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All Journal Jurnal Gema Ngabdi Jurnal Pepadu
Amy, Najamuddin
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Social Sciences

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COMMUNITY SERVICE EVALUATION OF TOURISM MARKETING TRAINING AT STATE VOCATIONAL SCHOOL 2 SEKOTONG Sutarini, Ida Ayu; Maulida, Novita; Amy, Najamuddin
Jurnal Pepadu Vol 5 No 3 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i3.5937

Abstract

Community service (PkM) is one of the Tri Dharma programs of higher education institutions that must be carried out by every lecturer. The Communication Studies Program at Unram conducted a community service activity on Saturday, May 4, 2024, at SMK Negeri 2 Sekotong titled "Social Media Management Training to Enhance Tourism Marketing Competence at SMK Negeri 2 Sekotong." The purpose of this evaluation is to explain the partners' perceptions of the implementation process of the PkM activities through the Context, Input, Process, and Product model. (CIPP). The descriptive quantitative method used illustrates the evaluation results of the PkM activity implementation process. There was no treatment, manipulation, or data alteration on the independent variable. The sample for this evaluation consisted of 30 students from SMK Negeri 2 Sekotong who participated in the PkM activities. The data collection method involved distributing questionnaires to the participants. The data analysis results showed that the evaluation of the PkM activities conducted by the lecturers of the Communication Studies Program at Universitas Mataram through Context, Input, Process, and Product (CIPP) achieved an overall average of 87%, which falls into the category of Very Suitable according to the partners' expectations. Therefore, the quality of this activity in terms of the CIPP aspects needs to be maintained or further improved in the next PkM activities.
Implementasi Pelatihan Manajemen Media Sosial di SMK Negeri 2 Sekotong Sutarini, Ida Ayu; Maulida, Novita; Amy, Najamuddin
Jurnal Gema Ngabdi Vol. 7 No. 1 (2025): JURNAL GEMA NGABDI
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jgn.v7i1.536

Abstract

Sekotong Beach is located in West Lombok, West Nusa Tenggara. This area offers marine tourism with coral reefs and diverse marine life, however this destination is less popular compared to other destinations on Lombok Island. The Communication Studies Department at University of Mataram collaborates with SMK Negeri 2 Sekotong to raise awareness among domestic and foreign tourists about the beauty of Sekotong Beach, thereby encouraging economic growth in the local community. The purpose of the Community Service Program (PkM) is to train students of SMK Negeri 2 Sekotong in maximizing the use of social media to promote tourist destinations in Sekotong. This PkM activity begins with a preliminary study, training, evaluation, and reporting. This event was attended by 30 students from the Hospitality, Culinary Arts, and Travel Business Departments. The training materials consist of an introduction to social media, social media strategy planning, and creating engaging content. At the end of the session, the committee concluded with the distribution of feedback questionnaires to the participants. The results of the questionnaire distribution will be used as evaluation material for the next PkM activities. The outcome of this training activity is that the students acquired skills in managing social media to enhance their ability to market tourist destinations.
Co-Authors Ida Ayu Sutarini Maulida, Novita Sutarini, Ida Ayu