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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Manajemen dan Kewirausahaan (JMDK) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Conference on Innovation and Application of Science and Technology (CIASTECH) Empowerment Society Indonesian Journal of Business Analytics (IJBA) Jurnal Sistem Informasi dan Manajemen Business Management Research
Pudjo Sugito, Pudjo
Fakultas Ekonomi dan Bisnis, Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH DEMAND CHAIN MANAGEMENT TERHADAP DAYA SAING Isnuwardiati, Kurnia; Sugito, Pudjo
Conference on Innovation and Application of Science and Technology (CIASTECH) CIASTECH 2018 "Inovasi IPTEKS untuk mendukung Pembangunan Berkelanjutan"
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1028.508 KB)

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh demand Chain Management terhadap daya saing. Penelitian ini bersifat eksploratif dengan pendekatan kuantitatif. Populasi pada penelitian ini adalah semua pelaku industri kecil menengah hasil laut olahan di Kota Probolinggo. Teknik pengambilan sampelnya adalah simple random sampling agar representatif. Hal itu mengingat jumlah populasi tersebar pada beberapa kelurahan dan sebanyak 96 IKM olahan hasil laut. Maka, ditetapkan 96 pelaku IKM yang akan menjadi responden dan sekaligus peserta FGD. Pengumpulan data dilakukan melalui penyebaran kuesioner online yang telah valid dan realibel. Data primer dianalisis dengan menggunakan teknis analisis structural equation model dengan bantuan program olah data Partial Leastquare (PLS). Berdasarkan hasil analisis menunjukkan bahwa terdapat pengaruh demand chain management yang signifikan terhadap daya saing. Maknanya, untuk meningkatkan daya saing bisnis IKM tersebut, para pelaku usaha tersebut dapat mengoptimalkan tata kelola demand chain management.
Mediation function brand loyalty on the effects of brand image and price to customer satisfaction Abubakar, Arinal Haq; Sugito, Pudjo
INOVASI Vol 15, No 2 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.974 KB) | DOI: 10.29264/jinv.v15i2.5067

Abstract

The rapid increase of technology development opens the opportunity to compete freely especially for product smartphone that grows rapidly according to their excellence, uniqueness and characteristic or distinctive features. The purpose of the study was to investigate the effects of brand image and price to customer satisfaction through brand loyalty on smartphone Samsung study toward the users of smartphone Samsung in Malang city. The sample used is 60 respondents. The analysis used the inner and outer model test from SEM-PLS, to test the hypothesis was used result analysis from the bootstrapping test. The results show that brand image, price, and brand loyalty have positive significant effects on customer satisfaction and the Brand image has a positive significant effect on Brand loyalty while price does not have a significant effect to brand loyalty. Management Samsung smartphone should pay more attention to the price to improve brand loyalty from the customer.
UJI COBA MODEL LOYALITAS PELANGGAN DAN KELANGSUNGAN BISNIS MELALUI HUBUNGAN PELANGGAN PRODUKTIF, AKUNTABILITAS PRODUK DAN LAYANAN SIX SIGMA Isnuwardiati, Kurnia; Sugito, Pudjo
Jurnal Manajemen dan Kewirausahaan Vol 4, No 1 (2016): June 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v4i1.422

Abstract

This study intend to create adaptive solutions to the SME (Small and Medium Enterprises) in the outer circumference culinary Malang order to be sustainable. The reason is because so many problems faced by this business. Therefore, require a fast solution especially by maintaining customer loyalty. For that surely, need to look for a solution through empirical research. Further, the specific objectives of this study wanted to develop a new model to build customer loyalty and business sustainability through productive approach of customer relations, product accountability and governance-based Six Sigma (study of the development of SMEs in the area of ??culinary outer circumference of Malang). In this study, productive customer relationships, product accountability and governance-based Six Sigma as an exogenous variable, variable customer loyalty and business sustainability as an endogenous variable. First step, structural equation modeling analysis techniques used in the development and simultaneously test theoretical models. Second step, model tries out for selected small and medium industries. Based on the results of research conducted revealed that the productive customer relationships, product accountability and governance-based six sigma significant effect on customer loyalty and business sustainability. So that this result will be a new model in the culinary development of SMEs, particularly in the city of Malang and based on the trial results also reinforce these findings. It means the finding model of customer loyalty and competitiveness is really an adaptive model.
Purchasing Intension: Effect of Shopee Paylater and Shopee Loans Features Sugito, Pudjo; Yulehinin, Firsty; Kamaluddin, Kamaluddin; Nirwana, Nirwana
Business Management Research Vol 2, No 2 (2023): July 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i2.10414

