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All Journal International Journal of Financial, Accounting, and Management International Research Journal of Business Studies
Nyagadza, Brighton
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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How Creative Engagement and Innovation Drive Growth in Manufacturing SMEs in South Africa Maziriri, Eugine; Chuchu, Tinashe; Nyagadza, Brighton
International Research Journal of Business Studies Vol. 18 No. 2 (2025): August - November 2025
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.18.2.115-138

Abstract

This study investigates how green transformational leadership fosters creative process engagement to drive green product and process innovations, ultimately enhancing firm innovative performance and SME business growth within South Africa’s manufacturing sector. A quantitative survey was administered to 304 manufacturing SME managers in the Gauteng province, South Africa. Employing Partial Least Squares Structural Equation Modelling (PLS-SEM), the study tested hypothesised relationships among green transformational leadership, creative process engagement, green innovation (both product and process), firm innovative performance, and SME business growth, while also examining the moderating effect of top management support. Empirical results reveal that green transformational leadership significantly promotes engagement in the creative process, which drives green product and process innovations. These innovations contribute to improved firm innovative performance, positively influencing SME business growth. Moreover, top management support strengthens the relationship between innovative performance and business growth, underscoring its critical role in facilitating sustainable competitive advantage. By integrating Schumpeter’s innovation theory with the natural resource-based view, this research offers novel insights into the interplay between green leadership, creativity, and sustainable business outcomes in an emerging economy context. It fills a notable gap in the literature by focusing on South African small and medium-sized manufacturing enterprises (SMEs). It provides actionable recommendations for leaders and policymakers seeking to integrate sustainability into their strategic growth initiatives.
Impact of the COVID-19 pandemic on survival of MSMEs in Zimbabwe Kapesa, Tonderai; Nyagadza, Brighton; Mugano, Gift; Cheza, Alexander
International Journal of Financial, Accounting, and Management Vol. 5 No. 2 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v5i2.1329

Abstract

Purpose: This study aimed to assess the impact of COVID-19 and its associated lockdowns on the survival of micro, small, and medium enterprises (MSMEs) in Zimbabwe, where more than 60 percent of economic activity is conducted through MSMEs. Research methodology: This study was conducted through an online survey of 447 individuals representing MSMEs operating in Zimbabwe. Data were analyzed using the statistical package for social sciences (SPSS), guided by a binary logistic regression model, to assess the impact of COVID-19 on the survival of MSMEs in Zimbabwe. Results: The model showed that the independent variables had a significant impact on the survival of MSMEs, with an overall accuracy of 87.9% in predicting the effects of COVID-19 on the survival of MSMEs. The study concluded that many MSMEs in Zimbabwe were negatively affected by the COVID-19 lockdown, except for those in strategic economic sectors that were not required to close their operations during the lockdowns. Limitations: The major limitation of the study was the low response rate of MSMEs operators from remote areas who could not respond to the online survey because of the nature of their business operations, which is survivalistic in nature and would not afford them time to respond to the survey. Contribution: The study recommends the provision of financial rescue packages by the government, development partners, civic organizations, and government policy realignment to ensure that MSMEs are resuscitated after lockdowns have been lifted. Novelty: This study contributes to the post-COVID-19 discourse, as global economies are rebuilding after the relaxation of COVID-19 related business operation restrictions. This is more important for developing countries that are most negatively affected and require their economies to recover from COVID-19 related economic depression.
Co-Authors Cheza, Alexander Chuchu, Tinashe Kapesa, Tonderai Maziriri, Eugine Mugano, Gift