Article Per Year (5 Year)
p-Index From 2020 - 2025
1.908
P-Index
This Author published in this journals
All Journal JURNAL ADMINISTRASI BISNIS IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Politik dan Pemerintahan Daerah Jurnal Terapan Manajemen dan Bisnis Jurnal Studi Ilmu Politik Eduvest - Journal of Universal Studies Jurnal Administrasi Bisnis
Tetty Herawaty, Tetty
Unknown Affiliation
Religion Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
PENGARUH PRICE FAIRNESS DAN SERVICE FAIRNESS TERHADAP CUSTOMER SATISFACTION PADA GO-JEK Herawaty, Tetty; Tresna, Pratami Wulan; Wisudastuti, Fildy Eka
AdBispreneur Vol 1, No 3 (2016): Adbispreneur
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.016 KB) | DOI: 10.24198/adbispreneur.v1i3.11213

Abstract

EFFECT OF PRICE AND`SERVICE FAIRNESS ON CUSTOMER SATISFACTION IN GO-JEK Tetty Herawaty, Pratami Wulan Tresna, Fildy Eka WisudastutiDepartement of Business Administrative ScienceFaculty of Social and Political Sciences University of PadjadjaranEmail: tettyhe@unpad.ac.id, pratamiwulantresna@yahoo.co.id, fildywsdst@gmail.com  ABSTRACT This research aims to study and determine the condition of price fairness, fairness service, and customer satisfaction, as well as the effect of price fairness and fairness towards customer satisfaction service simultaneously and partially on the customer Go-Jek in Jakarta.The research method used is descriptive research design verification with survey.Teknik sampling probability sampling is done by using simple random sampling with 110 people who serve as responden.Teknik analysis of the data used is Simple Equation Model (SEM) approach Partial Least Square (PLS).The results of this study indicates there are significant price fairness fairness and service to customer satisfaction in the Go-Jek in Jakarta together. This result means that there is significant influence of price fairness and fairness in partial on customer service satisfaction as seen from the path coefficient. Keywords : price fairness, service fairness, customer satisfaction  PENGARUH PRICE FAIRNESS DAN SERVICE FAIRNESS TERHADAP CUSTOMER SATISFACTION PADA GO-JEK ABSTRAK Penelitian ini bertujuan untuk mempelajari dan mengetahui kondisi price fairness, service fairness, dan customer satisfaction, serta pengaruh dari price fairness dan service fairness terhadap customer satisfaction secara simultan dan parsial pada pelanggan Go-Jek di DKI Jakarta. Metode penelitian yang digunakan adalah menggunakan jenis penelitian deskriptif verifikatif dengan desain survey.Teknik pengambilan sampel dilakukan dengan probability sampling menggunakan simple random sampling dengan 110 orang yang dijadikan sebagai responden.Teknik analisis data yang digunakan adalah Simple Equation Model (SEM) dengan pendekatan Partial Least Square (PLS).Hasil penelitian menunjukkan terdapat pengaruh price fairness dan service fairness terhadap customer satisfaction pada Go-Jek di DKI Jakarta secara bersama-sama. Hasil ini mengartikan bahwa adanya pengaruh yang signifikan dari price fairness dan service fairness secara parsial terhadap customer satisfaction yang dilihat dari path coefficient. Kata kunci : strategi, lembaga bisnis, keunggulan bersaing.
PENGARUH WEB DESIGN TERHADAP INTENSI PEMBELIAN PRODUK FESYEN (Survei pada Pengunjung Website ZALORA Indonesia di Kota Bandung) Faustina, Maria Gabriella; Herawaty, Tetty; Barkah, Cecep Syafa’atul
IMAGE : Jurnal Riset Manajemen Vol 8, No 1 (2019): IMAGE : Jurnal Riset Manajemen. April 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v8i1.23118

