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All Journal Journal of Comprehensive Science Jurnal Dimensi DKV Seni Rupa dan Desain
Paramitha, Jessica
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PEMANFAATAN SIMBOL DAN ELEMEN TRADISIONAL MEGA MENDUNG SEBAGAI IDENTITAS VISUAL PRODUK LOKAL INDONESIA: The Utilization of Mega Mendung Traditional Symbols and Elements as Visual Identity for Local Indonesian Products Paramitha, Jessica; Chandra, Edy
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 9 No. 2 (2024): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v9i2.21539

Abstract

The Utilization of Mega Mendung Traditional Symbols and Elements as Visual Identity for Local Indonesian Products. This research explores the utilization of the Mega Mendung batik motif in the visual identity design of Indonesian local products and its impact on market appeal. Through a qualitative approach, the research analyzes how the integration of traditional elements in the packaging of culinary and souvenir products can enhance visual appeal and add value to the products. The results indicate that consumers respond positively to products featuring designs that incorporate traditional elements, as they are perceived as more authentic and culturally valuable. The challenges of integrating traditional and modern elements can be addressed through effective collaboration between designers, producers, and other stakeholders to ensure a design that is both harmonious and market-appropriate. This study emphasizes the importance of traditional elements in creating a strong visual identity and product differentiation, as well as the need for a collaborative approach to enhance the competitiveness of local products in the global marketplace.
Utilization of Neuromarketing Principles in Visual Communication Design to Increase Consumer Attraction Paramitha, Jessica
Journal of Comprehensive Science Vol. 3 No. 9 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i9.974

Abstract

Neuromarketing, a discipline combining neuroscience and marketing, has become a primary focus in understanding consumer behavior through understanding the brain's response to marketing stimuli. This article explores the development of neuromarketing in visual communication design, investigating the neuroimaging techniques used in neuromarketing and case studies illustrating its application in optimizing visual design. Neuroimaging techniques, such as fMRI and EEG, enable researchers to monitor brain activity related to responses to visual stimuli. Case studies show that manipulating visual designs can trigger positive brain responses, increase ad attractiveness, and influence consumer behavior. In addition to its benefits, the application of neuromarketing also faces several challenges, including the complexity of interpreting neuroimaging data and limitations in generalizing research findings. However, these challenges can be overcome with a holistic approach and collaboration among neuroscientists, marketers, and designers.
Co-Authors Edy Chandra