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Real Exchange Rate Misalignment and Economic Growth Nexus: Evidence from Southern African countries Maziriri, Eugine Tafadzwa; Mutodi, Knowledge; Chuchu, Tinashe
KINERJA Vol 25, No 2 (2021): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v25i2.4401

This paper investigates the link between real exchange rate misalignment and Southern African countries' economic growth. The study used panel data for 16 Southern African countries over 17 years. Generalized methods of moments (GMM) was applied to analyze the panel growth equation. The estimated results have suggested that the real exchange rate, real exchange rate misalignment, terms of trade, and foreign direct investment explains variation in income growth of southern African countries. The real exchange rate appreciation over the study period has adversely affected growth, whereas real exchange rate undervaluation suggests a positive impact on annual income growth. Unfavourable terms of trade were found to hurt growth, whereas foreign direct investment upsurge stimulates growth. Thus, policymakers in their respective African countries ought to diligently monitor real exchange rate misalignment in the foreign exchange market. An increase in real exchange rate overvaluation may adversely affect the trade and current account balances, which might ultimately hurt growth.

An Empirical Appraisal of Electronic Service Quality, Customer Satisfaction and Behavioral Intentions within Online Shopping in South Africa Maziriri, Eugine Tafadzwa; Chuchu, Tinashe; Rukuni, Tarisai Fritz
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.234-256

Over the years, service quality has been a topic that has continued to garner a lot of interest. This study sought to appraise electronic service quality, customer satisfaction, and behavioral intentions in online shopping in South Africa. A unique conceptual model was developed to investigate the factors that led to customer loyalty, positive word-of-mouth, and ultimately repurchase intention toward goods online. This study aims to determine the influence of e-service quality on customer satisfaction and behavioral intentions in online shopping in South Africa. Non-probability sampling was used to select the participants. A structured questionnaire, based on the conceptual model, was developed and distributed online. A total of 307 usable response questionnaires were collected, and descriptive and regression analyses were conducted using SPSS 27. The major findings indicate that customer satisfaction and positive word of mouth are closely associated. The implication is that marketing practitioners should pay more attention to customer behavior after receiving services.

Local Tourists’ Perceptions on City Rejuvenation, Destination Image, City Brand Identity and Intention to Recommend Johannesburg, South Africa Sehahabane, Puseletso; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa
Journal of Indonesian Tourism and Development Studies Vol. 11 No. 1 (2023)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2023.011.01.02

Destination marketing, as a concept, has received much attention in tourism research. This research investigates the relationship between constructs, including city rejuvenation, destination image, city brand identity, and city perceptions. The study was quantitative in nature, adopting the survey method. A unique conceptual model was developed to test proposed hypotheses based on the abovementioned constructs. Data was collected from Braamfontein, a busy business district of Johannesburg, South Africa. A total of 297 participants completed the survey, and these responses were processed in SPSS 24 and AMOS 24 for descriptive statistics and hypotheses testing, respectively. The outcome (intention to recommend) was tested against three constructs (city brand identity, destination image, and city perception. The key finding suggests that destination image has the strongest influence on the intention to recommend a destination. This implies that the most significant incentive for tourists to recommend a destination is mainly caused by the traveller's perception of the destination's image. Based on the implications of the findings, further research direction is proposed. Keywords: City Brand Identity, City Perceptions, City Rejuvenation, Destination Image.

How Creative Engagement and Innovation Drive Growth in Manufacturing SMEs in South Africa Maziriri, Eugine; Chuchu, Tinashe; Nyagadza, Brighton
International Research Journal of Business Studies Vol. 18 No. 2 (2025): August - November 2025
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.18.2.115-138

