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Integration Strategy for Infrastructure Development in MSME Product Marketing Systems in Serdang Bedagai Regency North Sumatra Rusmewahni; Rodi Syafrizal
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Micro, Small and Medium Enterprises in the national economy have an important and strategic role. This condition is very possible because the existence of MSMEs is very dominant in the Indonesian economy, on the grounds that the number of industries is large and exists in every economic sector, has great potential in absorbing labor, and the contribution of MSMEs in the formation of GDP is very dominant. This study aims to find out how the Integration Strategy of Infrastructure Development in the MSME Product Marketing System in Serdang Bedagai Regency after the construction of the toll road in the Bengkel village. The method used in this research is Qualitative Descriptive Analysis with Miles and Huberman Model. Data analysis in qualitative research is carried out during data collection, and after completing data collection within a certain period. Activities in data analysis consist of the following steps : 1 . Data Reduction 2. Data Display 3. Conclusion Drawing/Verification. The results of the study show that the workforce used by MSMEs is getting smaller, there has been a significant decrease in income for MSME actors and even the closing of MSME merchant outlets / shops. by MSME traders in the Workshop Market in terms of product quality is quite good. However, existing products and creativity did not develop. In terms of prices offered in every store in the Workshop Market, it is still within reasonable and competitive limits.

Pengaruh Gaya Kepemimpinan, Budaya Organisasi, dan Komitmen Organisasi, Terhadap Kinerja Karyawan, di PT Perkebunan Nusantara IV Regional 1 PKS Rambutan Alwandi, Abdul; Rindi Fatika Sari; Rusmewahni; Cia Cai Cen
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1450

This study aims to analyze the effect of leadership style, organizational culture, and organizational commitment on employee performance at PT Perkebunan Nusantara IV Regional 1 PKS Rambutan. The approach used is quantitative with a survey method through distributing questionnaires to 58 processing section employees. The results showed that partially only organizational culture has a significant effect on employee performance, while leadership style and organizational commitment have no significant effect. But simultaneously, the three variables jointly affect employee performance. The coefficient of determination (Adjusted R²) of 0.560 indicates that 56% of the variation in employee performance can be explained by the three independent variables, while the rest is influenced by other factors outside the research model. This research confirms the importance of building a strong organizational culture as one of the main factors in improving employee performance.

PENGARUH PROMOSI MEDIA SOSIAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM KOTA TEBING TINGGI (STUDY KASUS PADA KERIPIK PISANG KEPOK KELING) Dwi Zahrani; Fatimah Dinda Khairani; Rusmewahni; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17581

This study aims to determine the Influence of Social Media Promotion and Product Quality on the Purchase Decision of MSME Products in Tebing Tinggi City (Case Study on Kepok Keling Banana Chips). The analysis method used in this study is to use an instrument test, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely the T test and F test. The results of data processing in this study are Social Media Promotion Affects Purchasing Decisions, Product Quality Affects Purchasing Decisions, Social Media Promotion and Product Quality Affect Simultaneously (Simultaneously) Purchasing Decisions.

THE INFLUENCE OF PERFORMANCE APPRAISAL AND MOTIVATION ON JOB SATISFACTION IN THE REDUCTION TEAM OF PT INDONESIA ASAHAN ALUMINIUM (INALUM) Septian Arrisandi; Erie Priyandha; Rusmewahni; Limega Candrasa
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2836

Abstract This study aims to determine the effect of performance appraisal and motivation on job satisfaction in the A team of the reduction section of PT Indonesia Asahan Aluminium (Inalum). In this study, 60 employees were used using census or total sampling techniques. The data collection technique was carried out by distributing questionnaires to respondents using a Likert scale measurement scale. The data that has been collected is then processed with the SPSS 25.00 application by conducting validity and reliability tests on the research instrument. Furthermore, normality, multicollinearity and heteroscedasticity tests were carried out. Then multiple linear regression analysis tests were carried out and for hypothesis testing using partial tests (t) and simultaneous tests (F). Based on the results of hypothesis testing, it is found that performance appraisal has no effect on job satisfaction, motivation affects job satisfaction and performance appraisal and motivation have a joint effect (simultaneously) on job satisfaction.

