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All Journal Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE Jurnal Ilmiah Pariwisata
Bagaihing, Martarida
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Arts Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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TOURIST PERCEPTION OF THE AIDA MODELS IMPLEMENTATION IN THE MEDIA OF PROMOTION IN TOURISM ATTRACTION TESBATAN VILLAGE, KUPANG DISTRICT Bagaihing, Martarida
TOURISM: Jurnal Travel, Hospitality, Culture, Destination, and MICE Vol 3 No 2 (2020): Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE
Publisher : Jurusan Pariwisata Politeknik Negeri Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32511/tourism.v3i2.728

Abstract

The Kupang Regency Government continues to make various efforts to increase tourism in its area. One of these efforts is providing information through media of promotion to attract tourists to visit Tesbatan Village. In this effort, it is necessary to identify tourists' perceptions of the AIDA (attention, Interst, Desire, Action) Model in the media of promotion of tourist attraction in Tesbatan Village, Kupang Regency, East Nusa Tenggara. This research is a type of qualitative research using descriptive analysis with the assessment categorization method based on the level of achievement of the respondents. Data collection using a questionnaire based on a Likert scale. The results showed that the perception of visitors about the AIDA Model in the media of promotion for tourist attraction in Tesbatan Village was based on each of the indicators, namely: (1) the element of Attention in the promotional media was categorized as poor with an average percentage of 55%, (2) the element of Interest in the promotional media it is categorized as good enough with an average percentage of 67%, (3) the element of Desire in the promotional media is categorized as good with an average percentage of 70%, (4) the element of Action in the promotional media is categorized as good with an average percentage of 68%.
Efektivitas Media Informasi Dalam Pengembangan Wisata Kuliner di Kota Kupang Bagaihing, Martarida; Conterius, Agustino Lukas Fischer; Engge, Putri D.P.
Jurnal Ilmiah Pariwisata Vol 30 No 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i1.1839

Abstract

The aims of this research is to determine effectiveness of information media effect on interest of visiting ot not and to describe the effort to optimize existing information media to support the development of culinary tourism in Kupang City. The method of this research uses a mixed research method namely explanatory sequential design. This research was conducted at three culinary attraction locations in Kupang City, namely Night Market Kampung Solor, Tedis Beach, and Wisata Kuliner Oepoi. The sample of this research was 100 people using incidental sampling techniques. The results of this study are the effectiveness of information media (X) which consist of meaning information, usefulness information, and information design as its indicators inffluences the interest of visiting (Y) which is consists of searching for information, recommend, and action as its indicators. Variable x has a 73% influence on tourists' interest to visit. The potential tourism components that can be developed in Tirosa Park are nature tourism, culture (varable Y). Ooptimizing information media that has been carried out by business actors and the government in developing culinary tourism, namely by increasing the information media used, such as through the social media Instagram and using online food delivery applications. Keywords: efektivitas, media informasi, wisata kuliner
Co-Authors Conterius, Agustino Lukas Fischer Engge, Putri D.P.