Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Proceeding International Conference on Islamic Economics Community Services
Rahmani, Nur Ahmadi Bi
Universitas Islam Negeri Sumatera Utara
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Consumer Knowledge and Product Quality Perception on Korean Beauty Product Purchase Decisions Putri, Aprilina; Rahmani, Nur Ahmadi Bi; Maidalena, Maidalena; Putri, Saidina
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the relationship between the foreign brand halo effect and beauty consciousness on self-brand connection in beauty consumption. The research also investigates the moderating role of age in this relationship. Data were collected through an online survey focusing on two beauty brands from South Korea (K-beauty). The results of this study contribute to the literature on consumer-brand relationships and international marketing. There were no differences between young adult female consumers and more mature adult female consumers in the influence of beauty consciousness on self-brand connection. However, there were substantial differences between the two consumer groups in the influence of the foreign brand halo effect on self-brand connection. Additionally, the halo effect showed the greatest impact on the willingness to pay more. Consumers are also willing to pay more for brands from countries with a positive image..
Business Process Optimization Through the Implementation of Efficient Organizational Management Mendrofa, Septi Juarnita; Rahmani, Nur Ahmadi Bi; Hayati, Fitri
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 2 (2024): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the dynamic business environment, companies must continually adapt and enhance their processes to maintain or elevate their competitiveness. This study explores how the implementation of efficient organizational management can optimize business processes and contribute to achieving a competitive edge. Utilizing a focus group and discussion approach, the research involved qualitative data collection through discussions with senior managers, operational staff, and management team members. The study examined key aspects such as adaptive organizational structures, responsive management practices, and the fostering of a supportive work culture. The findings reveal that efficient organizational management is critical for optimizing business processes. Key steps include in-depth analysis of business processes, identification of problem areas, setting clear goals and KPIs, and implementing suitable technology and information systems. Additionally, employee training and development, cultural transformation, and rewards and recognition play significant roles in enhancing performance and efficiency
Co-Authors Hayati, Fitri Maidalena, Maidalena Mendrofa, Septi Juarnita Putri, Aprilina Putri, Saidina