This study investigates how green transformational leadership fosters creative process engagement to drive green product and process innovations, ultimately enhancing firm innovative performance and SME business growth within South Africa’s manufacturing sector. A quantitative survey was administered to 304 manufacturing SME managers in the Gauteng province, South Africa. Employing Partial Least Squares Structural Equation Modelling (PLS-SEM), the study tested hypothesised relationships among green transformational leadership, creative process engagement, green innovation (both product and process), firm innovative performance, and SME business growth, while also examining the moderating effect of top management support. Empirical results reveal that green transformational leadership significantly promotes engagement in the creative process, which drives green product and process innovations. These innovations contribute to improved firm innovative performance, positively influencing SME business growth. Moreover, top management support strengthens the relationship between innovative performance and business growth, underscoring its critical role in facilitating sustainable competitive advantage. By integrating Schumpeter’s innovation theory with the natural resource-based view, this research offers novel insights into the interplay between green leadership, creativity, and sustainable business outcomes in an emerging economy context. It fills a notable gap in the literature by focusing on South African small and medium-sized manufacturing enterprises (SMEs). It provides actionable recommendations for leaders and policymakers seeking to integrate sustainability into their strategic growth initiatives.

An Empirical Appraisal of Electronic Service Quality, Customer Satisfaction and Behavioral Intentions within Online Shopping in South Africa Maziriri, Eugine Tafadzwa; Chuchu, Tinashe; Rukuni, Tarisai Fritz
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.234-256

Over the years, service quality has been a topic that has continued to garner a lot of interest. This study sought to appraise electronic service quality, customer satisfaction, and behavioral intentions in online shopping in South Africa. A unique conceptual model was developed to investigate the factors that led to customer loyalty, positive word-of-mouth, and ultimately repurchase intention toward goods online. This study aims to determine the influence of e-service quality on customer satisfaction and behavioral intentions in online shopping in South Africa. Non-probability sampling was used to select the participants. A structured questionnaire, based on the conceptual model, was developed and distributed online. A total of 307 usable response questionnaires were collected, and descriptive and regression analyses were conducted using SPSS 27. The major findings indicate that customer satisfaction and positive word of mouth are closely associated. The implication is that marketing practitioners should pay more attention to customer behavior after receiving services.

An Empirical Assessment of Success Factors Boosting Zimbabwean Banking Consumer Confidence Mwatetsera, Andrew; Sandada, Maxwell; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 3 (2021): December 2021 - March 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i3.2575

Consumer confidence is a crucial factor determining a bank's performance. This study examines the key success factors for increasing bank customer confidence in Zimbabwe. Three research objectives were set and explored using a quantitative survey approach with a sample of 426 bank employees and customers to establish the critical success factors for restoring consumer confidence in Zimbabwe. The critical success factors to restore consumer confidence in the banking sector in Zimbabwe are found in this current study using Exploratory Factor Analysis (EFA). The results indicated that the essential factors of success to be implemented to restore consumer confidence in banks in Zimbabwe are customer satisfaction, location and convenience, product range or size of the bank, digitalization of the processes, service culture, bank relationships, and market position of the bank. The study recommended that the banking and financial services sectors in Zimbabwe should offer more customer satisfaction-driven products, improve the product range, be available in different locations and offer convenient services to the customers. These should be coupled with prompt handling of customers' complaints through different channels and digitalization of the banking processes to enhance banking relationships and restore consumer confidence.

Modelling Key Obstacles Hindering The Business Performance of Small and Medium Enterprises Within The Mangaung Metropolitan Area in South Africa Kareli, Bennedict Motsamai; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.347

SMEs play a crucial role in South Africa's economic growth, contributing to production capacity and job creation. This study focused on understanding the obstacles hindering SMEs and specifically examined the impact of financial, management, corruption, and infrastructure obstacles on SME performance in the Mangaung metropolitan area. Data was collected through an online survey from 240 SME owners/managers using a non-probability convenience sampling method. The results, analyzed using SPSS and SmartPLS, revealed that financial, management, corruption, and infrastructure obstacles have a negative effect on SME performance in the Mangaung metropolitan area. The findings have theoretical implications for entrepreneurship research and provide insights for SME managers to improve their entrepreneurial endeavors. The study also has policy implications, suggesting the need for revised credit access policies with lower interest rates for SMEs. Overall, this research contributes new knowledge to the entrepreneurship and small business management literature in the African context, which has been under-researched in academia. Keywords: job creation, corruption, infrastructure obstacles, business performance, SMEs

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