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All Journal Jurnal Gizi dan Pangan Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Saintech Transfer
Hilman, Adrian
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Agriculture, Biological Sciences & Forestry Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Saintech Transfer

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Online marketing strategy for Sidikalang Arabica Coffee Farmers by using the online marketplace in Desa Parbuluan VI Dairi Hilman, Adrian
Journal of Saintech Transfer Vol. 4 No. 1 (2021): Journal of Saintech Transfer
Publisher : Talenta Publisher Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jst.v4i1.5097

Abstract

Desa Parbuluan VI is one of the villages in Dairi Regency, North Sumatra province, Indonesia. It was located at 1400 meters above sea level. Thus 60% of the people in Desa Parbuluan VI work as farmers, especially arabica coffee. The social engagement activities that have been carried out have focused on increasing the online market's understanding as a promotional tool for small business entrepreneurs and farmers in Desa Parbuluan VI. This activity aims to increase public awareness in using the online market and expand consumer reach to increase farmer products sales. Some of the methods used are by providing independent socialization and training in online market registration and management. The team immediately created a new account for farmers in online markets such as Tokopedia. Other activities include providing modules and sales support facilities such as product branding on the product packaging. This social engagement activity is expected to increase sales transactions and result in high economic turnover in raising the standard of farmers living in Desa Parbuluan VI.
Improvement and Roles of the USU Community Service Team in Educating Halal Certification to the Giat Maju Farmer Group in Parbuluan Village VI Dairi Hilman, Adrian
Journal of Saintech Transfer Vol. 7 No. 1 (2024): Journal of Saintech Transfer
Publisher : Talenta Publisher Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jst.v7i1.11877

Abstract

Currently, the need for halal products has increased rapidly. Halal food has become a profitable business with the largest market share, especially in Indonesia. To improve the quality of the coffee products of the Giat Maju farmer group in Parbuluan VI Dairi Village, the USU community service team is given to educate about halal certification and how to register it. The product certification can expand the market reach of product buyers, and buyers will feel safe and comfortable. Thus, this can increase sales of partner coffee products. Some of the activities carried out by the community service team are identify the problem, socialization and education, document creation and collection, registration and completion of facilities and infrastructure, and assistance for registration of LPPOM MUI halal certification. From the socialization, partners strongly desire to obtain halal product certification by building new production houses, participating in halal certification webinars, and preparing all required documents for registration.
Co-Authors Achmad Sadeli Azhari Banurea, Rahmadhani Elisa Julianti Lukman Hakim Nasution, Delima Lailan Sari Zulkifli Lubis