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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Journal of General Education and Humanities Jurnal Pepadu Journal of Innovative and Creativity Jurnal Ilmiah Mahasiswa Komunikasi
Ida Ayu Sutarini
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI KOMUNIKASI MENARA CAHAYA BANGSA FOUNDATION DALAM MENCARI DONATUR Ni Nyoman Trisusanti; Baiq Vira Safitri; Ida Ayu Sutarini
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Komunikasi Menara Cahaya Bangsa Foundation Dalam Mencari Donatur. Penelitian ini merupakan penelitian deskriptif dengan pendektan kualitatif. Hasil penelitian ini menunjukan bahwa strategi komunikasi yang digunakan Menara Cahaya Bangsa Foundation meliputi pertama, strategi dalam memilih komunikator yaitu yang memiliki kredibilitas dalam taraf pendidikan, memiliki kecakapan dalam berbicara dan berpakaian serta menempati posisi penting dalam masyarakat. kedua, strategi dalam memilih pesan komunikasi yaitu dengan sosialisasi dan melalui media sosial, ketiga, strategi dalam memilih media komunikasi MCBF mengggunakan media sosial seperti Instagram dan Facebook. keempat, kerangka refrensi dan faktor situasi dan kondisi. Kelima, efek yang dihasilkan dari komunikan MCBF yaitu donatur senantiasa menyumbang secara konsisten demi keberlangsungan MCBF dalam menyejahterakan anak-anak. Hasil penlitian juga menggunakan strategi komunikasi meliputi teori penetrasi sosial, yaitu tahapan orientasi, pertukaran penjajakan afektif, pertukaran afektif, pertukaran stabil. Adapun tahapan strategi komuikasi berdasarkan humas: (1) Pencarian fakta/masalah (fact finding) melalui komunikasi public secara langsung maupun tidak langsung. Komunikasi secara langsung melalui interaksi langsung dengan pengunjung saat berada di Narmada Botanic Garden. Komunikasi secara tidak langsung dengan menggunakan media sosial. (2) Perencanaan dan penyusunan program (planning and programming) yaitu: merencanakan sosialisasi, kemudian menentukan media sosial yang digunakan antara lain instagram dan facebook. (3) Action and communicating yaitu melaksanakan apa yang sudah direncanakan. (4) Evaluation antara lain evaluasi setelahkegiatan berakhir, apa yang kurang dari yang sudah direncanakan apa sudah berhasil atau tidak. Kata Kunci: Strategi Komunikasi, Donatur
AKTIVITAS KOMUNIKASI PEMASARAN PADA MEDIA ONLINE INSTAGRAM INSIDE LOMBOK DALAM MENINGKATKAN JUMLAH CLIENT : (STUDI PADA DIVISI MARKETING INSIDE LOMBOK) Ni Putu Ayu Nanda Widyasuari; Eka Putri Paramita; Ida Ayu Sutarini
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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ABSTRACT In its empirical reality it is almost impossible to market without communication. Communication is always present in every marketing. The business world needs communication science to explain itself broadly. The existence of online media and determining what media will be used in conducting marketing communications is important, because it is through this media that every idea and idea can be conveyed. Online media is a form of convergence and digitalization of media today so that people are easier to get information. One of the fast-growing online media currently on the island of Lombok is Inside Lombok. To increase the number of Inside Lombok clients, the right marketing communication strategy is needed. This research is a qualitative descriptive research. The informants in this study consisted of key informants and additional informants. Data collection techniques are carried out through interviews, observation, and documentation. Meanwhile, the stage to test the validity of data uses the data sources triangulation technique. The result showed that the marketing communication activities carried out by Inside Lombok in increasing the number of clients by implementing an integrated marketing communication strategy in its planning, uploading content, client testimonials and data in the form of insight are Inside Lombok’s efforts to increase the number of clients. keywords : Marketing communication activities, inside lombok, increasing the number of clients.
COMMUNITY SERVICE EVALUATION OF TOURISM MARKETING TRAINING AT STATE VOCATIONAL SCHOOL 2 SEKOTONG Sutarini, Ida Ayu; Maulida, Novita; Amy, Najamuddin
Jurnal Pepadu Vol 5 No 3 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i3.5937

Abstract

Community service (PkM) is one of the Tri Dharma programs of higher education institutions that must be carried out by every lecturer. The Communication Studies Program at Unram conducted a community service activity on Saturday, May 4, 2024, at SMK Negeri 2 Sekotong titled "Social Media Management Training to Enhance Tourism Marketing Competence at SMK Negeri 2 Sekotong." The purpose of this evaluation is to explain the partners' perceptions of the implementation process of the PkM activities through the Context, Input, Process, and Product model. (CIPP). The descriptive quantitative method used illustrates the evaluation results of the PkM activity implementation process. There was no treatment, manipulation, or data alteration on the independent variable. The sample for this evaluation consisted of 30 students from SMK Negeri 2 Sekotong who participated in the PkM activities. The data collection method involved distributing questionnaires to the participants. The data analysis results showed that the evaluation of the PkM activities conducted by the lecturers of the Communication Studies Program at Universitas Mataram through Context, Input, Process, and Product (CIPP) achieved an overall average of 87%, which falls into the category of Very Suitable according to the partners' expectations. Therefore, the quality of this activity in terms of the CIPP aspects needs to be maintained or further improved in the next PkM activities.
Komunikasi Ritual Dalam Tradisi Lokal Membaca Lontar (Memaos) Sebagai Media Untuk Melestarikan Budaya Masyarakat Adat Di NTB Miharja, Dian Lestari; Karyadi, Wirasepta; Sutarini, Ida Ayu; Paramita, Eka Putri
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.693