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh web design terhadap intensi pembelian ZALORA Indonesia. Survei dilakukan pada pengunjung website ZALORA Indonesia di Kota Bandung, melalui kuesioner, sebanyak enam puluh tiga orang. Sampel didapat berdasarkan perhitungan iterasi dan dilakukan secara convenience sampling. Jenis penelitian yang digunakan kuantitatif-asosiatif kausal, dengan pengujian hipotesis. Metode yang digunakan adalah Analisis Regresi Sederhana, Analisis Korelasi, dan Koefisien Determinasi dalam mencari pegaruh Web Design (X) dengan Intensi Pembelian (Y). Hasil dari penelitian ini menyatakan bahwa adanya pengaruh, signifikan, web design terhadap intensi pembelian. Konten informasi menjadi dimensi dengan persentase terbesar untuk web design, dan definite intention menjadi indikator dengan persentase terbesar untuk intensi pembelian. Berdasarkan uji hipotesis, penelitian ini menyatakan terdapat pengaruh web design terhadap intensi pembelian.
PENGARUH JINGLE IKLAN VERSI “BABY SHARK” TERHADAP BRAND AWARENESS SHOPEE INDONESIA SURVEI PADA PEMIRSA JINGLE IKLAN SHOPEE INDONESIA DI KOTA BANDUNG Herawaty, Tetty; Rahmah, Saffanati; Syafa'atul Barkah, Cecep
IMAGE : Jurnal Riset Manajemen Vol 10, No 2 (2021): IMAGE : Jurnal Riset Manajemen, November 2021
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v10i2.32439

Abstract

The phenomenon of e-commerce which is increasingly prevalent in Indonesia will certainly result in consumers being more selective in choosing the desired brand. So that the company tries to build a brand in the minds of consumers, by using ad jingles. This study aims to determine the effect of advertising jingles and brand awareness on Shopee Indonesia. The objects examined in this study are jingles and brand awareness. The research method is descriptive analysis verification by the survey. The survey was conducted on visitors who view the Shopee Indonesia advertising jingle in Bandung, through a questionnaire, totaling one hundred and sixteen respondents. Samples were obtained based on iteration calculations and carried out by purposive sampling. This type of research is used quantitatively by testing the hypothesis. The method used is simple regression analysis, correlation analysis, and the coefficient of determination in finding the influence of advertising jingles (x) with brand awareness (y). The results of this study indicate that advertising jingles have a positive effect on brand awareness. The resulting Pearson correlation coefficient is positive. This research shows that there is an influence between advertising jingles on brand awareness. Based on hypothesis testing, this study states that advertising jingles have a positive effect on brand awareness.   
Strategi Meningkatkan Unit Market Share Menggunakan Analisis SWOT Pada Klinik LHC Tanjungsari Rinaldi, Ricky; Barkah, Cecep Safa’atul; Herawaty, Tetty; Auliana, Lina
Jurnal Ilmu Manajemen dan Bisnis Vol 14, No 2 (2023): Jurnal Ilmu Manajemen dan Bisnis. September 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v14i2.66195

Abstract

 AbstractIn an effort to increase the unit market share from the sale of herbal medicinal herbs at the Laisa Holistic Tanjungsari Clinic, the existence of this research is to get the best marketing strategy. The research method used is a qualitative methodology with a descriptive approach. To get an internal and external picture of the Laisa Holistic Center Clinic, research data was collected through interviews with several stakeholders, such as business owners and heads of administration. The data that has been collected is then analyzed using several analytical techniques such as SWOT analysis, SWOT matrix, IFAS, and EFAS analysis. The findings in the study indicate that the Laisa Holistic Center Tanjungsari Clinic can adopt a marketing strategy with an SO approach, which involves developing current clinical advantages to gain new potential customers and to increase unit market share.. Kata Kunci: Analysis SOWT; Market Share; Marketing Strategy AbstrakDalam upaya meningkatkan unit market share dari penjualan obat herbal jamu di Klinik Laisa Holistic Tanjungsari, maka adanya penelitian ini adalah untuk mendapatkan strategi pemasaran yang terbaik. Metode penelitian yang digunakan adalah metodologi kualitatif dengan pendekatan yang dilakukan secara deskriptif. Untuk mendapatkan gambaran internal dan eksternal pada Klinik Laisa Holistic Center, data penelitian dikumpulkan melalui wawancara dengan beberapa pemangku kepentingan seperti, pemilik usaha dan ketua bagian administrasi. Data yang telah dikumpulkan kemudian dianalisis menggunakan beberapa teknik analasis seperti analisis SWOT, matriks SWOT, IFAS, dan analisis EFAS. Hasil temuan pada penelitian menunjukkan bahwa Klinik Laisa Holistik Center Tanjungsari dapat mengadopsi stratgei pemasaran dengan pendekatan SO, yang melibatkan pengembangan keunggulan klinik saat ini untuk mendapatkan calon konsumen baru dan untuk meningkatkan unit market share. Kata Kunci: Analisis SWOT; Market Share; Strategi Pemasaran
OPTIMALISASI PENGGUNAAN SOCIAL MEDIA MARKETING BAGI PENGURUS KOPERASI PADA KOPERASI KOTA BANDUNG Chan, Arianis; Herawaty, Tetty; Muhyi, Herwan Abdul; Novel, Nurillah Jamil Achmawati; Sukmadewi, Rani
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i2.43791

