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All Journal International Journal of Community Service Journal of Student Research Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Solichah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Strategi Pemasaran Islam Dalam Meningkatkan Penjualan: (Studi pada Toko Qolbi Muaro Jambi) Nurvaizah Nurvaizah; Agustina Mutia; Solichah
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 2 (2024): April : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i2.731

Abstract

Marketing strategy is something that is very important and has an influence on a business or enterprise. Competition in the business world is currently growing very rapidly, companies are required to take strategic steps to be able to compete under any conditions. Apart from the demands of competing, companies are also required to have advantages that can differentiate one company from another. According to sharia principles, marketing activities must be carried out or based on the spirit of worshiping Allah Swt, trying as much as possible for the common welfare, not for group interests, let alone personal interests. This research aims to describe the analysis of Islamic marketing strategies in increasing sales at the Qolbi Muaro Jambi Shop. Data collection techniques used interview and documentation methods from 25 respondents consisting of shop owners, employees and consumers of the Qolbi Shop. This research uses qualitative methods for primary and secondary data. The results of this research can be concluded that the analysis of Islamic marketing strategies to increase sales at the Qolbi Muaro Jambi Store has been carried out according to sharia. The marketing strategy carried out by Toko Qolbi Muaro Jambi uses sharia marketing strategy, namely segmentation, targeting and positioning.
The Importance Of Fulfillment Of Parenting Patterns And Learning Culture In Pp Muhamadiyah, In Meri Village, Mojokerto Solichah; Dwi Dewianawati; Setiawan, Erry
International Journal Of Community Service Vol. 1 No. 2 (2021): August 2021 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v1i2.14

Abstract

Community service is carried out at PP Muhammadiyah Putri, Meri village, Mojokerto, with the aim of: 1) Supporting and strengthening the Covid-19 countermeasures and prevention programs carried out by the central and local governments. 2) Increasing the level of concern for Unimas academic citivity in accelerating prevention, transmission of Covit -19, 3) Lighten the burden on the community affected by covid -19. Problems faced 1) Low school achievement of children who are left behind in PP Muhammidiyah Putri, 2) Low interest in learning children living in PP Muhammadiya Putri, 3). Less conducive learning environment, the method used in lectures and discussions. Programs implemented are 1) Child Development through Learning Culture, 2) Community Service, 3) Social Service, implemented smoothly as expected. Participants in the activity responded positively and expressed their gratitude to the academic activities of Unimas for providing useful knowledge to participants, namely fostering interest in learning to increase achievement, therefore hope that there is a continuation of the activity and it does not stop here.
Pengaruh Kemudahan Dan Promosi Terhadap Perilaku Konsumtif Mahasiswa FAKULTAS Ekonomi Dan Bisnis Islam Uin Sultan Thaha Saifuddin Jambi (Pada E-Commerce Shopee) Rizky Ayu Ananda; Elyanti Rosmanidar; Solichah
Journal of Student Research Vol. 1 No. 6 (2023): November: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i6.1809

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kemudahan dan promosi terhadap perilaku konsumtif mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sultan Thaha Saifuddin Jambi. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, dan metode analisis data yang digunakan adalah uji koefisien determinasi. Sampel pada penelitian ini sebanyak 100 sampel mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sultan Thaha Saifuddin Jambi angkatan 2019-2022 dengan menyebarkan kuesioner skala likert. Hasil penelitian menunjukan bahwa tidak terdapat pengaruh secara signifikan positif antara Kemudahan (X1) terhadap Perilaku Konsumtif (Y). Hal ini dibuktikan dengan berdasarkan hasil uji t variabel kemudahan (X1) diperoleh nilai signifikan 0.638 > 0.05 dan T hitung < T tabel yaitu sebesar 0.472 < 1.984 maka dapat disimpulkan bahwa Ho ditolak yang artinya tidak terdapat pengaruh yang signifikan antara variabel kemudahan terhadap perilaku konsumtif. Hasil uji t variabel promosi (X2) diperoleh nilai signifikan 3.427 > 0.05 dan T hitung < T tabel yaitu sebesar 3.427 > 1.984 maka dapat disimpulkan bahwa Ho diterima yang artinya terdapat pengaruh yang signifikan antara variabel promosi terhadap perilaku konsumtif. Nilai Adjusted R Square (koefisien determinasi) sebesar 0,123 atau 12,3%. Hal ini menunjukkan bahwa pengaruh variabel bebas (X1) dan (X2) terhadap (Y) memberikan pengaruh sebesar 12,3% dan sisanya adalah Sebesar 87,7% dipengaruhi oleh variabel lain di luar penelitian ini. Standard error of the Estimate, adalah ukuran kesalahan prediksi, nilai 7.371. Itu berarti kesalahan dalam memprediksi Y sebesar 7.371.
Co-Authors Agustina Mutia Dewianawati, Dwi Elyanti Rosmanidar Nurvaizah Nurvaizah Rizky Ayu Ananda Setiawan, Erry