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Pengaruh Kualitas Produk terhadap Kepuasan Konsumen Dua Elang Makmur Sirojudin, Wildan; Muttaqin, Muhammad Zaenal; Tarmizi, Muhammad Mulya
An Nuqud Journal of Islamic Economics Vol 3 No 1 (2024): AN NUQUD
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/annuqud.v3i1.1078

Abstract

The basis for this study arises from the remarkable growth observed in the MSME sector of Indonesia in 2022, amounting to a total of 8.71 million units. Concurrently, the market has become more fiercely competitive. To address this situation, it is essential for MSMEs to develop marketing strategies that align with their specific business circumstances, enabling them to uphold their competitive edge and effectively contend with similar enterprises. The primary objective of this study is to assess the impact of product quality on consumer satisfaction within the Dua Elang Makmur company, utilizing quantitative research methodologies. The research sample consists of 100 consumer participants who have utilized products from Dua Elang Makmur. Data collection involves the distribution of questionnaires and direct interviews with consumers. Data analysis employs validity testing techniques, reliability tests, and chi-square tests to scrutinize the correlation between product quality variables. The research findings on the influence of product quality on consumer satisfaction at Dua Elang Makmur are substantiated by the t-count>t-table value of 235.305>1.66055, indicating statistical significance. With a Chi-square result of 0.001<0.05, it can be inferred that the alternative hypothesis (Ha) is accepted, while the null hypothesis (Ho) is rejected. In essence, this implies a discernible impact of product quality on consumer satisfaction at Dua Elang Makmur
The Community Service on Maintaining Cleanliness in RW 08 Labuhbaru Timur-Pekanbaru, Indonesia Zaini, Abdul Kudus; Muttaqin, Muhammad Zaenal; Kumalasari, Cyintia
Teumulong: Journal of Community Service Vol. 1 No. 1 (2023): October 2023
Publisher : Institute of Education and Social Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62568/jocs.v1i1.2

Abstract

Labuhbaru Timur district has enormous potential to be developed, especially if the government provides some programs that support together with universities and communities. Labuh Baru Timur village has a demographic and topographic location that really supports daily activities and activities, provision of hospitality facilities, public awareness, especially visitors to Labuh Baru Timur village, regarding the importance of maintaining environmental cleanliness is still very lacking because there still people who throw rubbish carelessly, especially plastic waste. former packaging, drainage is congested, and the surrounding roads are damaged, and have holes, caused by vehicles exceeding the capacity of vehicles passing around Jalan Arjuna. The importance of understanding the Tri Hita Karana concept for the community from an early age so that environmental cleanliness can be enjoyed by all communities and public benefits can be achieved through socialization. and social action for environmental cleanliness. The basic essence of environmental management and preservation is the main capital for developing natural resources and human resources so an active role from the community is needed to maintain environmental sustainability.