Abstract

Di era digital, koperasi didorong berkembang dan modern dengan kemampuan adaptasi baik secara sumber daya manusia maupun teknologi. Pada tahun 2019, jumlah koperasi aktif sebanyak 123.048 unit dengan volume usaha Rp154 triliun dan jumlah anggota sekitar 22 juta orang. Sedangkan pada Desember 2020, jumlah koperasi aktif sebanyak 127.124 unit dengan volume usaha Rp174 triliun dan jumlah anggota sekitar 25 juta orang. Pengembangan koperasi pun memiliki tantangan sendiri, sehingga perlu dilakukan upaya penguatan peran koperasi. Terkait dengan pengelolaan manajemen kelembagaan, peningkatan kapasitas SDM koperasi, penggunaan teknologi dan sistem informasi baik dalam manajemen koperasi maupun dalam menjalankan usahanya, perlu dilakukan pembinaan dan pendampingan serta kemitraan. Salah satu upaya yang dapat dilakukan untuk mengatasi tantangan yang dihadapi adalah melalui modernisasi koperasi. Pelatihan Optimalisasi Penggunaaan Social Media Marketing bagi Pengurus Koperasi pada Koperasi Kota Bandung ditujukan meningkatkan pengetahuan dan  kompetensi  pengurus koperasi dalam pengelolaan media sosial untuk media marketing koperasi. Melibatkan peserta yang berasal dari pengurus koperasi di Kota Bandung binaan Dinas Koperasi dan Usaha Mikro Kecil dan Menengah (Dinas KUMKM) Kota Bandung. Kegiatan ini menghasilkan capaian target utama yaitu peningkatan pengetahuan pengurus koperasi tentang social media serta peningkatan kemampuan pengelolaan social media marketing, berdasarkan self-assessment yang dilakukan sebelum dan sesudah kegiatan. Maka dapat disimpulkan bahwa pelatihan ini  telah berhasil dilaksanakan dengan beberapa evaluasi yang perlu ditindaklanjuti untuk  optimalisasi kompetensi social media marketing bagi koperasi. In the digital era, cooperatives are encouraged to develop and be modern with adaptability in terms of human and technological resources. In 2019, the number of active cooperatives was 123,048 units, with a business volume of IDR 154 trillion and around 22 million members. Whereas in December 2020, the number of active cooperatives was 127,124 units, with a business volume of IDR 174 trillion and about 25 million members. The development of cooperatives also has challenges, so it is necessary to strengthen the role of cooperatives. Related to the management of institutional management, increasing the capacity of cooperative human resources, and the use of technology and information systems both in cooperative management and in running their business, it is necessary to provide guidance and assistance as well as partnerships. One of the efforts that can be made to overcome the challenges faced is the modernization of cooperatives. Training on Optimizing the Use of Social Media Marketing for Cooperative Management at Bandung City Cooperatives aims to increase the knowledge and competence of cooperative management in managing social media for cooperative marketing media. Involving participants from cooperative management in the city of Bandung assisted by the Office of Cooperatives and Micro, Small and Medium Enterprises (Dinas KUMKM) of Bandung City. This activity resulted in the achievement of the primary target, namely increasing the knowledge of cooperative management about social media marketing and the ability to manage social media marketing, based on the self-assessment before and after the training. So this training has been successfully carried out with several evaluations that need to be followed up to optimize social media marketing competencies for cooperatives..
Pengembangan Kualitas Pelayanan Jasa Pengiriman Barang pada PT Pos Indonesia (Persero) KCU Bandung Zahra, Alisa; Herawaty, Tetty; MUttaqin, Zaenal
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of service quality in logistics companies relies on policies, strategies, planning, and preparing Standard Operating Procedures. PT Pos Indonesia is currently competing with rival companies. So, companies must provide the best service to provide satisfaction to consumers. This research aims to determine the quality of service at PT Pos Indonesia KCU Bandung. This research uses descriptive qualitative research methods. Data collection in this research carried out observations and interviews. The data analysis used is descriptive, SWOT analysis, IFAS analysis, and EFAS analysis. Based on the research conducted, it can be seen that the quality of service at PT Pos Indonesia KCU Bandung has been carried out well. PT Pos Indonesia has an SOP for sending goods and a system for resolving consumer complaints through the Customer Complaint Handling application. Based on the IFAS and EFAS analysis, it can be seen that PT Pos Indonesia KCU Bandung is in the quadrant I position, which means that the company has great strength to take advantage of existing opportunities.
KEBERLANJUTAN BISNIS PARIWISATA KABUPATEN BANDUNG BARAT MELALUI SINERGITAS PENTA-HELIX DI ERA NEW NORMAL Herawaty, Tetty; Barkah, Cecep Safa’atul; Chan, Arianis; Darajat, Adjie Ahmad
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 8, No 3 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i3.49252

