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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Pepadu LACULTOUR: Journal of Language and Cultural Tourism Jurnal Ilmiah Mahasiswa Komunikasi
Ida Ayu Sutarini
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI KOMUNIKASI MENARA CAHAYA BANGSA FOUNDATION DALAM MENCARI DONATUR Ni Nyoman Trisusanti; Baiq Vira Safitri; Ida Ayu Sutarini
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Komunikasi Menara Cahaya Bangsa Foundation Dalam Mencari Donatur. Penelitian ini merupakan penelitian deskriptif dengan pendektan kualitatif. Hasil penelitian ini menunjukan bahwa strategi komunikasi yang digunakan Menara Cahaya Bangsa Foundation meliputi pertama, strategi dalam memilih komunikator yaitu yang memiliki kredibilitas dalam taraf pendidikan, memiliki kecakapan dalam berbicara dan berpakaian serta menempati posisi penting dalam masyarakat. kedua, strategi dalam memilih pesan komunikasi yaitu dengan sosialisasi dan melalui media sosial, ketiga, strategi dalam memilih media komunikasi MCBF mengggunakan media sosial seperti Instagram dan Facebook. keempat, kerangka refrensi dan faktor situasi dan kondisi. Kelima, efek yang dihasilkan dari komunikan MCBF yaitu donatur senantiasa menyumbang secara konsisten demi keberlangsungan MCBF dalam menyejahterakan anak-anak. Hasil penlitian juga menggunakan strategi komunikasi meliputi teori penetrasi sosial, yaitu tahapan orientasi, pertukaran penjajakan afektif, pertukaran afektif, pertukaran stabil. Adapun tahapan strategi komuikasi berdasarkan humas: (1) Pencarian fakta/masalah (fact finding) melalui komunikasi public secara langsung maupun tidak langsung. Komunikasi secara langsung melalui interaksi langsung dengan pengunjung saat berada di Narmada Botanic Garden. Komunikasi secara tidak langsung dengan menggunakan media sosial. (2) Perencanaan dan penyusunan program (planning and programming) yaitu: merencanakan sosialisasi, kemudian menentukan media sosial yang digunakan antara lain instagram dan facebook. (3) Action and communicating yaitu melaksanakan apa yang sudah direncanakan. (4) Evaluation antara lain evaluasi setelahkegiatan berakhir, apa yang kurang dari yang sudah direncanakan apa sudah berhasil atau tidak. Kata Kunci: Strategi Komunikasi, Donatur
AKTIVITAS KOMUNIKASI PEMASARAN PADA MEDIA ONLINE INSTAGRAM INSIDE LOMBOK DALAM MENINGKATKAN JUMLAH CLIENT : (STUDI PADA DIVISI MARKETING INSIDE LOMBOK) Ni Putu Ayu Nanda Widyasuari; Eka Putri Paramita; Ida Ayu Sutarini
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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ABSTRACT In its empirical reality it is almost impossible to market without communication. Communication is always present in every marketing. The business world needs communication science to explain itself broadly. The existence of online media and determining what media will be used in conducting marketing communications is important, because it is through this media that every idea and idea can be conveyed. Online media is a form of convergence and digitalization of media today so that people are easier to get information. One of the fast-growing online media currently on the island of Lombok is Inside Lombok. To increase the number of Inside Lombok clients, the right marketing communication strategy is needed. This research is a qualitative descriptive research. The informants in this study consisted of key informants and additional informants. Data collection techniques are carried out through interviews, observation, and documentation. Meanwhile, the stage to test the validity of data uses the data sources triangulation technique. The result showed that the marketing communication activities carried out by Inside Lombok in increasing the number of clients by implementing an integrated marketing communication strategy in its planning, uploading content, client testimonials and data in the form of insight are Inside Lombok’s efforts to increase the number of clients. keywords : Marketing communication activities, inside lombok, increasing the number of clients.
Wonderful Indonesia Brand Awareness to Ubud Writers & Readers Festival Visitors Sutarini, Ida Ayu
LACULTOUR: Journal of Language and Cultural Tourism Vol. 1 No. 2 (2022): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1519.182 KB) | DOI: 10.52352/lacultour.v1i2.905

Abstract

Wonderful Indonesia brand was designed to strengthen the competitiveness of Indonesia tourism abroad. Wonderful Indonesia collaborates with the Ubud Writers & Readers Festival to support the implementation of an international event in Ubud, Bali. This festival brings about 25.000 local and foreign visitors. This study aimed to determine the extent Wonderful Indonesia brand was recognized by foreign tourists visiting the Ubud Writers & Readers Festival. The method used was descriptive quantitative. During five days of research at the festival, it was found that as many as 8% of the visitors did not know the Wonderful Indonesia brand, while 52% already knew it. This findings has practical implication in which more efforts could be done in order for the Wonderful Indonesia brand reach more foreign visitors.
COMMUNITY SERVICE EVALUATION OF TOURISM MARKETING TRAINING AT STATE VOCATIONAL SCHOOL 2 SEKOTONG Sutarini, Ida Ayu; Maulida, Novita; Amy, Najamuddin
Jurnal Pepadu Vol 5 No 3 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i3.5937

Abstract

Community service (PkM) is one of the Tri Dharma programs of higher education institutions that must be carried out by every lecturer. The Communication Studies Program at Unram conducted a community service activity on Saturday, May 4, 2024, at SMK Negeri 2 Sekotong titled "Social Media Management Training to Enhance Tourism Marketing Competence at SMK Negeri 2 Sekotong." The purpose of this evaluation is to explain the partners' perceptions of the implementation process of the PkM activities through the Context, Input, Process, and Product model. (CIPP). The descriptive quantitative method used illustrates the evaluation results of the PkM activity implementation process. There was no treatment, manipulation, or data alteration on the independent variable. The sample for this evaluation consisted of 30 students from SMK Negeri 2 Sekotong who participated in the PkM activities. The data collection method involved distributing questionnaires to the participants. The data analysis results showed that the evaluation of the PkM activities conducted by the lecturers of the Communication Studies Program at Universitas Mataram through Context, Input, Process, and Product (CIPP) achieved an overall average of 87%, which falls into the category of Very Suitable according to the partners' expectations. Therefore, the quality of this activity in terms of the CIPP aspects needs to be maintained or further improved in the next PkM activities.
Komunikasi Ritual Dalam Tradisi Lokal Membaca Lontar (Memaos) Sebagai Media Untuk Melestarikan Budaya Masyarakat Adat Di NTB Miharja, Dian Lestari; Karyadi, Wirasepta; Sutarini, Ida Ayu; Paramita, Eka Putri
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.693

Abstract

The tradition of memaos lontar (reading lontar) in West Nusa Tenggara (NTB) is a cultural heritage preserved by indigenous communities for generations. This tradition aims to safeguard culture through chanted lontar manuscripts, which contain valuable information about various aspects of life. A significant challenge is the language complexity, which is difficult for those without direct lineage to the manuscript's authors. However, periodic memaos activities provide a solution to this issue while fostering interactions as a form of ritual communication. This perspective highlights that ritual communication plays a role in creating, transforming, and replacing shared culture. A qualitative descriptive study with FGD revealed two main findings: (1) ritual communication in the memaos tradition encompasses dimensions of process, meaning, and communication patterns; and (2) efforts to preserve the tradition include successor regeneration and group communication to enhance interaction among pepaos.
Co-Authors Amy, Najamuddin Baiq Vira Safitri Karyadi, Wirasepta Maulida, Novita Miharja, Dian Lestari Ni Nyoman Trisusanti Ni Putu Ayu Nanda Widyasuari Paramita, Eka Putri