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All Journal JAM : Jurnal Aplikasi Manajemen Pendas : Jurnah Ilmiah Pendidikan Dasar
Anjani, Siti
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Decision Sciences, Operations Research & Management Other

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A MEDIATION ANALYSIS OF COGNITIVE AND AFFECTIVE CUSTOMER TRUST IN CUSTOMER LOYALTY TOWARDS E-MARKETPLACE Hendriana, Evelyn; Anjani, Siti; Dennison, Alexander; Subhan, Zhafira Nur
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.18

Abstract

Studies have shown the importance of customer trust in determining customer loyalty. While the psychological theory states that customer trust has cognitive and affective dimensions, earlier studies tended to look at it aggregately. An evaluation of the customer trust dimensions may provide a deeper understanding of the relative importance of each dimension of customer loyalty. This study looks at the roles of cognitive and affective customer trust in the context of the e-marketplace. As perceived privacy and security are still issues in the e-marketplace of developing countries, this study tries to examine the roles of cognitive and affective trust in mediating the relationships between perceived privacy, perceived security, corporate reputation, and customer loyalty. A close-ended questionnaire survey was distributed to answer the research questions. Data from 426 respondents were analyzed using PLS-SEM. The findings support the hypotheses of the interrelationship between the two dimensions of customer trust. This study also found that cognitive and affective trust mediates the relationships between corporate reputation, perceived security, and customer loyalty. However, we failed to prove the effect of perceived privacy on cognitive and affective trust.
PENGEMBANGAN INSTRUMEN PENILAIAN MATEMATIKA BERBASIS LITERASI NUMERASI DENGAN PENDEKATAN KONTEKSTUAL KELAS III SD NEGERI 7 LANGSA Anjani, Siti; Febri Rafli, Muhammad; Maisarah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Completed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.61665

Abstract

This study was motivated by the limited availability of mathematics assessment instruments capable of measuring students' numeracy literacy skills through contextual problems. The assessment instruments commonly used in mathematics learning tend to emphasize computational skills and conceptual mastery, providing limited opportunities for students to apply mathematical concepts to real-life situations. Therefore, this study aimed to develop a mathematics assessment instrument based on numeracy literacy using a contextual approach for third-grade elementary school students and to determine its validity and practicality. This research employed the Research and Development (R&D) method using the ADDIE model, which consists of five stages: Analyze, Design, Develop, Implement, and Evaluate. The research subjects included expert validators, a third-grade teacher, and nine third-grade students at SD Negeri 7 Langsa. Data were collected through observations, interviews, validation questionnaires, and response questionnaires from teachers and students. The data were analyzed using descriptive quantitative analysis. The findings revealed that the developed assessment instrument obtained a validity score of 78% from the material expert, categorized as valid, 94% from the evaluation expert, categorized as highly valid, and 100% from the language expert, categorized as highly valid. The practicality test showed a score of 97% based on the teacher's assessment and an average score of 96% based on students' responses, both of which were classified as highly practical. These findings indicate that the mathematics assessment instrument based on numeracy literacy with a contextual approach is valid and highly practical, making it appropriate for use as an alternative assessment instrument in mathematics learning for third-grade elementary school students.
Co-Authors Dennison, Alexander Hendriana, Evelyn Maisarah Muhammad Febri Rafli Subhan, Zhafira Nur