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All Journal Gorontalo Development Review
Nathasya, Sri
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Economics, Econometrics & Finance

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The Role of Internal and External Factors on the Success of Surabaya City MSMEs Gunawan, Florencia; Nathasya, Sri
Gorontalo Development Review Volume 7 Nomor 2 Oktober 2024
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v0i0.3510

Abstract

This study aims to find out the influence of external factors and internal factors on the success of MSMEs in Surabaya City. The sampling technique uses purposive sampling. The respondents of the study were 70 MSMEs in Surabaya. Data collection techniques use questionnaires that are shared via google form or QR code scan. The analysis tool uses multiple linear regression with the help of SPSS to process the data. The results of the study found that external factors and internal factors have a positive and significant influence on the success of MSMEs in Surabaya City.
QRIS use Preference by MSME Consumers Maysha, Maysha; Nathasya, Sri
Gorontalo Development Review Volume 7 Nomor 1 April 2024
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v0i0.3075

Abstract

This study aims to examine customer preferences or interests in adopting QRIS (Quick Response QR code Indonesian Standard), which is evaluated based on perceived risk, usefulness, and usefulness, as well as perceived simplicity of use and trust. 277 people responded to the questionnaire that was used to collect the data. We used binary logistic regression analysis to process the data. The study's findings suggest that consumer preferences for adopting QRIS as a method of payment transactions for MSMEs in the city of Surabaya are influenced by views of perceived ease of use, trust, perceived utility, and risk.
Co-Authors Gunawan, Florencia Maysha, Maysha