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All Journal YUME : Journal of Management Conference on Business, Social Sciences and Technology (CoNeScINTech)
Leon, Winson
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Effect Of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust On Seafood Purchase Decision In Batam Mediation By Product Quality Hasan, Golan; Leon, Winson
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol. 2 No. 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Batam City is a zone of territory that is surrounded by the ocean so it is called an archipelago. And also surrounded by Singapore and Malaysia. Making the city of Batam a strategic position. And because Batam city is an archipelago, Making Batam City rich in culinary tourism especially on seafood. Batam City is also known as paradise for seafood lovers because Batam City has a very large and rich supply of seafood. Seafood is a food that produces a source of animal protein and omega 3 which is beneficial for our health. Therefore, culinary tourism especially seafood restaurants is a promising business in Batam City. Seeing the prospect and high demand for seafood, The seafood restaurant business is also growing and increase in Batam City. This research aims to analyze the effect of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust, on Purchase Decision with mediation of Product Quality in Batam City. This research was conducted by distributing questionnaires by google form and the total of the samples used in this study were 400 respondents. This study was analyzed using smart PLS version 3.
Analisis Pengaruh Service quality, Price dan Brand Image terhadap Loyalitas Pelanggan pada Amati Coffee shop di kota Batam Purwianti, Lily; Novita, Novita; Elviana, Elviana; Leon, Winson
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1742

Abstract

AbstrakDalam beberapa tahun terakhir, Jumlah coffee shop yang ada di Indonesia meningkat hampir tiga kali lipat dibandingkan pada tahun 2016. Sehingga hal ini mengakibatkan persaingan coffee shop yang sangat ketat. Dalam laporan ini kelompok penulis ingin meneliti tentang faktor-faktor yang mempengaruhi tentang loyalitas pelanggan diAmati coffee shop. Variabel yang digunakan dalam penelitian ini yakni Service Quality, Price, dan Brand Image sebagai variabel independen, dan Customer Loyalty sebagai variabel dependen. Penelitian ini menggunakan metode penyebaran kuesioner melalui google form sebanyak 360 responden. Peneliti menyebarkan kuesioner kepada masyarakat yang berdomisili di Kota Batam yang pernah mengunjungi dan membeli makanan atau minuman dari Amati coffee shop. Penelitian ini dianalisis menggunakan software SPSS Statistic versi 26. Hasil penelitian ini menunjukan bahwa Service Quality, Brand Image memiliki hubungan positif signifikan terhadap Customer Loyalty. Sedangkan Price tidak signifikan terhadap Customer Loyalty.Kata Kunci: Price, Service quality, Brand image, Customer loyalty, Coffee shop
Effect Of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust On Seafood Purchase Decision In Batam Mediation By Product Quality Hasan, Golan; Leon, Winson
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol. 2 No. 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Batam City is a zone of territory that is surrounded by the ocean so it is called an archipelago. And also surrounded by Singapore and Malaysia. Making the city of Batam a strategic position. And because Batam city is an archipelago, Making Batam City rich in culinary tourism especially on seafood. Batam City is also known as paradise for seafood lovers because Batam City has a very large and rich supply of seafood. Seafood is a food that produces a source of animal protein and omega 3 which is beneficial for our health. Therefore, culinary tourism especially seafood restaurants is a promising business in Batam City. Seeing the prospect and high demand for seafood, The seafood restaurant business is also growing and increase in Batam City. This research aims to analyze the effect of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust, on Purchase Decision with mediation of Product Quality in Batam City. This research was conducted by distributing questionnaires by google form and the total of the samples used in this study were 400 respondents. This study was analyzed using smart PLS version 3.
Co-Authors Elviana Elviana, Elviana Golan Hasan, Golan Lily Purwianti Novita Novita