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All Journal Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Journal of Marketing Management and Innovative Business Review
Sampepajung, Daniella Cynthia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Green Strategies and Business Growth in SMEs: Does Industry Type Matter? Samosir, Flora; Sampepajung, Daniella Cynthia; Halik, Johannes Baptista
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.387

Abstract

This study investigates the influence of Eco Design Strategy (EDS) and Green Value Creation (GVC) on Business Growth (BG) among Indonesian Small and Medium Enterprises (SMEs), while examining the moderating role of Industry Type (IT). Utilizing a quantitative approach, data were collected from 195 SMEs across Jakarta, Surabaya, Bandung, and Makassar and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both EDS and GVC significantly and positively impact business growth, highlighting the strategic importance of adopting sustainability practices. However, the moderating effect of industry type on the relationship between green strategies and business growth was found to be statistically insignificant. These findings provide empirical support for the integration of eco-innovation and green value generation as key drivers of competitive advantage, regardless of industry category. The study offers both theoretical implications for sustainability literature and practical insights for MSME managers seeking to enhance performance through environmental initiatives.
Analisis Pengembangan Ekonomi Masyarakat Desa Bonto Salluang melalui Pengembangan Lobster Air Tawar Mangilep, Muhammad Agung Ady; Jillbert, Julius; Sampepajung, Daniella Cynthia; Djaman, Fitriwati; Nurwahidah; Fattah, Sanusi; Siswadarma, Andi Baso
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 17 No 2 (2025): Akuntabilitas
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/k6xxn485

Abstract

Promoting the cultivation of freshwater lobsters presents an alternative strategy to boost economic development along the southern coast of Sulawesi Island. This study aims to examine the internal and external factors influencing the growth of the freshwater lobster industry, which can serve as a catalyst for business expansion. The research employs SWOT analysis, a method that assesses strengths, weaknesses, opportunities, and threats. From this analysis, eight potential policies for the development of freshwater lobsters were identified. The findings also indicate that the research area possesses significant potential and is well-suited for freshwater lobster cultivation.
Co-Authors Fattah, Sanusi Fitriwati Djam’an Jillbert, Julius Johannes Baptista Halik Mangilep, Muhammad Agung Ady Nurwahidah Samosir, Flora Siswadarma, Andi Baso