Abstract

The tradition of memaos lontar (reading lontar) in West Nusa Tenggara (NTB) is a cultural heritage preserved by indigenous communities for generations. This tradition aims to safeguard culture through chanted lontar manuscripts, which contain valuable information about various aspects of life. A significant challenge is the language complexity, which is difficult for those without direct lineage to the manuscript's authors. However, periodic memaos activities provide a solution to this issue while fostering interactions as a form of ritual communication. This perspective highlights that ritual communication plays a role in creating, transforming, and replacing shared culture. A qualitative descriptive study with FGD revealed two main findings: (1) ritual communication in the memaos tradition encompasses dimensions of process, meaning, and communication patterns; and (2) efforts to preserve the tradition include successor regeneration and group communication to enhance interaction among pepaos.
Dinamika Komunikasi Antarbudaya Desa Wisata Ende di Kecamatan Pujut, Lombok Tengah Ida Ayu Sutarini; Novita Maulida; Najamuddin Amy
Journal of Innovative and Creativity Vol. 5 No. 1 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i1.3305

Abstract

Pariwisata di Indonesia, sebagai salah satu sektor yang digalakkan oleh pemerintah untuk meningkatkan perekonomian masyarakat, mengalami perkembangan pesat melalui program “Bali Baru” yang bertujuan untuk meratakan sektor pariwisata di berbagai wilayah. Desa wisata menjadi salah satu konsep yang diadaptasi Kementerian Pariwisata (Kemenpar) untuk memperkenalkan wisata alam dan keberagaman budaya Indonesia. Namun, keberadaan industri pariwisata ini menghadirkan tantangan baru, terutama terkait dengan pelestarian budaya lokal yang dipengaruhi oleh pengaruh budaya asing. Penelitian ini bertujuan untuk mengeksplorasi unsur-unsur sosial dan budaya yang mempengaruhi komunikasi antarbudaya di Desa Wisata Ende, Kecamatan Pujut, Kabupaten Lombok Tengah, serta mengidentifikasi solusi untuk meningkatkan kualitas komunikasi antarbudaya antara masyarakat lokal dan wisatawan. Penelitian ini menggunakan pendekatan kualitatif dengan pendekatan studi kasus, melibatkan wawancara semi-terstruktur dan analisis data dengan teknik pengkodean deduktif. Hasil penelitian menunjukkan bahwa unsur-unsur sosial dan budaya, seperti kepercayaan, nilai budaya, bahasa, pola berpikir, dan perilaku nonverbal, berperan penting dalam membentuk dinamika komunikasi antarbudaya di Desa Ende. Meskipun Bahasa Indonesia digunakan sebagai bahasa penghubung, keterbatasan kemampuan bahasa asing menjadi hambatan utama dalam komunikasi dengan wisatawan mancanegara. Untuk meningkatkan komunikasi antarbudaya, solusi yang disarankan antara lain: pelatihan bahasa asing, peningkatan kesadaran budaya bagi wisatawan, pemanfaatan teknologi, dan mendorong partisipasi aktif masyarakat dalam pengelolaan pariwisata. Langkah-langkah tersebut diharapkan dapat meningkatkan pengalaman wisata dan mendukung pariwisata di Desa Wisata Ende.
Exploring the Ngejot Tradition in Lombok as a Sasak Cultural Identity through Ritual Communication: A Socio-Cultural Perspective Dian Lestari Miharja; Ida Ayu Sutarini; Novita Maulida; Eka Putri Paramita
Journal of General Education and Humanities Vol. 5 No. 5 (2026): October
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i5.2024

Abstract

The study aims to explore the Ngejot tradition in Lombok as a form of Sasak cultural identity through the perspective of ritual communication, focusing on the forms of communication, symbols, and socio-cultural values embedded within the tradition. This study employs a qualitative approach using a descriptive-analytical method. Data were collected through observation, semi-structured in-depth interviews, literature review, and documentation involving four key informants purposively selected from religious leaders, customary leaders, community leaders, and youth leaders in Lenek Village, East Lombok. Data were analyzed using the Miles and Huberman interactive model through the stages of data collection, data condensation, data display, and conclusion drawing and verification. The findings reveal that the Ngejot tradition functions as a mechanism of ritual communication that reproduces Sasak cultural identity through both domestic and public rituals. Symbols such as sampak/dulang, traditional food, anjeng sanak, local expressions, and the practices of giving and receiving represent the values of social connectedness, respect, sharing, reciprocity, solidarity, and togetherness, integrating Islamic values with Sasak socio-cultural norms. Ngejot thus serves as a space for the transmission of values, the strengthening of social cohesion, and the adaptation of cultural identity through the active involvement of younger generations.
Co-Authors Amy, Najamuddin Baiq Vira Safitri Dian Lestari Miharja Karyadi, Wirasepta Maulida, Novita Miharja, Dian Lestari Najamuddin Amy Ni Nyoman Trisusanti Ni Putu Ayu Nanda Widyasuari Novita Maulida Paramita, Eka Putri