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All Journal Jurnal Pengabdian Masyarakat Bangsa Journal of Community Engagement in Economics
Rahman, Shinta Abdul
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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The Utilization of GoFood as an Effort to Enhance the Businesses of MSME Actors Bulloh, Khabib Kitab; Imran, Juani; Idris, Muhamad Syawal; Ismail, Fatmawati; , Syafruddin, , Syafruddin; Amriani, Nur Wardah Desi; Rahman, Shinta Abdul
Journal of Community Engagement in Economics Vol 2 No 2 (2024): Journal of Community Engagement in Economics
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Al- Hikmah Indonesia - Jurnal Ekonomi Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jcee.v2i2.890

Abstract

GoFood is a technology-based food delivery service developed by Gojek, one of the largest technology companies in Southeast Asia. This platform utilizes mobile application technology to connect customers with restaurants and driver partners in an integrated ecosystem. GoFood uses advanced algorithms to recommend menus, optimize delivery routes, and monitor service quality in real-time. This technology not only increases user comfort, but also opens up new business opportunities for small and medium enterprise (SME) partners in the culinary industry. In addition, innovative features such as order personalization and digital payments via GoPay provide a more efficient user experience. In this research, the methods we apply include participatory methods and action methods (action research). This research discusses the positive impact of adopting GoFood technology on operational efficiency, increasing restaurant partner income, and ease of access for consumers, as well as identifying challenges that still need to be overcome. ry services
The Utilization of TikTok Shop as a Promotion Platform and Real-Time Interaction with Consumers Rahman, Shinta Abdul; Mafinanik, Hanisa; Febrianti, Niaqar; Murni, Nanda; Purwanto, Fadli Nurgamma; Akbar, Akbar; Rumadai, Muhamad Fadlan; Karim, Abdul
Journal of Community Engagement in Economics Vol 2 No 2 (2024): Journal of Community Engagement in Economics
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Al- Hikmah Indonesia - Jurnal Ekonomi Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jcee.v2i2.891

Abstract

The Student Work Practice Program (PKM) aims to provide outreach to the public about the use of TikTok Shop as a potential digital platform for product marketing, especially for Micro, Small and Medium Enterprises (MSMEs). The activity was held on Monday, October 21 2024 at 16.00 WIT at the Babul Khair Mosque, with permission from Ustadz Arie as head of the mosque takmir. The methods used include presentations, live demonstrations of creating an account and uploading products on the TikTok Shop, as well as a question and answer session to answer participants' problems. The results of the activity showed that participants, especially MSME players, experienced an increased understanding of the steps to use TikTok Shop to develop their business. However, some participants still need further training regarding creative content strategy and digital marketing. This activity succeeded in making a positive contribution in increasing digital literacy among MSMEs, thereby encouraging them to be more adaptive to developments in digital technology in business.
Strategi Pemasaran UMKM Melalui Aplikasi GoFood Fitriana, Eka; Rahman, Shinta Abdul; Sari, Gita Ayu Wulan; Muhliso, Arsotul; Khomsiah, Livia Putri; Sidik, Wawan; Syahputra, Andhika Luqman; Soleh, Fanni Farindra
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.4014

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) kuliner dalam mengoptimalkan aplikasi GoFood sebagai media pemasaran digital di Gg. Mawar, Kelurahan Yobe, Distrik Abepura, Kota Jayapura, Provinsi Papua. Kegiatan dilaksanakan melalui pendekatan partisipatif yang meliputi observasi awal, diskusi, pelatihan teknis, pendampingan, dan evaluasi perkembangan mitra. Fokus kegiatan diarahkan pada optimalisasi fitur GoFood, seperti pengelolaan menu digital, peningkatan kualitas foto produk, pemanfaatan program promosi, penetapan harga strategis, serta pengelolaan ulasan pelanggan. Hasil kegiatan menunjukkan adanya peningkatan literasi digital pelaku UMKM, perbaikan tampilan akun GoFood, serta meningkatnya visibilitas dan jangkauan pasar usaha. Mitra menjadi lebih adaptif dalam memanfaatkan teknologi digital dan lebih strategis dalam mengelola pemasaran daring. Pendampingan yang dilakukan secara terstruktur turut mendorong perubahan pola pikir pelaku usaha agar lebih inovatif dan responsif terhadap kebutuhan konsumen. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap penguatan kapasitas pemasaran digital UMKM serta mendukung peningkatan daya saing dan keberlanjutan usaha di wilayah non-komersial.
Co-Authors , Syafruddin, , Syafruddin Abdul Karim Akbar Akbar Amriani, Nur Wardah Desi Bulloh, Khabib Kitab Eka Fitriana Febrianti, Niaqar Idris, Muhamad Syawal Imran, Juani Ismail, Fatmawati Khomsiah, Livia Putri Mafinanik, Hanisa Muhliso, Arsotul Murni, Nanda Purwanto, Fadli Nurgamma Rumadai, Muhamad Fadlan Sari, Gita Ayu Wulan Sidik, Wawan Soleh, Fanni Farindra Syahputra, Andhika Luqman