THE EFFECT OF WORK EXPERIENCE AND WORK FACILITIES ON THE PERFORMANCE OF EMPLOYEES OF THE AGRICULTURE AND PLANTATION SERVICE OF BATU BARA DISTRICT MEDIATED BY WORK MOTIVATION Tiara Arinda; Putri Aulia; Rusmewahni; Cia Cai Cen
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3569

This study aims to determine the Work Experience and Work Facilities on the Performance of Employees of the Agriculture and Plantation Service of Batu Bara Regency. The research method used is a quantitative method using the assistance of Smart PLS version 3.0 which is collected from the results of distributing questionnaires to Employees of the Agriculture and Plantation Service of Batu Bara Regency. The analysis method used in this study is to use an instrument test, namely a validity and reliability test. measurement model (outer model) namely validity test, reliability test, then structural model (inner model) including: coefficient of determination / r-square (r2), goodness of fit model and hypothesis test with t-statistic test and indirect effect test (indirect effect). The results of Smart PLS 3.0 in this study are Work Experience Affects Work Motivation, Work Facilities Do Not Affect Work Motivation, Work Experience Affects Performance, Work Facilities Do Not Affect Performance, Work Motivation Affects Performance, Work Experience Affects Performance Mediated by Work Motivation, Work Facilities Do Not Affect Performance Mediated by Motivation.

Integration Strategy for Infrastructure Development in MSME Product Marketing Systems in Serdang Bedagai Regency North Sumatra Rusmewahni; Rodi Syafrizal
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.133

Micro, Small and Medium Enterprises in the national economy have an important and strategic role. This condition is very possible because the existence of MSMEs is very dominant in the Indonesian economy, on the grounds that the number of industries is large and exists in every economic sector, has great potential in absorbing labor, and the contribution of MSMEs in the formation of GDP is very dominant. This study aims to find out how the Integration Strategy of Infrastructure Development in the MSME Product Marketing System in Serdang Bedagai Regency after the construction of the toll road in the Bengkel village. The method used in this research is Qualitative Descriptive Analysis with Miles and Huberman Model. Data analysis in qualitative research is carried out during data collection, and after completing data collection within a certain period. Activities in data analysis consist of the following steps : 1 . Data Reduction 2. Data Display 3. Conclusion Drawing/Verification. The results of the study show that the workforce used by MSMEs is getting smaller, there has been a significant decrease in income for MSME actors and even the closing of MSME merchant outlets / shops. by MSME traders in the Workshop Market in terms of product quality is quite good. However, existing products and creativity did not develop. In terms of prices offered in every store in the Workshop Market, it is still within reasonable and competitive limits.

Pengaruh Kompensasi Langsung Dan Tidak Langsung Terhadap Semangat Kerja Pada CV. Indopura Jaya Enterprise Rusmewahni; Nursaimatussaddiya
Management And Business Progress Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i2.47

Improving work performance, motivation, and job satisfaction of employees is through compensation. If compensation is given correctly, employees will be more satisfied and motivated to perform better in order to achieve organizational and personal goals. The purpose of this study was to determine the effect of direct and indirect compensation on morale at CV. Indopura Jaya Enterprise. To see and answer this research, the right method is needed, namely the multiple linear regression analysis method with simultaneous tests, partial tests and tests of the coefficient of determination. From this study it can be found: (1) Direct compensation variable (X1) and indirect compensation variable (X2), it is concluded that simultaneously or simultaneously have a positive effect on employee morale, while based on the F-Test the value of Fcount > Ftable is 7.984 > 4.1709 with a significant level of 0.002 or below 0.05. (2) The variable that most influences employee morale is the indirect compensation variable (X2), where the t-test obtains a significant value of 0.01 less than 0.05 and t count (3.740) > t table (2.042). (3) For the value of Adjusted R2 = 0.291. This means that the marketing department's employee morale is influenced by direct compensation and indirect compensation of 29.1%. While 70.9% is influenced by other variables not examined in this study, namely position, rank, financial security and others

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