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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Law and Economics
SAMOSIR, HENDRIK E.S.
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Role of Impulsive Buying Style and Social Media Influencers in Shaping Generation Z Consumers' Cosmetic Purchase Decisions Samosir, Hendrik E.S.; Damanik, Hanna Meilani; Purba, Martin Luter
Law and Economics Vol. 19 No. 2 (2025): June: Law and Economics
Publisher : Institute for Law and Economics Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of impulsive buying behavior and the role of social media influencers in shaping the consumer behavior of Generation Z within the Indonesian cosmetics industry. The objective of this research is to examine how impulsive behavior and the presence of social media influencers can shape the consumption behavior of cosmetic products. Based on the analysis of market data and consumer behavior, this study found that 49% of FMCG sales on major e-commerce platforms (Shopee, Tokopedia, Blibli) come from beauty products, with an industry growth projection of 4.59% per year until 2028. The research applies logistic regression to assess the likelihood of purchasing decisions. Social media influencers have been proven to be a key factor in increasing product awareness and triggering impulsive purchases through digital promotions and recommendations. The study reveals that Generation Z, as digital natives, are highly responsive to marketing strategies that leverage engaging content and collaborations with influencers. Data shows significant growth in Indonesia’s cosmetics industry, reaching US$8.09 billion in 2023, driven by self-care trends and increased social media usage. These findings provide strategic implications for cosmetic brands in designing effective digital campaigns to reach young consumers. The study concludes that impulsive buying styles and the presence of social media influencers enhance the probability of consumers purchasing products.
SOSIALISASI PENGISIAN SPT TAHUNAN SECARA ONLINE DENGAN MENGGUNAKAN E-FILLING PADA PEGAWAI KESEHATAN RUMAH SAKIT ESTOMIHI MEDAN Samosir, Hendrik E.S.; Purba, Martin Luter; Damanik, Hanna Meilani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.44503

Abstract

Pelaporan Surat Pemberitahuan Tahunan (SPT) melalui sistem e-Filing merupakan upaya pemerintah dalam meningkatkan efisiensi dan transparansi sistem perpajakan. Namun, masih banyak pegawai di sektor kesehatan, termasuk di Rumah Sakit Estomihi Medan, yang mengalami kesulitan dalam memahami dan menggunakan sistem ini secara mandiri. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan pemahaman dan keterampilan pegawai rumah sakit dalam melaporkan SPT tahunan secara online melalui e-Filing, serta meningkatkan kesadaran akan pentingnya kepatuhan pajak. Metode yang digunakan adalah Participatory Action Research (PAR), dengan pendekatan teoritis, praktik langsung, sesi tanya jawab, bimbingan teknis, serta evaluasi dan umpan balik. Kegiatan ini melibatkan 32 peserta dan menunjukkan hasil positif: 84% peserta menyatakan materi mudah dipahami, 87% merasa pelatihan bermanfaat untuk pelaporan pajak, dan 82% merasa puas dengan pelatihan. Namun, beberapa peserta mengusulkan peningkatan pada penjelasan teknis serta waktu bimbingan teknis. Kesimpulan dari kegiatan ini menunjukkan bahwa pelatihan berhasil meningkatkan pemahaman dan keterampilan peserta dalam penggunaan e-Filing, meskipun masih diperlukan pengembangan materi dan pendekatan teknis secara lebih mendalam. Kontribusi kegiatan ini terletak pada peningkatan literasi digital perpajakan, efisiensi pelaporan SPT, dan dorongan terhadap kepatuhan pajak sebagai bentuk dukungan nyata terhadap pembangunan nasional melalui sektor kesehatan.
Co-Authors DAMANIK, HANNA MEILANI Purba, Martin Luter