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SWOT Analysis and Ansoff Matrix in Creative Food Industry Business Development: A Study on Creative Food Business “Komala” Suciati, Tri Ratna; Dodi Kurniawan; M. Dery Iswahyudin
Open Access Indonesia Journal of Social Sciences Vol. 3 No. 2 (2020): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v3i2.30

Abstract

The number of entrepreneurs in the food and beverage industry is spread throughout Indonesia. Komala is a business engaged in the culinary or food and beverage industry headquartered in the city of Tangerang. Komala has a local food concept that is packaged in a modern and practical way. This research is qualitative research by conducting interviews with several resource persons who run competent and sustainable food and beverages business. In this study, interviews were conducted with representatives from several restaurant, namely, GB, DBJ, H, KC, SKS, and RR as benchmarks in the Komala food business. The author prepares a list of questions regarding the information needed to approach the SWOT analysis and Ansoff Matrix to the informants. Based on results, it can be concluded that the strategies that Komala's business must implement to develop are strengths (having a structured SOP and competitive prices), weakness (limited human resources and the absence of a physical store), opportunities (starting to collaborate with online food delivery modes), threats (anticipating the increase in raw materials and making new innovative products)
SWOT Analysis and Ansoff Matrix in Creative Food Industry Business Development: A Study on Creative Food Business “Komala” Dodi Kurniawan; M. Dery Iswahyudin; Suciati, Tri Ratna
Open Access Indonesia Journal of Social Sciences Vol. 3 No. 2 (2020): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.931 KB) | DOI: 10.37275/oaijss.v3i2.30

Abstract

The number of entrepreneurs in the food and beverage industry is spread throughout Indonesia. Komala is a business engaged in the culinary or food and beverage industry headquartered in the city of Tangerang. Komala has a local food concept that is packaged in a modern and practical way. This research is qualitative research by conducting interviews with several resource persons who run competent and sustainable food and beverages business. In this study, interviews were conducted with representatives from several restaurant, namely, GB, DBJ, H, KC, SKS, and RR as benchmarks in the Komala food business. The author prepares a list of questions regarding the information needed to approach the SWOT analysis and Ansoff Matrix to the informants. Based on results, it can be concluded that the strategies that Komala's business must implement to develop are strengths (having a structured SOP and competitive prices), weakness (limited human resources and the absence of a physical store), opportunities (starting to collaborate with online food delivery modes), threats (anticipating the increase in raw materials and making new innovative products)
Analisis Gaya Kepemimpinan Transformasional dan Pengaruhnya Terhadap Kinerja Aparat Desa Melalui Perilaku Inovatif sebagai Variabel Intervening di Kecamatan Sekernan Muaro Jambi Dodi Kurniawan; Zulfina Adriani; Besse Wediawati
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4247

Abstract

Research This study aims to examine the effect of transformational leadership on agency performance. The aim of this research is to explain and analyze the effect of transformational leadership style on the performance of village officials through innovative behavior in Sekernan Muaro Jambi District. The population of this research is the village government in 15 villages in Sekernan Muaro Jambi district. The sample size used was 105 respondents with a purposive sampling method. The analysis technique used is path analysis using the SmartPLS approach. The research results show that (1). Transformational leadership style has a positive and significant effect on innovative behavior (2). Innovative behavior has a positive and significant effect on the performance of village officials (3). Transformational leadership style has a positive and significant effect on the performance of village officials, and (4) Transformational leadership style has a positive and significant effect on the performance of village officials through innovative behavior as an intervening variable
Analisis Pengelolaan Keuangan Syariah Usaha Mikro Kecil Menengah Di Candi Muaro Jambi Dodi Kurniawan; Titin Agustin Nengsih; Lidya Angraeni
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 1 (2024): Januari : MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i1.157

