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All Journal Journal of Digital Education, Communication, and Arts (DECA) Jurnal Visi Komunikasi
Hamid, Joni Arman
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PRODUKSI, PEMASARAN, DAN PENGELOLAAN SDM NET.TV DALAM MENGHADAPI PERSAINGAN INDUSTRI TELEVISI Hamid, Joni Arman
JOURNAL OF DIGITAL EDUCATION, COMMUNICATION, AND ARTS (DECA) Vol 4 No 01 (2021): Journal of Digital Education, Communication, and Arts (DECA)-March 2021
Publisher : Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/deca.v4i01.2800

Abstract

Competition in the television industry in Indonesia is experiencing rapid development, especially now that the era of media convergence is expanding. NET TV as one of the national private companies is present with strategies, marketing, and Human Resources (HR) development by combining conventional methods with new ways. The writing of this paper is on program development concepts which include: pre-production, production, and evaluation. For marketing strategy, NET.TV reduces to Kotler and Keller who see marketing strategies starting from the target audience, consumer classification, and target market determination. This journal writing uses a qualitative approach, with a constructivist paradigm, and uses the case study method. The data was obtained through literature review, observation, and in-depth interviews with editors, HRD, Marketing, and NET.TV Head of Production. The results showed that NET.TV followed production procedures by relying on the creativity of human resources without deviating from the technical rules of production. Likewise, related to marketing, they utilize social media with human resource creativity.
Gaya Komunikasi Sutradara dalam Mengarahkan Pemain dalam Film Turah Arman, Joni; Aunul, Sofia; Gusmanti, Reza; Karisma, Ika
Jurnal Visi Komunikasi Vol 23, No 01 (2024): MEI 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v23i01.20081

Abstract

The director's communication style is an important element in the process of directing players according to the script and storyline of a film. This paper aims to describe the director's communication style in the pre-production and production stages. This paper uses a descriptive qualitative approach with data collection techniques by interviewing the director and Turah's cast. The results of the study found that the director of the Turah film, Wicaksono Wisnu Legowo, used a communication style that dynamic which means that at each stage of film production, the director uses a different style. In the pre-production stage the director uses a reciprocal communication style in the preparatory sessions with the actors and a freelance communication style in the rehearsal sessions while in the production stage of the mise en scene sessions and directing the actors, the director uses a structured communication style and a dynamic communication style in the pre-take preparation sessions.
Co-Authors Aunul, Sofia Gusmanti, Reza Karisma, Ika