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All Journal Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY
Maulida Sari, Cut Devi
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Sosialisasi Digital Marketing pada Usaha Mikro Kecil Menengah (UMKM) Maulida Sari, Cut Devi; Setiyana, Rusma
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 2, No 1 (2020): Januari-Juni
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v2i1.2050

Abstract

Salah satu bidang usaha yang tetap konsisten dan berkembang dalam perekonomian nasional salah satunya adalah Usaha Mikro, Kecil, dan Menengah (UMKM). Dengan maraknya pertumbuhan usaha saat ini persaingan pasarpun semakin ketat. Sehingga keadaan ini memaksa para pelaku usaha dalam mengoptimalkan produktivitas dan strategi pemasaran. Teknologi informasi saat ini merupakan salah satu potensi yang tentu saja dapat dimanfaatkan oleh UMKM untuk dapat meningkatkan produktivitas pemasaran usahanya. Digital marketing merupakan salah satu teknologi informasi yang saat ini berkembang pesat, yaitu dengan memanfaatkan media sosial yang dianggap sangat berpotensi dalam mendorong kinerja sebuah bisnis. Kegiatan sosialisasi ini diikuti oleh 21 (Duapuluh Satu) orang para pelaku UMKM yang berada di Kecamatan Arongan Lambalek, Meulaboh. Para peserta sosialisasi sangat antusias dengan materi dan pemaparan yang disampaikan. Kondisi ini diharapkan dapat memotivasi para pelaku UMKM mempraktekkan ilmu yang didapat, sehingga usahanya semakin berkembang dan dapat bersaing pada pasar yang lebih luas. Keywords: UMKM; sosial media; digital marketing; e-commerce
Pendampingan Metode Pembalajaran Kewirausahaan Dengan Sistem Bisnis Model Canvas Pada SMAIT Ruhul Islam Simeulue Damrus, Damrus; Maulida Sari, Cut Devi; Zhafira, Nabila Hilmy; Chairiyaton, Chairiyaton; Manan, Afni Abdul
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 2 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v3i2.7856

Abstract

The rapid development of information technology raises demands on various fields, including entrepreneurship. This demand is especially addressed to the younger generation or novice businessmen who are the initial target. It is hoped that with the emergence of various demands and activities that support business development for beginners, it can reduce the unemployment rate. The importance of changing mindsets and providing the right strategy for novice business people is important to do. One effort that can be done is to increase understanding and mastery of advances in information technology, especially to face global competition. Therefore it is important to carry out various trainings and activities that can support creativity as well as new and unique ideas for these novice businessmen, which are currently mostly carried out by students. The training conducted at SMAIT Ruhul Islam was carried out in order to build an entrepreneurial spirit for students at a young age and to have interest and basic knowledge about entrepreneurial planning using the business model canvas. SMAIT Ruhul Islam Simeulue students can practice making a business model canvas and can apply various approaches to the business model canvas for the progress of their respective businesses.
Co-Authors Chairiyaton, Chairiyaton Damrus, Damrus Manan, Afni Abdul Rusma Setiyana Zhafira, Nabila Hilmy