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Antecedents to Revenge Tourism with an Expanded Theory of Planned Behavior in Jabodetabek Region Endra Dewi, Yuliana; Sutanto, Tommy Wijaya; Permana, Febry Indra; Hendriana, Evelyn
Journal of Indonesian Tourism and Development Studies Vol. 11 No. 2 (2023)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2023.011.02.02

Revenge tourism is a manifestation of tourist expressions to make up for lost time due to the pandemic. This study aims to explore the factors that encourage someone to engage in revenge tourism by using an expanded Theory of Planned Behavior (TPB). The population in this study were Jabodetabek residents in adulthood who had traveled during the easing of restrictions. Sampling using convenience sampling technique with a total sample of 246 people. This study used a quantitative approach, and data were collected through questionnaires distributed online using Google Forms. The data analysis technique in this study uses Partial Least Square (PLS). PLS is an equation model of Structural Equation Modeling (SEM) with an approach based on variance or component-based structural equation modeling. The results of this study provide insight into the factors that influence a person's intention to engage in revenge tourism and can be used to develop effective policies and marketing strategies in tourism. Keywords: Covid-19, PPKM, perceived risk, planned behavior, revenge tourism, travel stimulus.

Effect of Sustainable Marketing Activities on Customer Loyalty among Young Generations: Case of Fashion Industry in Greater Jakarta-Indonesia Yusuf, Adzraa Shaafia Nur; Ferdy; Hendriana, Evelyn
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1369

This research discusses the importance of sustainable marketing activities for the long-term success of companies. The research highlights the need for a multidimensional and systematic approach to understanding sustainable marketing by including the cultural dimension. Due to the lack of studies looking at the effect of four dimensions of sustainable marketing activities on customer loyalty, this study aims to test the effect of sustainable marketing activities on brand image, customer satisfaction, and customer loyalty. This research focuses on Generation Y and Z consumers in Greater Jakarta who are more concerned about sustainability issues and are aware of global fashion brands that have implemented ESG. Data from 218 samples selected using judgmental sampling were analyzed using PLS-SEM. The findings show that all dimensions of sustainable marketing activities significantly affect brand image, which sequentially influences customer satisfaction and loyalty. This study finds that cultural dimension has the greatest effect on brand image, while social dimension has the lowest effect. The positive brand image is found to increase customer satisfaction and loyalty. These findings confirm the application of signaling theory, and further practical implications are provided based on the findings.

Effect of Sustainable Marketing Activities on Customer Loyalty among Young Generations: Case of Fashion Industry in Greater Jakarta-Indonesia Yusuf, Adzraa Shaafia Nur; Ferdy; Hendriana, Evelyn
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1369

This research discusses the importance of sustainable marketing activities for the long-term success of companies. The research highlights the need for a multidimensional and systematic approach to understanding sustainable marketing by including the cultural dimension. Due to the lack of studies looking at the effect of four dimensions of sustainable marketing activities on customer loyalty, this study aims to test the effect of sustainable marketing activities on brand image, customer satisfaction, and customer loyalty. This research focuses on Generation Y and Z consumers in Greater Jakarta who are more concerned about sustainability issues and are aware of global fashion brands that have implemented ESG. Data from 218 samples selected using judgmental sampling were analyzed using PLS-SEM. The findings show that all dimensions of sustainable marketing activities significantly affect brand image, which sequentially influences customer satisfaction and loyalty. This study finds that cultural dimension has the greatest effect on brand image, while social dimension has the lowest effect. The positive brand image is found to increase customer satisfaction and loyalty. These findings confirm the application of signaling theory, and further practical implications are provided based on the findings.

Role of Product Quality, Need for Variety, Customer Satisfaction, and Switching Cost on Switching Behavior on Male Skincare Product segoro, suluk waseso; Haryanto, Yudie; pramana, gilang widya; Hendriana, Evelyn
The International Journal of Accounting and Business Society Vol. 32 No. 1 (2024): The International Journal of Accounting and Business Society (April 2024 - Aug
Publisher : Accounting Department,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ijabs.2024.32.1.825

Purpose — This study examines and analyses the influence of product quality, need for variety, customer satisfaction, and switching costs on customer switching intention in the men's skincare industry. Design/methodology/approach—Descriptive associative research was utilized to test the hypotheses. Data were collected via an online survey, where samples were chosen using a purposive technique involving male skin care and grooming product customers in various major cities in Indonesia. A valid 418 responses were analyzed using PLS-SEM. Findings — This study validated the significant effect of the need for variety, product quality, and customer satisfaction on customers switching intention. However, switching costs failed to moderate the relationship between customer satisfaction and switching intention. Practical implications—Producers of men’s skincare products must satisfy their target customers by offering more product variety, ensuring their products meet customers’ requirements, and maintaining their product quality. They must also keep innovating to produce new products, as customers tend to switch to other brands offering a new variety of products. Originality/value — It is one of a few studies focusing on the purchasing behaviour of men, particularly in emerging economies, despite the growing concerns of men about their appearance. Paper type — Research Paper

