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All Journal ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Economics, Bussiness and Management Issues
Saragih, Darwin Raja Unggul
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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EFEKTIVITAS KOMUNIKASI INTERPERSONAL DAN MOTIVASI MELALUI PRINSIP HUMANIS DI ERA DIGITALISASI DALAM MENINGKATKAN KINERJA KARYAWAN Saragih, Darwin Raja Unggul; Alfiansyah, Dandy

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.744 KB) | DOI: 10.31955/mea.v5i2.1710

Abstract

Penelitian ini menggunkan metode kuantitatif. Data penelitian yang digunakan berupa data primer dan sekunder. Populasi dalam penelitian ini merupakan keseluruhan dari objek penelitian yang adalah seluruh karyawan Hotal Gran Alia Jakarta (HGAJ). Jumlah sampel sebagai responden terdiri dari 131 karyawan dan setelah melalui uji validitas dan reabilitas 20 responden dan juga adanya proses outliers, terbuang 1 responden sehingga data sisa adalah 101 responden. Skala yang digunakan dalam penyusunan kuesioner adalah skala Analisis data menggunakan analisis penghitungan Pengukuran Model (Outer Model), Analisis Regresi Berganda, dan Koefisien Korelasi. Dari hasil penelitian, dapat disimpulkan bahwa: 1) Ada pengaruh yang signifikan secara statistik Komunikasi Interpersonal Kinerja Karyawan Hotel GAJ; 2) Komunikasi Interpersonal (KI) berpengaruh terhadap Produktivitas Kerja (PK) pada karyawan di hotel GAJ; 3) Komunikasi Interpersonal (KI) berpengaruh tidak langsung terhadap Produktivitas Kerja (PK) melalui Techo-Human Relation (THR); 4) Motivasi (MI) berpengaruh terhadap Techno-Human Relation (THR) pada karyawan di hotel GAJ; 5) Motivasi (MI) berpengaruh terhadap Produktivitas Kerja (PK); dan 6) Motivasi (MI) berpengaruh tidak langsung terhadap Produktivitas Kerja (PK) melalui Techo-Human Relation (THR).
Pengaruh Kualitas Produk, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Panjaitan , Michael Yustus; Saragih, Darwin Raja Unggul
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1556

Abstract

Penelitian ini bertujuan untuk menganalisis kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan pelanggan. Penelitian ini dilakukan terhadap sejumlah pelanggan Tomoro coffedengan sejumlah 128 pelanggan sebagai responden dan penelitian dilakukan dalam waktu 3 bulan. metode penelitian yang digunakan adalah SPSS versi 25 untuk penelitian kuantitatif. Hasil analisis mengatakan bahwa hipotesis kualitas produk, persepsi harga dan kualitas layanan berpengaruh terhadap kepuasan pelanggan adalah positif dan signifikan baik secara parsial maupun simultan. Ketiga variable tersebut meningkatkan kepuasan konsumen kopi Tomoro secara signifikan. Temuan ini menegaskan pentingnya strategi peningkatan kualitas produk, pertimbangan persepsi harga dan pengelolaan kualitas layanan dalam upaya meningkatkan kepuasan pelanggan di industri makanan dan minuman. Implikasi praktis dari penelitian ini dapat menjadi acuan bagi pelaku usaha dalam merancang strategi pemasaran yang efektif guna meningkatkan daya saing dan loyalitas konsumen dalam kepuasan pembelian di Tomoro coffee.
EFEKTIVITAS KUALITAS LAYANAN DI TENGAH PERSAINGAN ONLINE TRAVEL AGENT MELALUI KEPUASAN PELANGGAN Saragih, Darwin Raja Unggul; Nasruddin, Nasruddin
ANALISIS Vol. 12 No. 1 (2022): ANALISIS VOL. 12 NO. 01 EDISI MARET TAHUN 2022
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v12i1.1717

Abstract

This research aims to determine the effect of service quality on customer satisfaction through the purchasing decision of airlines ticket products at Holiday Indonesia. This research is descriptive quantitative research, with a population of customers who have purchased airplane tickets at Holiday Indonesia at least two times in 2020 as many as 415 customers. The sampling technique in this study used the purposive sampling technique, namely 119 samples that had met the criteria. Data processing uses path analysis as the method used to determine the direct and indirect effects between variables and the Sobel test to determine whether purchasing decisions are capable of being a mediator between the relationship between service quality and customer satisfaction. The results show that service quality has a positive and significant effect on purchasing decisions. Service quality has a positive and significant effect on customer satisfaction and purchasing decisions have a positive and significant impact on customer satisfaction. The relationship between service quality and customer satisfaction can be mediated by purchasing decisions with a Z value (mediation), and concluded that the purchasing decision variable has a significant influence as a mediator between the relationship between service quality and customer satisfaction.
Pengaruh Kualitas Produk, Influencer Marketing dan Fomo terhadap Keputusan Pembelian Madmilk Japanese Bakery Assyifa, Nadira; Saragih, Darwin Raja Unggul
Journal of Economics, Bussiness and Management Issues Vol. 3 No. 1 (2025): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v3i1.897

Abstract

This study aims to analyze the influence of product quality, influencer marketing, and the phenomenon of Fear of Missing Out (FOMO) on purchase decisions among consumers of Madmilk Japanese Bakery in the city of Casablanca. The research employs a quantitative approach with a survey method, involving 122 respondents selected using purposive sampling techniques. Data collection instruments utilized a questionnaire with a five-point Likert scale. Data analysis was conducted through classical assumption tests (normality, heteroscedasticity, autocorrelation, multicollinearity, and linearity) and multiple linear regression analysis to test the research hypotheses. The results indicate that product quality, influencer marketing, and FOMO significantly and positively affect consumer purchase decisions. These findings underscore the importance of strategies to enhance product quality, implement effective influencer marketing, and manage FOMO phenomena to increase purchase decisions in the food and beverage industry. The implications of this study suggest that business practitioners can adopt these findings to develop more effective marketing strategies that enhance consumer appeal and loyalty in today’s digital era.
Co-Authors Alfiansyah, Dandy Assyifa, Nadira Nasruddin Nasruddin Panjaitan , Michael Yustus