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All Journal Dinasti International Journal of Digital Business Management
Mochamad Mukti Ali
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Decision Sciences, Operations Research & Management

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INFLUENCE OF SERVICE QUALITY AND SCHOOL IMAGE ON SATISFACTION AND ITS IMPLICATIONS TOWARDS LOYALTY OF STUDENTS SMK PGRI 35 JAKARTA Rusdi, Muhamad; Mochamad Mukti Ali
Dinasti International Journal of Digital Business Management Vol. 2 No. 1 (2020): Dinasti International Journal of Digital Business Management (December 2020 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i1.641

Abstract

The purpose of this study was to determine the effect of service quality, school image on the satisfaction and loyalty of students of SMK PGRI 35 Jakarta. The population used in this study were students of SMK PGRI 35 Jakarta with a total sample of 160 respondents. Data were collected through a questionnaire using a Likert scale. The data analysis of this research used SEM with Lisrel. The research results show that service quality and school image have a positive and significant effect on satisfaction and loyalty, and satisfaction has a positive and significant effect on loyalty. In addition, the results of this research indicate that without going through the intervening variables, it will directly have a higher effect value than indirectly.
Co-Authors Muhamad Rusdi