Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Arty: Jurnal Seni Rupa
Hadi, Khaiqal
Unknown Affiliation
Arts Humanities Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
WALMART'S GROCERY PICKUP ADVERTISING ICONOLOGY ANALYSIS Hadi, Khaiqal; Prathisara, Gibbran; Wibowo, Arif Ardy
Arty: Jurnal Seni Rupa Vol 10 No 1 (2021): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Walmart is one of the shopping companies in America that campaigned for their newest service, namely Walmart grocery pickup. A Grocery Pickup service so that every customer no longer needs to go from the vehicle to pick up food items that have been ordered previously. The advertising packaging is conceptualized in a unique way to attract the attention of its consumers successfully. This research wants to analyze the ad's ideology, which wants to know the basic idea of making the ad. Analyzing the ad, the researcher uses the main theory to consume the advertising with Gillian Dyer Iconology theory to determine its ideology. Gillian Dyer's iconology discussed the ad went through three stages of meaning: denotation, connotation, and ideology. The results showed that four ideologies were obtained, including social equality, excellent service, free and easy. It does not differentiate between the customer and the form of service, and of course, there is no additional cost for using this service in this service. Walmart created this service because it wanted to make it easier for its customers who didn't have much time to shop at their store because of their busy customer activity and had not had time to go shopping.
WALMART'S GROCERY PICKUP ADVERTISING ICONOLOGY ANALYSIS Hadi, Khaiqal; Prathisara, Gibbran; Wibowo, Arif Ardy
Arty: Jurnal Seni Rupa Vol 10 No 1 (2021): Arty
Publisher : Jurusan Seni Rupa Fakultas Bahasa dan Seni

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Walmart is one of the shopping companies in America that campaigned for their newest service, namely Walmart grocery pickup. A Grocery Pickup service so that every customer no longer needs to go from the vehicle to pick up food items that have been ordered previously. The advertising packaging is conceptualized in a unique way to attract the attention of its consumers successfully. This research wants to analyze the ad's ideology, which wants to know the basic idea of making the ad. Analyzing the ad, the researcher uses the main theory to consume the advertising with Gillian Dyer Iconology theory to determine its ideology. Gillian Dyer's iconology discussed the ad went through three stages of meaning: denotation, connotation, and ideology. The results showed that four ideologies were obtained, including social equality, excellent service, free and easy. It does not differentiate between the customer and the form of service, and of course, there is no additional cost for using this service in this service. Walmart created this service because it wanted to make it easier for its customers who didn't have much time to shop at their store because of their busy customer activity and had not had time to go shopping.
Co-Authors Gibbran Prathisara Wibowo, Arif Ardy