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All Journal Open Access Indonesia Journal of Social Sciences Open Access Indonesia Journal of Social Sciences Buletin Riset Psikologi dan Kesehatan Mental (BRPKM)
Hanifa, Tsabita
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Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women): (Study on Gen Z Women) Tamara, Dewi; Heriyati , Lidiya; Hanifa, Tsabita; Carmen , Michelle
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 6 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v4i2.90

Abstract

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.
The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women): (Study on Gen Z Women) Tamara, Dewi; Heriyati , Lidiya; Hanifa, Tsabita; Carmen , Michelle
Open Access Indonesia Journal of Social Sciences Vol. 4 No. 6 (2021): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.775 KB) | DOI: 10.37275/oaijss.v4i2.90

Abstract

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.
Pengaruh Self-Compassion terhadap Kecenderungan Bulimia Nervosa pada Remaja Wanita Hanifa, Tsabita; Paramita, Pramesti Pradna
Buletin Riset Psikologi dan Kesehatan Mental Vol 2 No 1 (2022): BULETIN RISET PSIKOLOGI DAN KESEHATAN MENTAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.986 KB) | DOI: 10.20473/brpkm.v2i1.36354

Abstract

Penelitian ini bertujuan untuk menguji pengaruh self-compassion terhadap kecenderungan bulimia nervosa pada remaja wanita. Penelitian melibatkan 75 subyek, dengan rentang usia pada masa adolescence, yaitu 12-21 tahun, dengan menggunakan metode survei online. Alat ukur menggunakan self-compassion scale, yang memiliki koefisien reliabilitas Cronbach alpha (α=0.876), sedangkan alat ukur the bulimia test-revised memiliki koefisien reliabilitas Cronbach alpha (α=0.915). Hasil analisis data menunjukkan bahwa self-compassion memiliki pengaruh signifikan terhadap kecenderungan bulimia nervosa pada remaja wanita sebesar 10.6% (R=0.106, p=0.004, F(1,73)=8,655).
Co-Authors Carmen , Michelle Dewi Tamara Heriyati , Lidiya Pramesti Pradna Paramita, Pramesti Pradna