Abstract

The purpose of this thesis is to manage Islamic finance MSMEs at Muaro Jambi Temple, to find out the obstacles in managing MSME sharia finance at Muaro Jambi Temple and to find out the efforts of MSMEs in financial management at Muaro Jambi Temple. This thesis uses a qualitative approach with data collection methods through observation, interviews, and documentation. Based on the research conducted, the following results and conclusions are obtained: MSME Islamic Financial Management in Muaro Jambi Temple is carried out by trying only to take what is lawful and good, lawful way of acquisition: through trade that applies voluntarily and willingly, lawful method of acquisition: act fairly and avoid doubts and lawful. How to use: Help each other and avoid excessive risks. Obstacles in MSME Islamic Financial Management at Muaro Jambi Temple include personal needs and business turnover that are not separated and limited knowledge. Efforts in MSME Islamic Financial Management at Muaro Jambi Temple include the use of the budget in the needs that will be carried out so that the business being run can benefit, recording is done to anticipate losses occurring or expenditures occurring, so that income will also be clearer when recording, reporting is done made not just written numbers but have information. Exercising control by fully implementing control over the financial management of its business.
KARTU INSPIRASIKU SEBAGAI BENTUK E-LEARNING DALAM CYBER METHOD Dodi Kurniawan; Siti Khodijah; Seipah Kardipah; Sukhlani
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 2 No. 1 (2023): April : Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v2i1.357

Abstract

Modernisasi berbasis digital semakin maju dan berkembang pesat, berdampak pada pola perkembangan peserta didik yang multidimensi. Model dan media pembelajaran perlu adanya pembaharuan serta inovasi agar menyesuaikan dengan perkembangan zaman. Tujuan penelitian: (1) mengetahui kartu inspirasiku sebagai bentuk e-learning dalam cyber method, (2) mengetahui implementasi kartu inspirasiku sebagai bentuk e-learning dalam cyber method, (3) mengetahui implikasi kartu inspirasiku sebagai bentuk e-learning dalam cyber method, Penelitian ini menggunakan pendekatan kualitatif fenomenologi sosial, data yang dikumpulkan berasal dari kajian pustaka, data yang berasal dari berbagai sumber dan kajian bahan-bahan kepustakaan, berupa: ensiklopedi, buku-buku, artikel, dan karya ilmiah yang dimuat dalam media massa seperti majalah, surat kabar dan jurnal ilmiah serta mengkaji melalui media informasi untuk memperoleh hasil pengembangan media pembelajaran kartu inspirasiku sebagai sebagai bentuk e-learning dalam cyber method. Hasil dari penelitian ini adalah: (1) Kartu Inspirasiku merupakan salah satu media pembelajaran berbasis e-learning yang menyesuaikan perkembangan zaman mengacu pada kecerdasan kognitif, psikomotorik dan afektif. (2) penerapan kartu inspirasiku sebagai salah satu media pembelajaran berbasis e-learning serta aktualisasinya pada penerapan teknologi pendidikan mampu mengikuti pola pendidikan masa kini. (3) terdapat 6 capaian inti sebagai bentuk implikasi kartu inspirasi sebagai bentuk e-learning, meliputi; cinta Allah SWT, Tanggung jawab, sikap berani, kerja keras, adil dan berjiwa kepemimpinan, serta toleransi atau cinta damai.
Optimalisasi Sumber Daya Lokal: Pengembangan Home Industri Kacang Tanah di Bandar Novrihan Leily Nasution; Anita Sri Rejeki Hutagaol; Andi Lala Syahputra; Reni Ariska; Dodi Kurniawan
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 2 (2025): April-Juni 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i2.11832

Abstract

Pemberdayaan ekonomi masyarakat berbasis sumber daya lokal merupakan pendekatan strategis dalam mendorong kemandirian desa. Penelitian ini bertujuan untuk mengembangkan home industry kacang tanah di Desa Bandar Tinggi, Kecamatan Bilah Hulu, dengan memanfaatkan potensi pertanian lokal. Metode pelaksanaan kegiatan terdiri dari lima tahap, yaitu survei dan analisis kebutuhan masyarakat, pelatihan pengolahan produk, workshop manajemen usaha, pelatihan pemasaran digital, serta evaluasi dan monitoring. Hasil kegiatan menunjukkan bahwa sebanyak tiga kelompok usaha berhasil dibentuk dan mulai memproduksi serta memasarkan produk kacang olahan. Pelatihan yang diberikan mampu meningkatkan keterampilan teknis dan pemahaman manajerial peserta. Dalam satu bulan, dua kelompok telah menunjukkan peningkatan pendapatan dan penjualan secara konsisten, serta mampu memanfaatkan media digital untuk promosi. Program ini dinilai efektif dalam membuka peluang usaha baru dan meningkatkan kesejahteraan masyarakat. Namun, keberlanjutan usaha masih memerlukan dukungan alat produksi dan pelatihan lanjutan. Pengembangan home industry kacang tanah dapat menjadi model pemberdayaan yang dapat direplikasi di desa lain dengan karakteristik serupa.