Drivers of Young Consumers’ Willingness to Reduce Food Waste and Buy Intelligent Packaging Suwandi, Hendy; Bakrie, Nyiayu Rania Zalfaa; Vianney, Aurelia; Hendriana, Evelyn
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i2.005

Objectives: As food waste harms the sustainable environment and the economy, some innovations have been made to reduce this issue, such as intelligent packaging. However, the factors leading to consumer behavior to reduce food waste and buy intelligent packaging, particularly in developing countries are still untapped.Methodology: This study aims to examine the relationship between green perceived value, intention to reduce food waste, and willingness to purchase intelligent packaging. Data from 230 Indonesian young consumers were analyzed using PLS-SEM.Finding: The results showed that different elements of green perceived value had significant effects on the intention to reduce food waste and willingness to purchase intelligent packaging. Unlike the predicted relationship, the intention to reduce food waste was not significant enough to lead consumers to purchase intelligent packaging.Conclusion: The presented study gives insights to businesspeople on which green perceived values are important for reducing food waste and encouraging consumers to buy intelligent packaging.

A MEDIATION ANALYSIS OF COGNITIVE AND AFFECTIVE CUSTOMER TRUST IN CUSTOMER LOYALTY TOWARDS E-MARKETPLACE Hendriana, Evelyn; Anjani, Siti; Dennison, Alexander; Subhan, Zhafira Nur
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.18

Studies have shown the importance of customer trust in determining customer loyalty. While the psychological theory states that customer trust has cognitive and affective dimensions, earlier studies tended to look at it aggregately. An evaluation of the customer trust dimensions may provide a deeper understanding of the relative importance of each dimension of customer loyalty. This study looks at the roles of cognitive and affective customer trust in the context of the e-marketplace. As perceived privacy and security are still issues in the e-marketplace of developing countries, this study tries to examine the roles of cognitive and affective trust in mediating the relationships between perceived privacy, perceived security, corporate reputation, and customer loyalty. A close-ended questionnaire survey was distributed to answer the research questions. Data from 426 respondents were analyzed using PLS-SEM. The findings support the hypotheses of the interrelationship between the two dimensions of customer trust. This study also found that cognitive and affective trust mediates the relationships between corporate reputation, perceived security, and customer loyalty. However, we failed to prove the effect of perceived privacy on cognitive and affective trust.

INFORMATION INTEGRITY AND ELECTORAL CHOICES: UNDERSTANDING THE DYNAMIC OF NEWS, POLITICAL BRANDING, AND VOTING INTENTION Ekaputri, Anastasia Arini; Roesli, Aldo Biondy; Maridjan, R Venesia Putri; Hendriana, Evelyn
Jurnal Manajemen Pemasaran Vol. 19 No. 1 (2025): APRIL 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.19.1.1-13

This study explores the relationship between news truthfulness, news credibility, source credibility, political brand trust, political brand image, and voting intention. The objective of this study is to understand how those factors collectively influence voters' perception and behavior. Using a quantitative approach, the data was collected through online surveys of 250 eligible voters in Indonesia, analyzed using Structural Equation Modeling (SEM). The results indicate that news truthfulness significantly increases both political brand trust and image. Meanwhile, source credibility positively influences trust, but does not notably affect brand image. Interestingly, news credibility increases political brand image without directly affecting trust. Furthermore, political brand image plays an important role in shaping voting intention, whereas political brand trust does not show a direct effect. By integrating those dimensions of political branding into one model, this study fills the gap in existing research and provides insights into the dynamics of voter behavior. This study suggests that political entities prioritize maintaining news truthfulness and the improvement of source credibility to build trust and create a positive brand image. Additionally political campaigns should adapt their communication strategies so that it is in line with the voter’s expectation in this complex media landscape for effective engagement and influence on electoral outcomes.

Effect of Social Media Marketing on Visit Intention and Willingness to Pay Premium Price for Ecotourism Sadu, I Gede Darma; Tan, Kevin Reagan; Setiawan, Nadya Permata; Hendriana, Evelyn
Journal of Management Economic and Financial Vol. 2 No. 4 (2024): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v2i4.45

Demand for ecotourism is increasing due to higher awareness of environmental damage and the hype in social media. To minimize over-tourism, the government is considering charging higher prices for ecotourism destinations that may cause a decline in the number of visitors. While the Theory of Planned Behavior (TPB) has been frequently used to explain tourists’ visit intention, it has not integrated the perceived social media marketing as the determinant of its antecedents and looked at the subsequent impact of visit intention, such as willingness to pay premium price. This study aims to examine the effect of perceived social media marketing on visit intention and willingness to pay premium price by using TPB as its theoretical basis and Komodo National Park as a study context. Data from 265 millennial and Generation Z tourists were tested using PLS-SEM that showed significant effects of perceived social media marketing on attitude toward the destination, subjective norms, and destination image, which together with perceived behavioral control subsequently affected visit intention. Finally, visit intention stimulates tourists’ willingness to pay a premium price to visit the destination.

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