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All Journal YUME : Journal of Management Jurnal Administrasi dan Manajemen
Lim, Desmond
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Study of MSMEs Performance: Factors Affecting MSMEs Performance through Marketing Adoption with Social Media Lim, Desmond; Kesumahati, Erilia
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 1 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i1.2618

Abstract

Technology has been growing rapidly recently. The close relationship and dependence between humans and social media, becomes an opportunity for companies to market their products through social media. This article discusses some of the things that influence companies to adopt social media as a company marketing tool. Some of these variables include the context of technology, organization, environment, perceived usefulness and perceived ease of use of social media, and attitudes towards technology and the ability to control technology. This study targets MSME players who sell imported products in the Riau Islands Province. The analysis was carried out by testing data from 200 respondents collected responses through Google Forms and data tested with the SEM-PLS model through the help of the SmartPLS application. It is known that the variables of technological context and environmental context have a significant positive relationship to the adoption of social media as a marketing tool. The environmental context also has a positive significant influence on the increasing performance of companies that use social media in marketing. Meanwhile, the adoption of social media in marketing is known to have a significant positive effect on improving company performance.
Pengaruh Suku Bunga, Inflasi dan Pandemi Covid-19 terhadap NPL pada Bank Perkreditan Rakyat di Kota Batam Hesniati1, Hesniati; Lim, Desmond; Rinika, Desy; Soecipto, Soecipto; Evajelista, Verlyn
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1695

Abstract

Wabah COVID-19 telah menjadi bumerang bagi dunia, dan dengan cepat mengganggu aktivitas bisnis. Hampir semua sektor bisnis terdampak pandemi dan kebanyakan sektor usaha hampir mati dan perlu pembenahan untuk berubah. Terutama pada sektor ekonomi yang lebih mengacu pada keuangan, atau lebih dikenal sebagai sektor perbankan, merupakan salah satu sektor yang terdampak. Dalam penelitian ini akan diketahui Inflasi dan tingkat suku bunga telah mempengaruhi NPL BPR sejak pandemi COVID-19 dimulai. ROA digunakan untuk mengukur efektivitas perusahaan dalam memperoleh keuntungan dengan memanfaatkan aset yang diisi. Dengan kata lain, rasio ini digunakan untuk mengukur kemampuan manajemen dalam memperoleh laba secara keseluruhan. Penelitian ini membahas tentang pengaruh suku bunga, inflasi, ROA dan pandemi Covid-19 terhadap Non-Performing Loan (NPL) dengan 28 BPR konvensional yang berada di kota Batam sebagai sampel penelitian. Penelitian dilakukan dengan bantuan aplikasi Eviews sebagai media pengujian.Kata Kunci: NPL, Inflasi, Suku Bunga, ROA dan Pandemi Covid-19
Co-Authors Erilia Kesumahati Evajelista, Verlyn Hesniati1, Hesniati Rinika, Desy Soecipto, Soecipto