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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Aptisi Transactions on Technopreneurship (ATT)
Bahukeling, Trukan Sri
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Dampak Pariwisata Bahari Terhadap Kesejahteraan Masyarakat Sekitar Kawasan Pulau Pari, Kepulauan Seribu Bahukeling, Trukan Sri; Hubeis, Musa; Trilaksani, Wini
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 14 No. 2 (2019): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.14.2.152-159

Abstract

Mayoritas masyarakat Pulau Pari memiliki mata pencaharian sebagai nelayan dan petani rumput laut. Penurunan pendapatan mayoritas masyarakat memerlukan solusi dalam bentuk alternatif mata pencaharian dengan mengoptimalkan potensi Sumber Daya Alam (SDA) di Pulau Pari berupa pariwisata bahari. Pariwisata bahari menjadi alternatif mata pencaharian utama maupun sampingan di Pulau Pari melalui Usaha Kecil Menengah (UKM). Hasil kajian meliputi (1) Faktor-faktor yang diuji berpengaruh nyata terhadap pendapatan masyarakat Pulau Pari adalah pendidikan, jumlah anggota keluarga, tingkat pengeluaran dan jarak serta terdapat perbedaan nyata pendapatan antara rumahtangga MP yang lebih tinggi dibandingkan rumahtangga TMP; (2) Berdasarkan 21 indikator keluarga sejahtera yang dikeluarkan BKKBN, rumahtangga MP cenderung lebih sejahtera dibanding-kan dengan responden TMP, pada kategori KS3 plus rumahtangga MP 75% lebih banyak dibandingkan rumahtangga TMP serta terdapat perbedaan nyata kesejahteraan antara rumahtangga MP dan rumahtangga TMP; (3) Kekuatan utama dalam perumusan alternatif strategi kebijakan pemanfaatan potensi pariwisata bahari melalui UKM dalam meningkatkan pendapatan dan kesejahteraan masyarakat adalah tingginya kesadaran masyarakat untuk menjadikan sektor pariwisata bahari sebagai sumber mata pencaharian alternatif, sedangkan kelemahan utama adalah rendahnya tingkat pendidikan masyarakat dalam pengelolaan pariwisata bahari. Dukungan regulasi pemerintah terhadap pengembangan pariwisata bahari menjadi peluang yang paling mungkin diraih oleh Pulau Pari, sedangkan masih tingginya tingkat kerawanan kawasan merupakan ancaman terkuat. Sehingga dihasilkan 13 alternatif strategi kebijakan pemanfaatan potensi pariwisata bahari melalui UKM dalam meningkatkan pendapatan dan kesejahteraan masyarakat di Pulau Pari dimana perbaikan tata ruang penempatan UKM di lokasi unggulan pariwisata adalah alternatif strategi yang paling prioritas
Digital Marketing Alliance on Small Medium Enterprises (SMES): A Systematic Literature Review Bahukeling, Trukan Sri; Imam Suroso, Arif; Buono, Agus; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.199

Abstract

The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs are widely regarded as engines of economic growth and a vital contributor to a country's GDP. A brief comprehensive review is needed to help researchers and practitioners understand the adoption of digital marketing alliance systems. This study aims to analyze and classify the literature on digital marketing alliances in SMEs. Design/methodology by conducting literature studies published between 2016-2021 in the journal listed in the Journal Citation Report. It is then analyzed according to a systematic literature review approach involving interpretation-based assessments of research methodologies and critical findings in the study. The direction of this research is expected in the future to have implications for academics and practitioners. The authors' conclusions develop a theoretical model of digital marketing alliance between government and private that is applied to SMEs, impacting to create excellence in the era of digitalization. The originality /value of this research is the first expected to take a holistically integrated approach to study the digital marketing alliance of SMEs. Keywords: digital marketing, marketing alliance, small medium enterprises (smes), literature studies
Enhancing MSME Digital Marketing through Public-Private Partnerships with Fuzzy AHP Bahukeling, Trukan Sri; Suroso, Arif Imam; Buono, Agus; Nurhayati, Popong
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.667

Abstract

Public Private Partnership (PPP) is a contractual arrangement between government and private institutions to share resources, tools, and expertise for delivering public services. In Indonesia, PPPs have been widely applied in infrastructure sectors, but little attention has been given to their role in supporting micro, small, and medium enterprises (MSMEs) in adopting digital marketing. This study aims to build a PPP institutional scenario for implementing digital marketing in MSMEs and to formulate a priority strategy for strengthening PPP-based digital marketing policy. A mixed-method approach was employed, combining scenario planning with the Fuzzy Analytical Hierarchy Process (FAHP). Data were collected from 17 experts through in-depth interviews and analyzed using scenario modeling and fuzzy weighting techniques. The findings indicate that developing institutional guidelines, establishing a task force, fostering commitment, and creating PPP patterns are key strategies to enhance MSMEs’ digital adoption. The results highlight the importance of government investment in digital infrastructure, training programs, and supportive regulations. This research provides practical contributions for policymakers in strengthening PPP-based digital ecosystems and academic contributions by advancing scenario-based decision-making for sustainable MSME development.
Co-Authors Agus Buono Arif Imam Suroso Imam Suroso, Arif Musa Hubeis Popong Nurhayati Wini - Trilaksani