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All Journal Journal of Humanities and Social Studies MANAJEMEN DEWANTARA Jurnal Ilmiah Wahana Pendidikan International Journal of Multidisciplinary Research and Literature (IJOMRAL) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat International Journal of Economics (IJEC)
Adiwati, Mei Retno
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : Al-Khidmah Jurnal Pengabdian Masyarakat

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Peningkatan Literasi Emas, Kesehatan, dan UMKM melalui Program Gold Market Pegadaian Prasetyo, Syeril Tiffany; Adiwati, Mei Retno
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4220

Abstract

The Gold Market event organized by PT Pegadaian Regional Office XII Surabaya represents a strategic innovation in community empowerment through an integrative approach encompassing gold literacy education, health promotion, and support for local MSMEs. This community service program was conducted as a collaborative effort between financial institutions and local communities to enhance financial awareness and socio-economic well-being. The implementation method involved active participatory observation, MSME assistance, direct public education, free health services, and digital publication of the activities. The outcomes showed that the event effectively increased public understanding of gold investment as a secure and accessible financial instrument. The availability of free health screenings also raised awareness about early detection and healthy lifestyles. Moreover, participating MSMEs in the pop-up market benefited from increased product promotion and revenue. The active involvement of more than 1,000 visitors served as a strong indicator of the program’s success in engaging the public. Overall, this activity reflects a community-based service model that can be replicated in other regions to support sustainable social and economic development.
Co-Authors Ardiansyah, Dhava Candra Ayundha Evanthi Fatwa, Kintan Septarina Ghifarian, Muhammad Sabil Haq, Daffak Amirul Khoiriyah, Saadatul Prasetyo, Syeril Tiffany Prayoga, Dewa Sultony, Yanuar Bhakti