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Strategi peningkatan kinerja perguruan tinggi swasta: peranan budaya inovasi, pembelajaran dan komitmen organisasi Sugiono, Edi
FORUM EKONOMI Vol 21, No 1 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Penelitian ini bertujuan untuk menganalisis pengaruh budaya inovasi, pembelajaran organisasi dan komitmen organisasional terhadap kinerja PTS, serta peran komitmen organisasional sebagai pemediasu hubungan antara budaya inovasi dan pembelajaran organisasi dengan kinerja PTS. Pengumpulan data dilakukan melalui survei dengan sampel yang meliputi Ketua Program Studi PTS yang ada di lingkungan Lembaga Layanan Dikti Wilayah III Jakarta. Adapun metode analisis yang digunakan adalah analisis deskriptif dan Inferensial dengan Structural Equation Model (SEM) pendekatan partial least square (PLS). Hasil penelitian mengungkapkan bahwa budaya inovasi dan pembelajaran organisasi berpengaruh positif dan signifkan terhadap komitmen organisasional. Budaya inovasi, pembelajaran organisasi, dan komitmen organisasional berpengaruh positif dan signifikan terhadap kinerja organisasi. Terakhir komitmen organisasional terbukti dapat memediasi hubungan budaya inovasi dan pembelajaran organisasi terhadap kinerja organisasi. Penelitian ini dapat bermanfaat bagi para pimpinan universitas swasta untuk mengembangkan budaya yang mengadopsi nilai nilai inovasi dan pembelajaran untuk mengoptimalkan strategi peningkatan kinerja institusinya

STRATEGI PENINGKATAN KEUNGGULAN BERSAING IKM: PERAN PEMBELAJARAN ORGANISASI DAN INOVASI Sugiono, Edi; Efendi, Suryono
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

This study aims to analyze the role of organizational learning and innovation in improving the competitive advantage of small and medium enterprises (SMEs) in the Mojokerto area. The study was conducted using primary data obtained from the distribution of questionnaires. In total, there were 100 IKM leaders in Mojokerto who became the respondents in this study. Hypothesis testing is done by using Partial Least Square Structural Equation Modeling (SEM-PLS). The results of the study show that organizational learning and innovation have a positive and significant effect on improving SMEsâ€™ competitive advantage. The results of this study also prove that innovation can mediate the relationship between organizational learning and SMEsâ€™ competitive advantage.

PERAN INOVASI SEBAGAI MEDIASI HUBUNGAN ANTARA MODAL INTELEKTUAL DENGAN KEUNGGULAN BERSAING UKM Sugiono, Edi; Efendi, Suryono; Sumardi, Rebin
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No S1 (2019): Special Issue Tantangan Bisnis di Era Digital
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.095 KB)

The purpose of this paper is to examine the impact of all variable intellectual capital (human capital, structural capital, and relational capital) on the competitive advantage through the mediating innovationsmall and medium enterprises (SMEs) in the Jombang area. Primary data was obtained from the 100 SMEâ€™s leader in Jombang. Hypothesis testing is done by using Partial Least Square Structural Equation Modeling (SEM-PLS). The results of the study show that all variable intellectual capital (human capital, struktural capital, dan relational capital) have a positive and significant effect on improving SMEsâ€™ competitive advantage.significant effect on improving SMEsâ€™ competitive advantage. The results of this study also prove that innovation can mediate the relationship between all variable intellectual capital (human capital, structural capital, and relational capital) and SMEsâ€™ competitive advantage. Keywords: Intellectual capital, innovation, competitive advantage

The Effect of Product Quality, Price and Promotion to Customer Satisfaction and Loyalty in You Coffee and Resto in Jagakarsa Sugiono, Edi; Tia Siti Aisyah
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 1 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i1.38

This study was aimed to analyse the effect of product quality, price, promotion on customer satisfaction and the effect of customer loyalty at You Coffee and Resto Jagakarsa, Jakarta, Indonesia. 125 sample were selected by purposive sampling in You Coffee and Resto. Data were collected by questionnaires and Structural Equation Model (SEM) were applies as an analysis technique. The results analysis showed that product quality, price, promotion have positive and significant effect on the customer satisfaction and customer loyalty.product quality, price and promotion need to be increased in order to improve satisfaction and loyalty Customer.

The Effect of Product, Price and Promotion on Purchase Decision-Mediated by Customer Satisfaction of Oriflame M3 Network Community Sugiono, Edi; Sri Widiastutik
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 2 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i1.39

This study was aimed to analyse the effect of product, price, promotion, customer satisfaction, purchase decision. The study participant was 125 people. data were collected by questionnaires and structural equation model (SEM) were applies as an analysis technique. The results analysis showed that product quality, price, personal selling have positive and significant effect on the customer satisfaction and customer loyalty. The implication is product quality, price, personal selling need to be increased in order to customer satisfaction and customer loyalty.

