Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JURNAL ILMU MANAJEMEN DAN BISNIS
Rinaldi, Ricky
Unknown Affiliation
Industrial & Manufacturing Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Kelayakan Penyaluran Kredit Pada Usaha Mikro dan Kecil Di Cirebon (Studi Kasus Bank Syariah Mandiri Cabang Cipto Cirebon Tahun 2018-2020) Rinaldi, Ricky; Hubeis, Musa; Suryahadi, Suryahadi
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 17 No. 2 (2022): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.17.2.68-75

Abstract

Bank Syariah Mandiri (BSM) Cipto Cirebon Branch is one of the branches of BSM that focuses on microfinancing to micro and small enterprises (UMK) in Cirebon. The research objectives are (1) to analyze the feasibility of micro-financing in micro, small and medium enterprises (MSMEs) with the 5C principle; (2) to identify environmental factors that affect the feasibility of MSME financing; and (3) to Develop a form of micro-financing strategy for MSMEs. Primary data collection was carried out by direct interviews using questionnaires to experts who mastered the problems. Business feasibility analysis with the 5C principal approach. Strategy analysis with Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) and Strengths, Weaknesses, Opportunities and Threats (SWOT matrix) and Quantitative Strategic Planning Matrix (QSPM) to determine strategic priorities. The results of the financing feasibility analysis with the 5C principle show that the BSM Cipto Cirebon Branch has been implemented well, in accordance with the provisions that have been set. The results of the identification of internal strategy factors were obtained which became the main strength of the Cipto Cirebon Branch of BSM, namely a fairly easy requirement in applying for MSME loans. The main weakness is the lack of human capitals understanding of the product. Government support for microfinance is the main opportunity, while the main threat is the Covid-19 pandemic. Determination of the position of the IE matrix strategy, showing the position of BSM Cipto Cirebon Branch is located in cell V (guard and maintain). The appropriate strategy to be applied is market penetration and product development. Based on the SWOT matrix analysis, eight alternative strategies were identified to be considered, then with the QSP matrix, the strategies that should be prioritized for implementation were obtained, namely to innovate products according to the times and the needs of the community.
Strategi Meningkatkan Unit Market Share Menggunakan Analisis SWOT Pada Klinik LHC Tanjungsari Rinaldi, Ricky; Barkah, Cecep Safa’atul; Herawaty, Tetty; Auliana, Lina
Jurnal Ilmu Manajemen dan Bisnis Vol 14, No 2 (2023): Jurnal Ilmu Manajemen dan Bisnis. September 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v14i2.66195

Abstract

 AbstractIn an effort to increase the unit market share from the sale of herbal medicinal herbs at the Laisa Holistic Tanjungsari Clinic, the existence of this research is to get the best marketing strategy. The research method used is a qualitative methodology with a descriptive approach. To get an internal and external picture of the Laisa Holistic Center Clinic, research data was collected through interviews with several stakeholders, such as business owners and heads of administration. The data that has been collected is then analyzed using several analytical techniques such as SWOT analysis, SWOT matrix, IFAS, and EFAS analysis. The findings in the study indicate that the Laisa Holistic Center Tanjungsari Clinic can adopt a marketing strategy with an SO approach, which involves developing current clinical advantages to gain new potential customers and to increase unit market share.. Kata Kunci: Analysis SOWT; Market Share; Marketing Strategy AbstrakDalam upaya meningkatkan unit market share dari penjualan obat herbal jamu di Klinik Laisa Holistic Tanjungsari, maka adanya penelitian ini adalah untuk mendapatkan strategi pemasaran yang terbaik. Metode penelitian yang digunakan adalah metodologi kualitatif dengan pendekatan yang dilakukan secara deskriptif. Untuk mendapatkan gambaran internal dan eksternal pada Klinik Laisa Holistic Center, data penelitian dikumpulkan melalui wawancara dengan beberapa pemangku kepentingan seperti, pemilik usaha dan ketua bagian administrasi. Data yang telah dikumpulkan kemudian dianalisis menggunakan beberapa teknik analasis seperti analisis SWOT, matriks SWOT, IFAS, dan analisis EFAS. Hasil temuan pada penelitian menunjukkan bahwa Klinik Laisa Holistik Center Tanjungsari dapat mengadopsi stratgei pemasaran dengan pendekatan SO, yang melibatkan pengembangan keunggulan klinik saat ini untuk mendapatkan calon konsumen baru dan untuk meningkatkan unit market share. Kata Kunci: Analisis SWOT; Market Share; Strategi Pemasaran
Co-Authors Barkah, Cecep Safa’atul Lina Auliana Musa Hubeis Suryahadi (Suryahadi) Tetty Herawaty, Tetty