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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Open Access Indonesia Journal of Social Sciences Open Access Indonesia Journal of Social Sciences
Andini Nurwulandari
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa) Sugiono, Edi; Andini Nurwulandari; Christiani Junita
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 3 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i1.41

Abstract

The research objective is to determine the effect of: marketing mix variables (product, price, location and promotion) on purchasing decision variables, marketing mix variables on customer satisfaction variables, purchasing decision variables on customer satisfaction variables at Royal Garden Residence Bali housing with purchase decisions as a mediating variable. This research was conducted in the city of Bali, with the object of research being the residential consumers of Royal Garden Residence Bali as the population in this study, with a sample size of 150 respondents and using random sampling techniques. The data collection method is in the form of an online questionnaire via google form and whatsaap due to the situation in Indonesia which is currently being hit by the Covid-19 pandemic. The results of this study indicate that respondents have a good perception of the variable marketing mix, purchase decisions and post-purchase satisfaction Royal Garden Residence Bali. This is because the average value for all research variables is greater than 4 on the Likert scale. The results showed that the marketing mix variable both simultaneously and partially had a positive and significant effect on housing purchase decisions and the marketing mix variable had a positive and significant effect both simultaneously and partially on consumer satisfaction after purchasing Royal Garden Residence Bali housing, and purchasing decisions had a positive and significant effect. significant on consumer satisfaction after purchasing the Royal Garden Residence Bali housing. Then the research also proves that there is an indirect influence of the marketing mix variable on consumer satisfaction after purchasing the Royal Garden Residence Bali housing through the purchase decision. Promotion is the most dominant variable in increasing consumer purchasing decisions for Royal Garden Residence Bali housing.
The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa) Sugiono, Edi; Andini Nurwulandari; Christiani Junita
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 3 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (781.473 KB) | DOI: 10.37275/oaijss.v4i1.41

Abstract

The research objective is to determine the effect of: marketing mix variables (product, price, location and promotion) on purchasing decision variables, marketing mix variables on customer satisfaction variables, purchasing decision variables on customer satisfaction variables at Royal Garden Residence Bali housing with purchase decisions as a mediating variable. This research was conducted in the city of Bali, with the object of research being the residential consumers of Royal Garden Residence Bali as the population in this study, with a sample size of 150 respondents and using random sampling techniques. The data collection method is in the form of an online questionnaire via google form and whatsaap due to the situation in Indonesia which is currently being hit by the Covid-19 pandemic. The results of this study indicate that respondents have a good perception of the variable marketing mix, purchase decisions and post-purchase satisfaction Royal Garden Residence Bali. This is because the average value for all research variables is greater than 4 on the Likert scale. The results showed that the marketing mix variable both simultaneously and partially had a positive and significant effect on housing purchase decisions and the marketing mix variable had a positive and significant effect both simultaneously and partially on consumer satisfaction after purchasing Royal Garden Residence Bali housing, and purchasing decisions had a positive and significant effect. significant on consumer satisfaction after purchasing the Royal Garden Residence Bali housing. Then the research also proves that there is an indirect influence of the marketing mix variable on consumer satisfaction after purchasing the Royal Garden Residence Bali housing through the purchase decision. Promotion is the most dominant variable in increasing consumer purchasing decisions for Royal Garden Residence Bali housing.
PENGARUH LIKUIDITAS, PROFITABILITAS DAN PERTUMBUHAN PENJUALAN TERHADAP PEMBAGIAN DEVIDEN SERTA DAMPAKNYA PADA RETURN SAHAM PADA PERUSAHAAN DI BURSA EFEK INDONESIA Andini Nurwulandari; Edi Sugiono; Eko Budianto
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 3 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.689 KB) | DOI: 10.32670/fairvalue.v4i3.733

Abstract

This study aims to examine the effect of the Likuiditas, Profitabilitas and sales growthon the company's stock returns mediated by company dividends. The number of samplesused in this study were 10 samples, all of which were companies that distributeddividends during 2016 – 2020.This research is a research with a quantitative approach. Research data is secondarydata obtained from the financial statements of sample companies listed on the IDX. Theresearch data were then analyzed using the Partial Least Square analysis technique withthe help of the Smartpls program.Based on the results of the analysis in this study, the results obtained that: (1) Likuiditashas a positive effect on company dividends; (2) Profitabilitas has a positive effect oncompany dividends; (3) Sales growth has a positive effect on company dividends; (4)Likuiditas has a positive effect on the company's stock return; (5) Profitabilitas has a positive effect on the company's stock returns; (6) Sales growth has a positive effect onthe company's stock return and (7) The company's dividend has a negative effect on thecompany's stock return.
Co-Authors Christiani Junita Eko Budianto Sugiono, Edi