of CMS Website Agustina, Della; Nurbaiti, Nurbaiti; Aslami, Nuri; Ihwan, Ali; Nurafni, Anggi
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Pondok pesantren have an important role in economic empowerment to create independence for the pesantren itself. The situation of pesantren life in the past is certainly different from today, pesantren need to take modern steps to create their independence. Integrated Marketing Communication (IMC) is a modern marketing communication concept that can support the economic empowerment of pesantren with measurable and comprehensive steps. In the midst of competition to get the attention and positive response of the community, every pesantren needs to optimize IMC by utilizing the Content Management System (CMS) as a medium of information and promotion. Departing from the urgency of optimizing IMC by utilizing the CMS website, the problem actually exists in Pesantren Mazilah Darussalam Deli Serdang as a community service partner. As a pesantren that stands in this modern era, Mazilah Darussalam has not optimized IMC by utilizing the CMS website-based information and promotion media space, even though this is important to do to open wide access to the community. The purpose of this service is to support the pesantren to provide access to information for the public as a basic step of empowerment for pesantren. The method used is by conducting socialization and education related to marketing communication through website management. The result of this service is to provide recommendations for website page forms as a reference for Mazilah Darussalam to utilize CMS.
Enhancing Purchase Decisions for Cimory Yoghurt through Price Perception and Product Quality Priantna, Nur Asy Syifa; Darwadi, Riezky Bagus Prawira; Nurbaiti, Nurbaiti; Aisyah, Siti
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This study aims to examine the influence of price perception and product quality on purchasing decisions of Cimory Yoghurt among the people of Medan city. The research employed a quantitative approach using questionnaires for data collection. The sample comprised 100 respondents selected through purposive sampling. The findings revealed that price perception had a negative and insignificant effect on purchasing decisions, suggesting that price is not the primary factor influencing consumer buying behavior. In contrast, product quality had a positive and significant impact, indicating that higher perceived quality leads to a higher likelihood of purchasing Cimory Yoghurt. These results offer practical implications for Cimory's management, underscoring the importance of maintaining and enhancing product quality to attract consumer interest, rather than focusing solely on pricing strategies. The study contributes to a deeper understanding of consumer behavior in the yogurt market in Medan.
Co-Authors Agustina, Della Darwadi, Riezky Bagus Prawira Ihwan, Ali Isnaini Harahap Nurafni, Anggi Nuri Aslami Priantna, Nur Asy Syifa Rahma, Aisiyah Rangkuti, Sari Jamila Siti Aisyah Syahbudi, Muhammad Syahfitri, Rizky Ananda