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IDENTIFYING AND MEASURING THE WEIGHTS OF HALAL COMPLIANCE RATING (HCR) COMPONENTS OF BEST HALAL PRACTICES BY APPLYING AHP METHOD Azam, Md Siddique E; Abdullah, Moha Asri; Ahmad, Anis Najiha
IJIBE (International Journal of Islamic Business Ethics) Vol 6, No 2 (2021): September 2021
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.6.2.104-118

Abstract

The halal industry in restaurant chain is lacking a rating system that would help the consumers to choose their preferences and enhance the halal integrity. In this regard, as a first step to develop a halal compliance rating (HCR) tool, the objective of this research is to identify and select the components of best halal practices for restaurants. This was achieved by reviewing existing relevant rating systems, standards, and research papers. The selected ten components were weighed by applying Analytic Hierarchy Process (AHP) method of decision making through the participation of 15 experts where the maximum priority was given to ‘Hygiene and Food Safety (HFS)’ component with a weightage of 22.3%. The least priority was given to ‘Branding, Packaging, and Labelling (BPL)’ with a weightage of 4.4%. The consistency ratio was checked as 0.015. Additionally, the study investigates the auditable and measurable areas of the selected ten HCR components.
Factors influencing muslims’ purchase intention of halal-certified over-the-counter (OTC) medicines in Bekasi, Indonesia Fatmi, Fitry Oktavia; Ahmad, Anis Najiha; Muflih, Betania Kartika
Journal of Halal Product and Research (JHPR) Vol. 7 No. 1 (2024): Driving Global Halal Value Chain, What Should We Do?
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jhpr.vol.7-issue.1.1-15

Abstract

Self-medication in Indonesia has recently increased; consumers can easily purchase non-prescription medicines, many people use over-the-counter (OTC) medicines as an alternative for self-medication. In this study, the researchers have chosen to address the gap in the literature pertaining to purchase intention on halal pharmaceuticals, whereas, the focus is on purchase intention of halal certified OTC medicines. This study was conducted in Bekasi, Indonesia. 325 Muslim consumers in Bekasi, Indonesia, participated in this study. The information was gathered using questionnaires with convenient sampling techniques. Through utilizing the theory of consumption value, which consists of the factors of functional value (price), functional value (quality), social value (pharmacist advice), emotional value (halal logo), conditional value, and epistemic value of respondents' intentions to purchase halal-certified OTC medicines. The findings of this study, three factors: functional value (quality), emotional value, and epistemic value, have a significant relationship with the purchase intention of halal-certified OTC medicines in Bekasi, Indonesia.