Abstract

Tourism business is one of the leading sectors of West Bandung Regency (KBB) which is highly dependent on human movement. Meanwhile, the covid-19 pandemic has fundamentally changed human life by encouraging the emergence of a new paradigm known as the 'new normal'. Therefore, this research aims to analyze the synergy of Penta-helix actors in the sustainability of the KBB tourism business sector in the new normal era. Qualitative methods with case studies were used to provide comprehensive results of the research phenomenon. Furthermore, the process of various information through qualitative narrative and content analysis. The research findings of the government became the central actor. Synergy produces gradual tourism business development, safe tourist destinations, CHSE tourism adaptation movements in the new normal era, vaccine tourism, and utilization of technological innovation through the pedulilindung application. The synergy of Penta-helix elements plays a good role in the sustainability of KBB tourism by providing a positive impact according to different capabilities and authorities.Bisnis pariwisata merupakan salah satu sektor unggulan Kabupaten Bandung Barat (KBB) yang sangat bergantung pada pergerakan manusia. Sementara itu, peristiwa pandemi covid-19 telah mengubah kehidupan manusia secara fundamental dengan mendorong munculnya paradigma baru yang dikenal sebagai 'new normal'. Oleh karena itu, tujuan dari penelitian ini adalah untuk menganalisis sinergitas aktor-aktor Penta-helix dalam keberlanjutan sektor bisnis pariwisata KBB di era new normal. Metode kualitatif dengan studi kasus digunakan untuk memberikan hasil dari fenomena penelitian secara komprehensif. Selanjutnya, proses berbagai informasi melalui analisis naratif dan konten kualitatif. Temuan penelitian pemerintah menjadi aktor sentral. Sinergitas menghasilkan pengembangan bisnis pariwisata secara bertahap, destinasi wisata yang aman, gerakan adaptasi pariwisata CHSE di era new normal, vaccine tourism dan pemanfaatan inovasi teknologi melalui aplikasi pedulilindungi. Sinergitas unsur Penta-helix memegang peranan baik dalam keberlanjutan pariwisata KBB dengan memberikan dampak positif sesuai kapabilitas dan kewenangan yang berbeda-beda. 
Pengembangan Kualitas Pelayanan Jasa Pengiriman Barang pada PT Pos Indonesia (Persero) KCU Bandung Zahra, Alisa; Herawaty, Tetty; MUttaqin, Zaenal
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of service quality in logistics companies relies on policies, strategies, planning, and preparing Standard Operating Procedures. PT Pos Indonesia is currently competing with rival companies. So, companies must provide the best service to provide satisfaction to consumers. This research aims to determine the quality of service at PT Pos Indonesia KCU Bandung. This research uses descriptive qualitative research methods. Data collection in this research carried out observations and interviews. The data analysis used is descriptive, SWOT analysis, IFAS analysis, and EFAS analysis. Based on the research conducted, it can be seen that the quality of service at PT Pos Indonesia KCU Bandung has been carried out well. PT Pos Indonesia has an SOP for sending goods and a system for resolving consumer complaints through the Customer Complaint Handling application. Based on the IFAS and EFAS analysis, it can be seen that PT Pos Indonesia KCU Bandung is in the quadrant I position, which means that the company has great strength to take advantage of existing opportunities.
Analisis Peran Relawan UbahBareng Jabodetabek dalam Implementasi Strategi  Marketing 3P untuk Pemenangan Pilpres 2024 Wahyuni, Dewi Kamalia; Barkah, Cecep Safa’atul; Herawaty, Tetty; Auliana, Lina; Septian, Christin Dwi Putri; Sutrisno, Taufik
Jurnal Studi Ilmu Politik Vol 4 No 1 (2025): Jurnal Studi Ilmu Politik
Publisher : Prodi Ilmu Politik FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/mhzk8553

