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All Journal Journal of Digital Education, Communication, and Arts (DECA)
Hamid, Joni Arman
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Arts Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PRODUKSI, PEMASARAN, DAN PENGELOLAAN SDM NET.TV DALAM MENGHADAPI PERSAINGAN INDUSTRI TELEVISI Hamid, Joni Arman
JOURNAL OF DIGITAL EDUCATION, COMMUNICATION, AND ARTS (DECA) Vol 4 No 01 (2021): Journal of Digital Education, Communication, and Arts (DECA)-March 2021
Publisher : Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/deca.v4i01.2800

Abstract

Competition in the television industry in Indonesia is experiencing rapid development, especially now that the era of media convergence is expanding. NET TV as one of the national private companies is present with strategies, marketing, and Human Resources (HR) development by combining conventional methods with new ways. The writing of this paper is on program development concepts which include: pre-production, production, and evaluation. For marketing strategy, NET.TV reduces to Kotler and Keller who see marketing strategies starting from the target audience, consumer classification, and target market determination. This journal writing uses a qualitative approach, with a constructivist paradigm, and uses the case study method. The data was obtained through literature review, observation, and in-depth interviews with editors, HRD, Marketing, and NET.TV Head of Production. The results showed that NET.TV followed production procedures by relying on the creativity of human resources without deviating from the technical rules of production. Likewise, related to marketing, they utilize social media with human resource creativity.
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