The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa) Sugiono, Edi; Andini Nurwulandari; Christiani Junita
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 3 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i1.41

The research objective is to determine the effect of: marketing mix variables (product, price, location and promotion) on purchasing decision variables, marketing mix variables on customer satisfaction variables, purchasing decision variables on customer satisfaction variables at Royal Garden Residence Bali housing with purchase decisions as a mediating variable. This research was conducted in the city of Bali, with the object of research being the residential consumers of Royal Garden Residence Bali as the population in this study, with a sample size of 150 respondents and using random sampling techniques. The data collection method is in the form of an online questionnaire via google form and whatsaap due to the situation in Indonesia which is currently being hit by the Covid-19 pandemic. The results of this study indicate that respondents have a good perception of the variable marketing mix, purchase decisions and post-purchase satisfaction Royal Garden Residence Bali. This is because the average value for all research variables is greater than 4 on the Likert scale. The results showed that the marketing mix variable both simultaneously and partially had a positive and significant effect on housing purchase decisions and the marketing mix variable had a positive and significant effect both simultaneously and partially on consumer satisfaction after purchasing Royal Garden Residence Bali housing, and purchasing decisions had a positive and significant effect. significant on consumer satisfaction after purchasing the Royal Garden Residence Bali housing. Then the research also proves that there is an indirect influence of the marketing mix variable on consumer satisfaction after purchasing the Royal Garden Residence Bali housing through the purchase decision. Promotion is the most dominant variable in increasing consumer purchasing decisions for Royal Garden Residence Bali housing.

The Effect of Product Quality, Price and Promotion to Customer Satisfaction and Loyalty in You Coffee and Resto in Jagakarsa Sugiono, Edi; Tia Siti Aisyah
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 1 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

This study was aimed to analyse the effect of product quality, price, promotion on customer satisfaction and the effect of customer loyalty at You Coffee and Resto Jagakarsa, Jakarta, Indonesia. 125 sample were selected by purposive sampling in You Coffee and Resto. Data were collected by questionnaires and Structural Equation Model (SEM) were applies as an analysis technique. The results analysis showed that product quality, price, promotion have positive and significant effect on the customer satisfaction and customer loyalty.product quality, price and promotion need to be increased in order to improve satisfaction and loyalty Customer.

The Effect of Product, Price and Promotion on Purchase Decision-Mediated by Customer Satisfaction of Oriflame M3 Network Community Sugiono, Edi; Sri Widiastutik
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 2 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

This study was aimed to analyse the effect of product, price, promotion, customer satisfaction, purchase decision. The study participant was 125 people. data were collected by questionnaires and structural equation model (SEM) were applies as an analysis technique. The results analysis showed that product quality, price, personal selling have positive and significant effect on the customer satisfaction and customer loyalty. The implication is product quality, price, personal selling need to be increased in order to customer satisfaction and customer loyalty.

The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa) Sugiono, Edi; Andini Nurwulandari; Christiani Junita
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 3 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

The research objective is to determine the effect of: marketing mix variables (product, price, location and promotion) on purchasing decision variables, marketing mix variables on customer satisfaction variables, purchasing decision variables on customer satisfaction variables at Royal Garden Residence Bali housing with purchase decisions as a mediating variable. This research was conducted in the city of Bali, with the object of research being the residential consumers of Royal Garden Residence Bali as the population in this study, with a sample size of 150 respondents and using random sampling techniques. The data collection method is in the form of an online questionnaire via google form and whatsaap due to the situation in Indonesia which is currently being hit by the Covid-19 pandemic. The results of this study indicate that respondents have a good perception of the variable marketing mix, purchase decisions and post-purchase satisfaction Royal Garden Residence Bali. This is because the average value for all research variables is greater than 4 on the Likert scale. The results showed that the marketing mix variable both simultaneously and partially had a positive and significant effect on housing purchase decisions and the marketing mix variable had a positive and significant effect both simultaneously and partially on consumer satisfaction after purchasing Royal Garden Residence Bali housing, and purchasing decisions had a positive and significant effect. significant on consumer satisfaction after purchasing the Royal Garden Residence Bali housing. Then the research also proves that there is an indirect influence of the marketing mix variable on consumer satisfaction after purchasing the Royal Garden Residence Bali housing through the purchase decision. Promotion is the most dominant variable in increasing consumer purchasing decisions for Royal Garden Residence Bali housing.

THE INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE: JOB SATISFACTION AS AN INTERVENING Sugiono, Edi; Ardhiansyah, Rizki Perdana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3264

This study aims to analyze the influence of organizational culture on employee performance through Job Satisfaction on Employees of Digital Agencies. This study used a survey method by distributing questionnaires to the employee's PT X of Digital Agency as the respondents. This study uses Quantitative research methods, the Structural Equation Modeling (SEM) analysis technique with the application of Smart PLS version 3. Samples in this study were 110 respondents. The results showed that Organizational Culture directly had a positive and significant effect on employee performance mediated by job satisfaction. Therefore, job satisfaction is an intervening variable in this study. The variable job satisfaction can strengthen or weaken the relationship between organizational culture and employee performance.

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