Abstract

The aim of this study was to investigate how shoppe paylater and shoppe loan features affected purchasing intent. To determine which of the two independent research factors had the greatest influence on purchasing interest. This study's population consists of Merdeka University Malang students. To acquire primary data, a simple random sample procedure was applied. There were 80 students who responded. The primary data was also analyzed using the structural equation model-SmartPLS. According to these findings, the Shopee Paylater and Shopee Loans features have a significant impact on purchase intention both partially and simultaneously. Interestingly, shopee loans have a dominant effect on purchasing decisions. However, the research findings still require external validity by conducting other studies with different populations to generalize the findings more broadly. 
Interrelasi Kualitas Website dengan Keputusan Pembelian dan Fungsi Pemediasi Brand Ambassador Arliansyah, Rafli; Sugito, Pudjo
Business Management Research Vol 1, No 1 (2022): January 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i1.6898

Abstract

The dynamics of the development of e-commerce in Indonesia is supported by the rapid development of information technology in the form of the internet. The existence of e-commerce makes it easier for shopping activities that are not limited by place and time. e-commerce requires a place called a website which then the website can be measured using Webqual 4.0. Not only relying on web quality alone, the role of brand ambassadors is also needed in attracting consumers and influencing their purchasing decisions. This study aims to analyze the direct influence of website quality on purchasing decisions, the role of brand ambassadors on website quality on purchasing decisions, and the direct influence of brand ambassadors on purchasing decisions on Shopee customers in Malang City. This type of research is a quantitative research, with an unknown population of Malang City, while the sample in this study was 100 respondents. The sampling technique in this study used accidental random sampling. Data collection is done online using a google form containing a questionnaire, which is then distributed through private chats and group chats. Analysis of the data used is the Structure Equation Model (SEM) using Smart PLS 3. The results show that website quality has a direct effect on purchasing decisions, website quality affects brand ambassadors on purchasing decisions, and brand ambassadors directly affect purchasing decisions.
Organizational Adaptibility Exploration as an Intervening Variabel on the Lingkage of Trandiciplinarity and Computational Skills toward Competitiveness Sugito, Pudjo; Gatot Sumarsono, Tanto; Kamaluddin, Kamaluddin
Business Management Research Vol 1, No 1 (2022): January 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i1.6918

Abstract

This reasearch intends to explore the role of organizational adaptibility as  an intervening variabel on the effect of transdiciplinarity and computational skills toward competitiveness.  The research population is small industries at the district of Malang. The number sample are 70 small scale industries. Further, this research consists of 4 constructs, 14 indicators and 3 hypothesis. All primary data are analyzed by structural equation model  with  help of AMOS program. Based on the data analysis found that transdiciplinarity and computational skills significantly indirect effect to the competitive advantage through organizational adaptability. Event, organizational adaptability significantly effect to the competitive advantage. That is due to the critical ratio value of hypotesis 1 till hypotesis 3 higher than 2.00 and also the probability value is less than 0.05.  It means that all research hypoteses are accepted. Therefore, it can be concluded that organizational adaptability mediate the effect of transdiciplinarity and computational skills to the competitiveness.
Sales Multiplize Through E-Commerce Training For Batik Craftsman In Paiton Probolinggo Sugito, Pudjo
IMPOWERMENT SOCIETY Vol 6 No 1 (2023): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i1.952

Abstract

Batik Craftsmen in Paiton Probolinggo as a business entity for the cultural heritage of the archipelago has to handle challenges that arise as a consequence of increasing competition. The marketing strategy must be carried out as well and as effectively as possible. One option is to apply an online strategy with e-commerce media which is presently the best answer for all business entities. This is due to infrmation through internet media is more effective to meet buyers in terms of informing or marketing their products without having to meet face to face. E-commerce creates it simple for consumers and producers to do business. Therefore, target of this program is to build e-commerce skills of these batik craftsmen. Technique for implementing the activities consists of a participatory approach with the local industry and trade office, e-commerce training and ends with a simulation and evaluation. Based on the evaluation analyisis of the training execution, it was revealed that the positive response of Batik Paiton craftsmen and through periodic assistance has given hope for business continuity. Even sales then experienced a lot of increase, which is very likely as an implication of the wider reach of marketing areas through e-commerce.
PENGARUH MOTIVASI DAN BEBAN KERJA TERHADAP KINERJA PRO PLAYER E-SPORT MELALUI KEPUASAN PADA MULTIVERSE E-SPORT DI KOTA MALANG Darwis, Irman Maulana; Sugito, Pudjo; Natsir, Mokhamad
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v13i1.914