Abstract

Volunteers has a crucial role in the 2024 presidential election victory of the Anies Baswedan-Muhaimin Iskandar (Anies-Imin) duo. The purpose of the study is to examine how UbahBareng Jabodetabek volunteers supported the Anies-Imin campaign by implementing the 3P political marketing strategy that is push, pull, and pass marketin). The study draws on primary and secondary data sources using qualitative approaches and a descriptive approach. According to the research findings, UbahBareng Jabodetabek uses push marketing by going to residential areas, playing fun soccer, and watching movies together. Social media branding and engaging Anies-Imin-related material are used to execute pull marketing. In the actions and initiatives that are conducted, pass marketing is carried out in cooperation with different partners. The 3P strategy implemented is effective in promoting Anies-Imin and increasing supporter involvement in order to increase the chances of Anies-Imin winning.
Analisis Konten Kampanye Airin Rachmi Diany di Media Sosial Instagram: Studi Kasus Pemilihan Gubernur 2024 Pramonoputri, Alya Hana; Barkah, Cecep Safa’atul; Auliana, Lina; Herawaty, Tetty; Sutrisno, Lucky Taufik; Septian, Christin Dwi Putri
Jurnal Politik dan Pemerintahan Daerah Vol 6, No 2 (2024): Desember
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jppd.v6i2.198

Abstract

Pemilu 2024 menunjukkan transformasi besar dalam cara politisi berkomunikasi dengan pemilih, melalui media sosial khususnya Instagram merupakan platform utama dalam kampanye politik. Artikel ini menganalisis konten kampanye Airin Rachmi Diany di Instagram untuk Pemilihan Gubernur 2024, dengan fokus pada bagaimana elemen-elemen konten seperti citra diri, empati, nilai-nilai, keharmonisan, dan hubungan dengan pemilih digunakan untuk membangun citra dan menarik perhatian audiens. Penelitian ini menggunakan pendekatan kualitatif dan analisis framing untuk menilai postingan Instagram Airin Rachmi Diany dan respons audiens. Temuan menunjukkan bahwa konten yang menonjolkan citra diri dan keharmonisan memperoleh keterlibatan tertinggi, sementara elemen lainnya, seperti empati dan komunikasi nilai, kurang menarik perhatian audiens dalam meningkatkan keterlibatan. Hasil ini menggarisbawahi pentingnya menciptakan konten yang relevan dan emosional dalam kampanye politik di era digital. Artikel ini menyimpulkan bahwa media sosial merupakan alat komunikasi yang dapat membangun hubungan dengan pemilih dan memperkuat citra publik. 
Co-Authors Arianis Chan Barkah, Cecep Safa’atul Barkah, Cecep Syafa’atul Darajat, Adjie Ahmad Faustina, Maria Gabriella Fauzan, Tribowo Rachmat Fildy Eka Wisudastuti, Fildy Eka Herwan Abdul Muhyi Juliani, Kamilia Puteri Lina Auliana Mooduto, Bianti F. F. Muhamad Galih, Saddam Alwan Nurillah Jamil Achmawati Novel Pramonoputri, Alya Hana Pratami Wulan Tresna, Pratami Wulan Raden Marsha Aulia Hakim Rahmah, Saffanati Ratih Purbasari, Ratih Rinaldi, Ricky Septian, Christin Dwi Putri Sukmadewi, Rani Sutrisno, Lucky Taufik Sutrisno, Taufik Syafa'atul Barkah, Cecep Wahyuni, Dewi Kamalia Zaenal Muttaqin Zahra, Alisa