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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Isnuwardiati, Kurnia
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Humanities Decision Sciences, Operations Research & Management

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The education, training, and coaching of household businesses producers of Opak Gambir Kustiani, Lilik; Isnuwardiati, Kurnia; Widiawati, Diah; Setyawati, Dyah
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 6, No 4 (2021): November 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v6i4.5741

Abstract

Selorejo Village, Blitar Regency is a village where some of the residents produce Opak Gambir snacks which are still managed using traditional methods. This causes the management in the production to be less professional and less organized. This program aims to improve education and training, especially in the fields of entrepreneurship, finance, and marketing, so that the management of this home industry will be more organized and professional. The method of implementing the program is by providing education, training, and coaching for producers. The results of the program show that the producer is very well educated about the principles of entrepreneurship. Opak Gambir producers are also able to make financial plans both for administration and also the selling price of their products. The producer is also able to determine marketing plans, which include starting from the process of determining prices, determining distribution locations, and how the promotion process is carried out. Through this community service, it is hoped that the producer will be able to manage their business in a professional manner, apart from being a source of income, is also a destination for the Opak Gambir industry.
UJI COBA MODEL LOYALITAS PELANGGAN DAN KELANGSUNGAN BISNIS MELALUI HUBUNGAN PELANGGAN PRODUKTIF, AKUNTABILITAS PRODUK DAN LAYANAN SIX SIGMA Isnuwardiati, Kurnia; Sugito, Pudjo
Jurnal Manajemen dan Kewirausahaan Vol 4, No 1 (2016): June 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v4i1.422

Abstract

This study intend to create adaptive solutions to the SME (Small and Medium Enterprises) in the outer circumference culinary Malang order to be sustainable. The reason is because so many problems faced by this business. Therefore, require a fast solution especially by maintaining customer loyalty. For that surely, need to look for a solution through empirical research. Further, the specific objectives of this study wanted to develop a new model to build customer loyalty and business sustainability through productive approach of customer relations, product accountability and governance-based Six Sigma (study of the development of SMEs in the area of ??culinary outer circumference of Malang). In this study, productive customer relationships, product accountability and governance-based Six Sigma as an exogenous variable, variable customer loyalty and business sustainability as an endogenous variable. First step, structural equation modeling analysis techniques used in the development and simultaneously test theoretical models. Second step, model tries out for selected small and medium industries. Based on the results of research conducted revealed that the productive customer relationships, product accountability and governance-based six sigma significant effect on customer loyalty and business sustainability. So that this result will be a new model in the culinary development of SMEs, particularly in the city of Malang and based on the trial results also reinforce these findings. It means the finding model of customer loyalty and competitiveness is really an adaptive model.
Co-Authors Dyah Setyawati Lilik Kustiani Pudjo Sugito, Pudjo Widiawati, Diah