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All Journal TIN: TERAPAN INFORMATIKA NUSANTARA IT-Edu: Jurnal Information Technology and Education
Anggraeni, Yulianti
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A Sistem Penunjang Keputusan dengan Metode AHP Dalam Strategi Pemasaran Travel Umroh dan Haji Pada PT Jabal Rahmah Budi, Eko Setia; Dewi, Triyana; Wandani, Putri Yolanda; Anggraeni, Yulianti
TIN: Terapan Informatika Nusantara Vol 2 No 2 (2021): Juli 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study discusses the decision support system in the marketing strategy of Umrah and Hajj travel used at PT. Jabal Rahmah Travel Hajj and Umrah, as a company engaged in tourism and a bureau for Umrah and Hajj travel services. In Umrah and Hajj Travel, it has a decision support system which is a system that is able to provide data management functions based on a certain model regarding decision making about the use of communication media that is easy to use and is of interest to the public to obtain information about Umrah and Hajj travel at PT. Rahmah, so that we can recruit pilgrims who want to carry out the pilgrimage and Umrah pilgrimage clearly and in detail. PT. Jabal Rahmah himself has a marketing strategy through 3 communication media, namely through print media such as brochures, social media such as WhatsApp, Facebook, Instagram and which are in great demand through direct marketing such as conducting seminars or even directly meeting influential religious leaders in the surrounding environment and can communicate directly to society. From the application of the concept of marketing strategy used by PT. Jabal Rahmah decision making is done using the Analytical Hierarchy Process (AHP) method. Where this measurement method is used as a ratio scale to take an efficient and effective decision in an effort to offer products and services. So that prospective pilgrims can make decisions about the process steps they will decide at PT. Jabal Rahmah. This study aims to discuss the marketing strategy carried out by PT. Jabal Rahmah uses the Analytical Hierarchy Process (AHP) method to get priority results which are mostly done in marketing to the public.
STUDI LITERATUR PENGARUH PENGGUNAAN GAMIFIKASI DALAM PEMBELAJARAN ILMU KOMPUTER DI PERGURUAN TINGGI Anggraeni, Yulianti; Sujatmiko, Bambang
IT-Edu : Jurnal Information Technology and Education Vol. 6 No. 1 (2021): Volume 06 No 1 2021
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/it-edu.v6i1.40725

Abstract

Tingkat ketertarikan dan motivasi belajar yang rendah dalam pembelajaran adalah masalah yang umumnya terjadi di jurusan ilmu komputer karena kompleksitas dan kesulitannya untuk menguasai kompetensi dan keterampilan yang dibutuhkan sehingga berpengaruh terhadap akivitas belajar dan hasil pembelajaran mahasiswa. Salah satu metode yang dipilih adalah dengan menggunakan gamifikasi karena dari survei yang dilakukan oleh Butler S menunjukkan 85% mahasiswa merasa jika belajar lebih seperti permainan, mereka akan lebih termotivasi untuk belajar. Studi literatur kemudian dilakukan mengunakan metode Systematic Literature Review untuk mengetahui pengaruh penggunaan gamifikasi dalam pembelajaran ilmu komputer di perguruan tinggi. Dari analisis yang telah dilakukan terhadap 10 jurnal relevan menunjukkan penggunaan gamifikasi dalam pembelajaran ilmu komputer memberikan dampak yang positif terhadap aktivitas maupun hasil belajar mahasiswa. Berdasarkan pada hasil studi literatur ini, dapat disimpulkan penggunaan gamifikasi dalam pembelajaran ilmu komputer dapat meningkatkan keterlibatan, motivasi maupun hasil belajar mahasiswa.
Co-Authors BAMBANG SUJATMIKO Dewi, Triyana Eko Setia Budi Wandani, Putri Yolanda