Abstract

This study aims to analyze the effect of motivation and workload on pro player e-sport performance through job satisfaction at Multiverse E-sport. The research method uses a quantitative approach with Structural Equation Modeling (SEM) analysis techniques using SmartPLS software. The research sample amounted to 56 e-sport pro players who were taken with saturated sampling technique.The results showed that: (1) Motivation has a positive and significant effect on satisfaction, while workload does not have a significant effect on pro player e-sport satisfaction; (2) Motivation and workload do not have a significant effect on pro player e-sport performance; (3) Satisfaction has a positive and significant effect on pro player e-sport performance; (4) Satisfaction can mediate the effect of motivation on performance, but cannot mediate the effect of workload on pro player e-sport performance at Multiverse E-sport. The implication of this research is the importance of increasing pro player motivation and job satisfaction to improve their performance in the rapidly growing e-sport industry. Future research is recommended to add other variables that can affect the performance of e-sport pro players.
Enhancing Customer Retention Through Satisfaction: The Impact of Service Quality and Hedonic Value in Online Auction KOI Nusantara Company Supriadi, Bambang; Laksana, Yosanta Ardhi; Sugito, Pudjo; Syamsuddinnor, S
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 12 No 1 (2025): April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v12i1.12770

Abstract

This study aims to describe and analyze the eff ect of hedonic value and service quality on customer retention and satisfaction, analyze the eff ect of customer satisfaction on customer retention, and analyze the eff ect of hedonic value and service quality on customer retention through customer satisfaction at KOI Nusantara online auction company. The research location is KOI Nusantara, an online auction company. The data analysis technique in this study uses Structural Equation Modeling (SEM) analysis. The research fi ndings show that hedonic value and service quality create positive experiences and increase satisfaction and customer trust. Whereas service quality has a greater eff ect on retention, hedonic value has a greater eff ect on customer satisfaction. Furthermore, customer satisfaction, especially from product reuse, has a greater eff ect on customer retention. Both service quality and hedonic value will be more eff ective in increasing retention if customer satisfaction is supported. The research contribution is strategic recommendations for online auction companies, such as KOI Nusantara, to improve service quality and increase customer retention. In addition, it is important to create hedonic value to increase customer satisfaction, which ultimately strengthens customer loyalty. The fi ndings provide new insights into the priorities of customer experience management. They can be used to design more eff ective service and marketing strategies in the online auction industry.
The Implementation of Service Quality, Selling Prices, and Marketing Strategy for Customer Loyalty of PT. Indonesian Telecommunication (Indihome’s Case Study) Andrian, Andrian; Triatmanto, Boge; Sugito, Pudjo
Indonesian Journal of Business Analytics Vol. 4 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i2.8392

Abstract

The purpose of this study was to determine whether service quality, selling price, and marketing strategy had an effect on customer loyalty, especially in the field of services. The research was conducted using a quantitative descriptive method. The location of this research was carried out at the Telkom Regional Operation Center 2 (ROC-2) Office, Central Jakarta. In this case the determination of the number of respondents using the Hair’s technique with total respondents in this study amounted to 75 customers who represent Indihome and Telkomsel users in Regional 2. Data collection methods used observation techniques and questionnaires. This research uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis test, hyphotesis test, and coefficient of determination test. The results showed that the service quality and selling price partially had no significant effect on customer loyalty, but the marketing strategy partially had a significant effect on customer loyalty. Based on the F test, the research results obtained are service quality, selling price, and marketing strategy simultaneously have a significant effect on customer loyalty.
Co-Authors Abubakar, Arinal Haq Andrian Andrian Arliansyah, Rafli Bambang Supriadi Darwis, Irman Maulana Gatot Sumarsono, Tanto Isnuwardiati, Kurnia Isnuwardiati, Kurnia Kamaluddin Kamaluddin Laksana, Yosanta Ardhi Natsir, Mokhamad Raden Mohamad Herdian Bhakti Syamsuddinnor, S Yulehinin, Firsty