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All Journal Medula Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Pratama, Redi Bintang
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Economics, Econometrics & Finance Education Medicine & Pharmacology Neuroscience Public Health

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Low Back Pain Pada Petani Karet: Sebuah Tinjauan Pustaka Pratama, Redi Bintang; Utomo, Muhammad Aditya; Utama, Winda Trijayanthi
Medula Vol 16 No 3 (2026): Medula
Publisher : CV. Jasa Sukses Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53089/medula.v16i3.1818

Abstract

 Low Back Pain (LBP) is one of the most common musculoskeletal disorders experienced by agricultural workers, including rubber farmers, due to heavy physical demands, repetitive activities, and non-ergonomic work postures. The high prevalence of LBP among rubber farmers has the potential to reduce work productivity, increase the risk of disability, and negatively impact quality of life. This study aims to review the literature related to the incidence, prevalence, risk factors, and prevention and management efforts for Low Back Pain in rubber farmers. The method used is a literature review by searching for scientific articles through the Google Scholar, PubMed, ScienceDirect, and Garuda databases. The articles included were original studies in Indonesian and English published in the last ten years and discussed LBP in rubber farmers or agricultural workers with similar work characteristics. The results of the study showed that the prevalence of LBP among rubber farmers was relatively high, ranging from 33% to more than 70%. The main risk factors include heavy workloads, non-ergonomic work postures, repetitive work activities, prolonged standing or bending, and working without ergonomic training. Individual factors such as age, length of service, body mass index, and smoking habits also contribute to an increased risk of LBP. Recommended LBP prevention and management efforts include applying ergonomic principles at work, regulating work and rest times, occupational health education, stretching and back muscle strengthening exercises, and controlling individual risk factors. The conclusion of this literature review indicates that LBP among rubber farmers is a multifactorial occupational health problem that requires ergonomic interventions and continuous occupational health promotion.
Rekonstruksi Strategi Pemasaran di Era Digital: Kajian Pustaka terhadap Pendekatan Berbasis Nilai dalam Manajemen Pemasaran Modern Berliana, Aulia; Prananda, A. Rialdi; Pratama, Redi Bintang
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/03sggv95

Abstract

Transformasi digital yang berlangsung secara akseleratif telah mendorong kebutuhan mendesak akan rekonstruksi strategi pemasaran yang tidak hanya berbasis teknologi, tetapi juga berakar pada orientasi nilai yang bermakna. Penelitian ini bertujuan menganalisis rekonstruksi strategi pemasaran di era digital melalui pendekatan berbasis nilai, mengidentifikasi faktor-faktor determinan efektivitasnya, serta membangun kerangka konseptual integratif sebagai kontribusi teoritis bagi manajemen pemasaran modern. Metode yang digunakan adalah pendekatan kualitatif dengan library research melalui sumber-sumber yang diperoleh dari Google Scholar. Hasil kajian menunjukkan bahwa rekonstruksi strategi pemasaran digital berbasis nilai ditopang oleh delapan faktor kunci, meliputi konsistensi konten digital, literasi dan kompetensi sumber daya manusia, pemilihan platform yang tepat, integrasi teknologi dengan nilai, personal branding autentik, orientasi nilai spiritual dan etis, dimensi relasional pelanggan, serta kualitas layanan berbasis nilai. Berdasarkan sintesis tersebut, penelitian ini merumuskan Digital Value-Based Marketing Framework (DVBMF) sebagai model konseptual integratif yang memposisikan kapabilitas digital dan orientasi nilai sebagai dua pilar utama yang saling menguatkan. Kerangka ini bersifat lintas sektoral dan relevan diterapkan pada berbagai konteks organisasi, baik komersial maupun sosial. Penelitian ini berkontribusi memperkaya teori manajemen pemasaran modern dengan menawarkan perspektif baru yang mengintegrasikan dimensi digitalisasi dan nilai secara holistik dan sistematis.
Co-Authors Berliana, Aulia Prananda, A. Rialdi Utomo, Muhammad Aditya Winda Trijayanthi Utama, Winda Trijayanthi